Latino TV

Latino TV
Author: Mary Beltrán
Publisher: NYU Press
Total Pages: 169
Release: 2022-01-25
Genre: Social Science
ISBN: 1479810754

The history of Latina/o participation and representation in American television Whose stories are told on television? Who are the heroes and heroines, held up as intriguing, lovable, and compelling? Which characters are fully realized, rather than being cardboard villains and sidekicks? And who are our storytellers? The first-ever account of Latino/a participation and representation in US English-language television, Latino TV: A History offers a sweeping study of key moments of Chicano/a and Latino/a representation and authorship since the 1950s. Drawing on archival research, interviews with dozens of media professionals who worked on or performed in these series, textual analysis of episodes and promotional materials, and analysis of news media coverage, Mary Beltrán examines Latina/o representation in everything from children’s television Westerns of the 1950s, Chicana/o and Puerto Rican activist-led public affairs series of the 1970s, and sitcoms that spanned half a century, to Latina and Latino-led series in the 2000s and 2010s on broadcast, cable, and streaming outlets, including George Lopez, Ugly Betty, One Day at a Time, and Vida. Through the exploration of the histories of Latina/o television narratives and the authors of those narratives, Mary Beltrán sheds important light on how Latina/os have been included—and, more often, not—in the television industry and in the stories of the country writ large.

Latino TV

Latino TV
Author: Mary Beltrán
Publisher: NYU Press
Total Pages: 262
Release: 2022-01-25
Genre: Antiques & Collectibles
ISBN: 1479868655

"This book surveys the history of Latina and Latino depictions, narratives, and authorship in U.S. English-language television since the 1950s, with a focus on the navigations and impact of Latina/o series writers and creators as they have been able to enter the industrial landscape in recent decades. Based on archival research, interviews with dozens of media professionals who worked on or performed in these series, textual analysis of available episodes and promotional materials, and analysis of news media coverage, the chapters examine Latina/o representation in children's television Westerns in the 1950s, in Chicana/o and Puerto Rican activist-led public affairs series in the 1970s, in sitcoms from the 1970s through the 2010s, including many considered "failed," and in Latina and Latino-led series in the 2000s and 2010s on broadcast, cable, and streaming outlets, including George Lopez, Ugly Betty, One Day at a Time, and Vida. These series and their creators and writers are explored in relation to the social and political contexts of these junctures in U.S. and Latina/o history and to the evolving industry with respect to whether Latina/o creatives were allowed entrée and to the cultural climate for writers and other creative professionals working in television development and production. As such, it also highlights how television has been key to both the marginalization and to the incremental growth of Latina/o cultural citizenship in the United States, as well as how Latina/o creative professionals are gaining numbers and agency within the television industry and are continuing to push to be able to produce and share their stories"--

Reinventing the Latino Television Viewer

Reinventing the Latino Television Viewer
Author: Christopher Chávez
Publisher: Lexington Books
Total Pages: 182
Release: 2015-10-30
Genre: Language Arts & Disciplines
ISBN: 149850664X

Reinventing the Latino Television Viewer: Language, Ideology, and Practice examines how the relationship between language, power, and industry practice is reshaping the very concept of Hispanic television. Chávez argues that as established mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population, leading to auspicious forms of erasure that challenge the legitimacy of Spanish altogether. This book presents the integration of English into the Hispanic television space not as an entirely new phenomenon, but rather as an extension of two ongoing practices within the television industry—the exploitation of consumer markets and the suppression of Latino forms of speech.

Latinas and Latinos on TV

Latinas and Latinos on TV
Author: Isabel Molina-Guzmán
Publisher: University of Arizona Press
Total Pages: 153
Release: 2018-03-27
Genre: Performing Arts
ISBN: 0816537240

Critically looking at how Latinos/as have been represented in network sitcoms and what so-called colorblind humor really means--Provided by publisher.

Spanish-Language Television in the United States

Spanish-Language Television in the United States
Author: Kenton T. Wilkinson
Publisher: Routledge
Total Pages: 329
Release: 2015-09-25
Genre: Social Science
ISBN: 1317688600

Since its introduction in the early 1960s, Spanish-language television in the United States has grown in step with the Hispanic population. Industry and demographic projections forecast rising influence through the 21st century. This book traces U.S. Spanish-language television’s development from the 1960s to 2013, illustrating how business, regulation, politics, demographics and technological change have interwoven during a half century of remarkable change for electronic media. Spanish-language media play key social, political and economic roles in U.S. society, connecting many Hispanics to their cultures of origin, each other, and broader U.S. society. Yet despite the population’s increasing impact on U.S. culture, in elections and through an estimated $1.3 trillion in spending power in 2014, this is the first comprehensive academic source dedicated to the medium and its history. The book combines information drawn from the business press and trade journals with industry reports and academic research to provide a balanced perspective on the origins, maturation and accelerated growth of a significant ethnic-oriented medium.

Univision, Telemundo, and the Rise of Spanish-Language Television in the United States

Univision, Telemundo, and the Rise of Spanish-Language Television in the United States
Author: Craig Allen
Publisher: University Press of Florida
Total Pages: 268
Release: 2023-05-02
Genre: Social Science
ISBN: 1683403894

The first history of Spanish-language television in the United States In the most comprehensive history of Spanish-language television in the United States to date, Craig Allen traces the development of two prominent yet little-studied powerhouses, Univision and Telemundo. Allen tells the inside story of how these networks fought enormous odds to rise as giants of mass communication within an English-dominated society. The book begins in San Antonio, Texas, in 1961 with the launch of the first Spanish-language station in the country. From it rose the Spanish International Network (SIN), which would later become Univision. Conceived by Mexican broadcasting mogul Emilio Azcárraga Vidaurreta and created by unsung American television pioneers, Unvision grew to provide a vast amount of international programming, including popular telenovelas, and was the first U.S. network delivered by satellite. After Telemundo was founded in the 1980s by Saul Steinberg and Harry Silverman, the two networks battled over audiences and saw dramatic changes in leadership. Today, Univision and Telemundo are multibillion-dollar television providers that equal ABC, CBS, NBC, and Fox in scale and stature. While Univision remains a beacon of U.S. television’s internationalization, Telemundo—owned by NBC—is a worldwide leader in producing Spanish-language programs. Using archival sources and original interviews to reconstruct power struggles and behind-the-scenes intrigue, Allen uses this exciting narrative to question monolingual and Anglo-centered versions of U.S. television history. He demonstrates the endurance, innovation, and popularity of Spanish-language television, arguing that its story is essential to understanding the Latinx history of contemporary America. A volume in the series Reframing Media, Technology, and Culture in Latin/o America, edited by Héctor Fernández L’Hoeste and Juan Carlos Rodríguez

Marketing to American Latinos

Marketing to American Latinos
Author: M. Isabel Valdés
Publisher: Paramount Market Publishing
Total Pages: 380
Release: 2000
Genre: Business & Economics
ISBN: 9780967143927

CD-ROM contains: Photographs -- Charts -- Tables -- Television advertisements.

Aspects of Latin American Spanish Dialectology

Aspects of Latin American Spanish Dialectology
Author: Manuel Díaz-Campos
Publisher: John Benjamins Publishing Company
Total Pages: 300
Release: 2021-01-12
Genre: Language Arts & Disciplines
ISBN: 9027260311

This book focuses on contemporary sociolinguistic approaches to Spanish dialectology. Each of the authors draws on key issues of contemporary sociolinguistics, combining theoretical approaches with empirical data collection. Overall, these chapters address topics concerning language variation and change, sound production and perception, contact linguistics, language teaching, language policy, and ideologies. The authors urge us, as linguists, to take a stand on important issues and to continue applying theory to praxis so as to advance the frontiers of research in the field. This edited volume in honor of Professor Terrell A. Morgan is a means of celebrating an amazing friend, advisor, and human being, who has dedicated his career to teaching graduate and undergraduate students, performed key research in the field, and helped to further pedagogy in the classroom through his textbooks, seminars and websites.

Media Effects

Media Effects
Author: Jennings Bryant
Publisher: Routledge
Total Pages: 878
Release: 2009-01-13
Genre: Language Arts & Disciplines
ISBN: 1135591091

With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.

Latinos, Inc.

Latinos, Inc.
Author: Arlene Dávila
Publisher: Univ of California Press
Total Pages: 330
Release: 2012-09
Genre: Business & Economics
ISBN: 0520274695

"Davila has entered the back rooms of a new and important sector of the advertising industry, shedding light on the people and businesses that are working to exploit the marketing hot buttons of Hispanic USA. Latinos, Inc. could become a scholarly milestone, a vivid portrayal of the strange marriage between cultural anthropology and merchandising strategies that forms an elemental ingredient of U.S. consumer society."—Stuart Ewen, author of PR! A Social History of Spin "A work derived from prodigious fieldwork that sets a standard for the ethnography of cultural institutions in their varied corporate forms and market participations. Latinos Inc. provides a rich, fascinating, and fresh empirical venue for theories of identity and ethnicity in the U.S."—George Marcus, author of Ethnography Through Thick &Thin "An insightful and compelling account of Hispanic marketing and television as it becomes a significant force in U.S. corporate media. In its rigorous attention to the culture of marketing, Latinos, Inc. fills a significant void within the literature on mass communications, marketing, and television studies."—Chon A. Noriega, author of Shot in America: Television, the State, and the Rise of Chicano Cinema "Davila is the first to show us the world of Latin media through the eyes of advertising and programming professionals; the first to comprehend how Spanish language network television has reconfigured Latino identity; and the first to fully delineate the plurality and heterogeneity of Latino audiences. She enables us to understand the formative role played by advertising and commercial culture in shaping the contours of contemporary Latino/a identities. Latinos, Inc. sets a new standard for scholarship in ethnic studies and cultural studies."—George Lipsitz, author of The Possessive Investment in Whiteness : How White People Profit from Identity Politics