Mark Edwards's pioneering work on the Reformation as a"print event" traces how Martin Luther, the first Protestant,became the central figure in the West's first media campaign.He shows how Luther and his allies spread their messageusing a medium that was itself subversive: pamphlets writtenin the vernacular and directed to the broadest readingpublic. Closely examining Protestant and Catholic pamphletspublished in Strasbourg in the early years of theReformation, Edwards demonstrates Luther's dominance ofthe medium, the challenges posed by Catholic counterattacks,the remarkable success of Luther's New Testament, and theunforeseen effects of the new medium. This volume hasopened an exciting new vista on the European Reformation.