Everything you've been told about leadership over the past thirty years no longer applies. The world has changed, and so has everything we know about becoming and remaining an effective leader particularly when it comes to keeping your top talent! The effective leaders of tomorrow will do one thing--Keep Top Millennial Talent. Finding and keeping extraordinary talent will be what determines which organizations thrive and which ones fade off into oblivion in the immediate future. Don't believe it? Then consider that the average company spends 1.5 to 2 times the annual salary of an employee in training and development. Meanwhile, the average millennial employee is only looking at a tenure of two and a half years... at the outside. That employee will walk away before your investment ever pays off! What's worse--the employee you have invested in will take the skills and training that you paid for, and leverage them into a better position with your competitor. In this book Dov Baron lays out the strategies for not only keeping your top talent, but have them become Fiercely Loyal. It could likely be the most important thing to happen to leadership and human resources in a hundred years...read it and use it! Early Praise for: Dov Baron's Fiercely Loyal "Dov Baron's book Fiercely Loyal is edgy, thought-provoking relevant and a must-read! It is essential for anyone who wants to turn their company into a force to be reckoned with!" Larry Winget, The Pitbull of Personal Development(c) and six-time NYT/WSJ bestselling author of Grow A Pair "If you do one thing this year read this book. Employees are a business leader's biggest asset and biggest liability. Dov Baron shows us how to get the most out of our team." Jeffrey Hayzlett, Primetime TV Show Host, Bestselling Author & Sometime Cowboy "Does the thought of your top performers leaving suddenly make you break out into a cold sweat? Chances are, they're already halfway out the door. Change that. Transform your company into the one to whom employees are wholeheartedly dedicated and loyal. Dov Baron's readable, illuminating guide will get you there." Marshall Goldsmith, New York Times and global bestselling author of What Got You Here Won't Get You There. Thinkers 50 Top Ten Global Business Thinker and top ranked executive coach. "Dov Baron's new book Fiercely Loyal is a wake up call for leaders who are challenged by how to attract and hold on to talented people. Dov addresses issues that are talked about far too infrequently, but that are in fact the absolute keys to creating loyalty in employees today. Dov's Full Monty straight talk will shake you up, motivate you to change, and give you concrete ways to make loyalty a cornerstone of your organization." Keith Krach; CEO and President DocuSign "Dov Baron's Fiercely Loyal is full of practical tips for CEOs who want to retain their talent pool of the future Millennials. This book is a must read for all CEOs and HR professionals!" Nancy MacKay PhD, CEO. MacKay CEO Forums