Layout in Advertising
Author | : William Addison Dwiggins |
Publisher | : |
Total Pages | : 224 |
Release | : 1928 |
Genre | : Advertising |
ISBN | : |
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Author | : William Addison Dwiggins |
Publisher | : |
Total Pages | : 224 |
Release | : 1928 |
Genre | : Advertising |
ISBN | : |
Author | : Harry Borgman |
Publisher | : |
Total Pages | : 150 |
Release | : 1983 |
Genre | : Art |
ISBN | : |
Discusses the various types of advertising layouts and offers detailed instructions on the preparation of layouts for newspaper, magazine, and television advertising.
Author | : Albert C. Book |
Publisher | : McGraw Hill Professional |
Total Pages | : 292 |
Release | : 1997 |
Genre | : Business & Economics |
ISBN | : 9780844230245 |
A perfect vehicle to help you write stronger headlines using the author's A-B-C formula; write about benefits, not features; prepare layouts--for everything from newsprint pages to billboards; write for the special needs of broadcast and interactive media and more. Whether you're just getting started or sharpening your skills, this is a vital tool for anyone who's in the business of creative communication.
Author | : William Addison Dwiggins |
Publisher | : |
Total Pages | : 224 |
Release | : 1948 |
Genre | : Advertising |
ISBN | : |
Author | : William Longyear |
Publisher | : |
Total Pages | : 116 |
Release | : 1954 |
Genre | : Advertising layout and typography |
ISBN | : |
Author | : Laurance Benjamin Siegfried |
Publisher | : |
Total Pages | : 148 |
Release | : 1930 |
Genre | : Advertising |
ISBN | : |
Author | : C. L. Tyagi |
Publisher | : Atlantic Publishers & Dist |
Total Pages | : 452 |
Release | : 2004 |
Genre | : Advertising |
ISBN | : 9788126902576 |
This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.
Author | : Stephen Baker |
Publisher | : |
Total Pages | : 348 |
Release | : 1959 |
Genre | : Advertising layout and typography |
ISBN | : |
Author | : John Dell (pseud.) |
Publisher | : |
Total Pages | : 184 |
Release | : 1928 |
Genre | : Advertising |
ISBN | : |
Author | : Larry Notman |
Publisher | : |
Total Pages | : 43 |
Release | : 1981-01-01 |
Genre | : |
ISBN | : 9780918488091 |