Language and the Market Society

Language and the Market Society
Author: Gerlinde Mautner
Publisher: Routledge
Total Pages: 230
Release: 2010-03-28
Genre: Business & Economics
ISBN: 1135147051
GET BOOK

Language plays a central role in creating and sustaining the market society - a society in which market exchange is no longer simply a process, but an all-encompassing social principle. The book examines the phenomena from a linguistic and critical perspective, drawing on critical discourse analysis and sociological treatises of market society.

Language and the Market

Language and the Market
Author: Gerlinde Mautner
Publisher: Palgrave Macmillan
Total Pages: 0
Release: 2010-04-09
Genre: Language Arts & Disciplines
ISBN: 9780230210608
GET BOOK

Market forces are widely acknowledged to be at the heart of globalizing forces, and any consideration of how globalization affects language and vice versa requires an in-depth examination of the relationship between languages and markets. Despite this, the disciplines of sociolinguistics and applied linguistics have an uneasy relationship with markets. The hegemony of market processes and their negative outcomes has, it could be argued, become a commonsense assumption in the academic treatment of the subject. The aim of the current volume is to challenge this assumption. The book takes the market as its common starting point, and examines, in a large number of individual contributions, the sociolinguistic inputs and fall-out from market processes, using a variety of different methodological approaches and various contexts and case studies. These cases range from a call centre in India to an industrial development agency in the Irish-speaking Gaeltacht, with genres ranging from Sámi rap music to corporate mission statements. The book is intentionally interdisciplinary, including perspectives from management and economics, media and communications studies, applied linguistics, sociolinguistics, ethnography, and cultural studies.

Markets of English

Markets of English
Author: Joseph Sung-Yul Park
Publisher: Routledge
Total Pages: 227
Release: 2013-05-02
Genre: Language Arts & Disciplines
ISBN: 1136320466
GET BOOK

The global spread of English both reproduces and reinforces oppressive structures of inequality. But such structures can no longer be seen as imposed from an imperial center, as English is now actively adopted and appropriated in local contexts around the world. This book argues that such conditions call for a new critique of global English, one that is sensitive to both the political economic conditions of globalization and speakers’ local practices. Linking Bourdieu’s theory of the linguistic market and his practice-based perspective with recent advances in sociolinguistics and linguistic anthropology, this book offers a fresh new critique of global English. The authors highlight the material, discursive, and semiotic processes through which the value of English in the linguistic market is constructed, and suggest possible policy interventions that may be adopted to address the problems of global English. Through its serious engagement with current sociolinguistic theory and insightful analysis of the multiple dimensions of English in the world, this book challenges the readers to think about what we need to do to confront the social inequalities that are perpetuated by the global spread of English

Winners Take All

Winners Take All
Author: Anand Giridharadas
Publisher: Vintage
Total Pages: 306
Release: 2019-10-01
Genre: Social Science
ISBN: 110197267X
GET BOOK

NEW YORK TIMES BESTSELLER • The groundbreaking investigation of how the global elite's efforts to "change the world" preserve the status quo and obscure their role in causing the problems they later seek to solve. An essential read for understanding some of the egregious abuses of power that dominate today’s news. "Impassioned.... Entertaining reading.” —The Washington Post Anand Giridharadas takes us into the inner sanctums of a new gilded age, where the rich and powerful fight for equality and justice any way they can—except ways that threaten the social order and their position atop it. They rebrand themselves as saviors of the poor; they lavishly reward “thought leaders” who redefine “change” in ways that preserve the status quo; and they constantly seek to do more good, but never less harm. Giridharadas asks hard questions: Why, for example, should our gravest problems be solved by the unelected upper crust instead of the public institutions it erodes by lobbying and dodging taxes? His groundbreaking investigation has already forced a great, sorely needed reckoning among the world’s wealthiest and those they hover above, and it points toward an answer: Rather than rely on scraps from the winners, we must take on the grueling democratic work of building more robust, egalitarian institutions and truly changing the world—a call to action for elites and everyday citizens alike.

The Bilingual Advantage

The Bilingual Advantage
Author: Rebecca M. Callahan
Publisher: Multilingual Matters
Total Pages: 318
Release: 2014-09-01
Genre: Language Arts & Disciplines
ISBN: 1783092424
GET BOOK

Using novel methodological approaches and new data, The Bilingual Advantage draws together researchers from education, economics, sociology, anthropology and linguistics to examine the economic and employment benefits of bilingualism in the US labor market, countering past research that shows no such benefits exist.

The Language of Global Success

The Language of Global Success
Author: Tsedal Neeley
Publisher: Princeton University Press
Total Pages: 200
Release: 2019-11-19
Genre: Business & Economics
ISBN: 0691196125
GET BOOK

"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.

Linguanomics

Linguanomics
Author: Gabrielle Hogan-Brun
Publisher: Bloomsbury Publishing
Total Pages: 185
Release: 2017-02-09
Genre: Language Arts & Disciplines
ISBN: 1474238335
GET BOOK

Globalization, the Internet and an era of mass travel have combined to produce a world with a language mix on a huge scale. Linguanomics explains this multilingualism in a material, economic and cultural sense. What is the effect of this multilingualism on society, organizations and individuals? What are the economic benefits and drawbacks? Should we invest in language skills? Should there be interventionist policies, and if so, at what level? Should there be a global lingua mundi? The debate surrounding multilingualism is often clouded by emotion and misconception. With an analysis devoid of rhetoric, Gabrielle Hogan-Brun takes an objective look at this charged area. The result is Linguanomics: a major step towards a clearer understanding of the market potential of multilingualism, its benefits, costs and points of contention. Asking significant questions of profound concern to the future of global collaboration, Linguanomics is an essential guide to students, teachers, policy makers and politicians and anyone who cares about the role of language in the modern world.

Marketing Identities Through Language

Marketing Identities Through Language
Author: E. Martin
Publisher: Springer
Total Pages: 300
Release: 2005-11-30
Genre: Business & Economics
ISBN: 0230511902
GET BOOK

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

The New Language of Marketing 2.0

The New Language of Marketing 2.0
Author: Sandy Carter
Publisher: Pearson Education
Total Pages: 658
Release: 2008-10-31
Genre: Business & Economics
ISBN: 0137010311
GET BOOK

"Marketing has entered a new era of rapid advance. Those unwilling to experiment with new combinations of traditional and internet marketing will be left behind." –Chris Trimble, Adjunct Associate Professor of Business Administration, Tuck School of Business at Dartmouth and Coauthor, Ten Rules for Strategic Innovators: From Idea to Execution “It’s no secret that business has been changing dramatically over the last decade. To succeed in this rapidly changing environment, businesses must adapt their marketing strategies accordingly–The New Language of Marketing 2.0 provides practical, proven, and prescient tools to do exactly that.” –Dr. Steve Moxey, Research Fellow, High-Tech Marketing, Manchester Business School “Most U.S. marketers mistakenly think 'going global' is just a matter of translating your promotional materials into different languages and widening your media buys. Packed with real-life examples, this new book amply demonstrates that successful global marketing is actually all about local marketing. Learn how to give a local spin within each regional marketplace for global success.” –Anne Holland, Founder, MarketingSherpa Inc Use ANGELS and Web 2.0 Marketing to Drive Powerful, Quantifiable Results For every marketer, strategist, executive, and entrepreneur Today, marketers have an array of radically new Web 2.0-based techniques at their disposal: viral marketing, social networking, virtual worlds, widgets, Web communities, blogs, podcasts, and next-generation search, to name just a few. Now, leading IBM marketing innovator Sandy Carter introduces ANGELS, a start-to-finish framework for choosing the right Web 2.0 marketing tools–and using them to maximize revenue and profitability. Carter demonstrates winning Web 2.0 marketing at work through 54 brand-new case studies: organizations ranging from Staples to Harley Davidson, Coca-Cola to Mentos, Nortel to IBM itself. You’ll discover powerful new ways to market brands and products in both B2B and B2C markets...integrate Web 2.0, experiential, and conventional marketing...maximize synergies between global and local marketing...gain more value from influencers, and more. Includes information, case studies, and working examples for next generation marketing strategies such as: • Social networks with virtual environments, including Second Life • Online communities including Facebook • Viral Marketing and eNurturing • Serious Gaming • Widgets • Wikis • Blogging, including Twitter • RSS • Podcasting • Videocasting Whether you’re a marketing professional, Web specialist, strategist, executive, or entrepreneur, this book will help you drive immense, quantifiable value from Web 2.0 technologies–now, and for years to come. Sandy Carter’s breakthrough ANGELS approach, a step-by-step framework for success: Analyze and ensure strong market understanding Nail the relevant strategy and story Go to Market Plan Energize the channel and community Leads and revenue Scream!!! Don’t forget the Technology! BONUS Content Available Online: Additional chapters, case studies, examples, and resources are available on the book companion site, ibmpressbooks.com/angels.

Banking on Words

Banking on Words
Author: Arjun Appadurai
Publisher: University of Chicago Press
Total Pages: 189
Release: 2016
Genre: Business & Economics
ISBN: 022631877X
GET BOOK

In this short but ambitious book, Arjun Appadurai argues that the failure of the financial system in 2007-08 in the United States was primarily a failure of language. This argument does not deny that greed, ignorance, weak regulation, and irresponsible risk-taking were important factors in the collapse. But the new role of language in the marketplace, for Appadurai, is the condition of possibility for all these more easily identifiable flaws. Attempts to rectify the social pathologies of contemporary finance must address that failure of language. "Banking on Words "focuses on derivatives as the distinctive innovation of our financial era. Derivatives are written promises concerning the uncertain future prices of financial assets and the substance of these contracts is expressed in terms of money. The recent failure of derivatives markets was systematic and should be understood as failed promises. While it is well-known that derivatives pile risk on risk with little basis in real production and trade, Appadurai reveals this process in a fresh light from which some policy conclusions may be drawn. While critical of derivative finance s present social infrastructure and supporting ideology, Appadurai acknowledges its capacity for creating vast new forms of wealth and asks the crucial question: if we want access to that wealth, what kind of social arrangements would we need to make sure that it benefits all of society rather than reinforcing a system that benefits the few who are already well off? His bold answer involves not the repair of the force of promises but rather the repair and reconstruction of the idea of the individual to enable new sorts of solidarity between dividuals, agents whose very partiality may allow for new aggregations of aspiration, interest and affiliation. This amounts to nothing less than a new ideology of sociality."