La mentira en la propaganda política y en la publicidad

La mentira en la propaganda política y en la publicidad
Author: Guy Durandin
Publisher: Grupo Planeta (GBS)
Total Pages: 212
Release: 1995
Genre: Language Arts & Disciplines
ISBN: 9788475092492

El tema de la mentira parecía olvidado en los estudios sobre publicidad y propaganda. Pero la presente obra de Durandin viene a devolverle un primerísimo plano, porque ambas, publicidad y propaganda, . Para el autor, la mentira es una manipulación de signos (no de fuerzas) que pretende siempre situar al destinatario en inferioridad con respecto a quien miente. La ventaja de la mentira en relación con el ataque directo está en que, por hipótesis, el interlocutor no sabe que se le está atacando. El asunto adquiere actualmente singular trascendencia porque hoy en día la organización de la propaganda y la publicidad se halla en manos de profesionales, y cuando éstos recurren a la mentira vuelcan en ello toda su competencia. El libro, escrito en lenguaje claro y rotundo, va dirigido a la persona que quiera defenderse de la mentira conociendo sus procedimientos y mecanismos. En este sentido, la finalidad del libro es profiláctica y constituye una invitación a la resistencia crítica frente al engaño cotidiano. Por su parte, los profesionales de la publicidad, de la propaganda y de la comunicación en general encontrarán en este ensayo, además de innumerables ejemplos y casos analizados, una importante materia para la reflexión.

Otherness in Hispanic Culture

Otherness in Hispanic Culture
Author: Teresa Fernandez Ulloa
Publisher: Cambridge Scholars Publishing
Total Pages: 615
Release: 2014-06-26
Genre: Performing Arts
ISBN: 1443862339

This book addresses contemporary discourses on a wide variety of topics related to the ideological and epistemological changes of the 19th, 20th and 21st centuries, and the ways in which they have shaped the Spanish language and cultural manifestations in both Spain and Hispanic America. The majority of the chapters are concerned with ‘otherness’ in its various dimensions; the alien Other – foreign, immigrant, ethnically different, disempowered, female or minor – as well as the Other of different sexual orientation and/or ideology. Following Octavio Paz, otherness is expressed as the attempt to find the lost object of desire, the frustrating endeavour of the androgynous Plato wishing to embrace the other half of Zeus, who in his wrath, tore off from him. Otherness compels human beings to search for the complement from which they were severed. Thus a male joins a female, his other half, the only half that not only fills him but which allows him to return to the unity and reconciliation which is restored in its own perfection, formerly altered by divine will. As a result of this transformation, one can annul the distance that keeps us away from that which, not being our own, turns into a source of anguish. The clashing diversity of all things requires the human predisposition to accept that which is different. Such a predisposition is an expression of epistemological, ethical and political aperture. The disposition to co-exist with the different is imagined in the de-anthropocentricization of the bonds with all living realms. And otherness is, in some way, the reflection of sameness (mismidad). The other is closely related to the self, because the vision of the other implies a reflection about the self; it implies, consciously or not, a relationship with the self. These topics are addressed in this book from an interdisciplinary perspective, encompassing arts, humanities and social sciences.

Advances in Design and Digital Communication III

Advances in Design and Digital Communication III
Author: Nuno Martins
Publisher: Springer Nature
Total Pages: 839
Release: 2022-10-26
Genre: Architecture
ISBN: 303120364X

This book reports on research findings and practical lessons featuring advances in the areas of digital and interaction design, graphic design and branding, design education, society and communication in design practice, and related ones. Gathering the proceedings of the 6th International Conference on Digital Design and Communication, Digicom 2022, held on November 3–5, 2022, as an hybrid event, from Barcelos, Portugal, and continuing the tradition of the previous book, it describes new design strategies and solutions to foster digital communication within and between the society, institutions and brands. By highlighting innovative ideas and reporting on multidisciplinary projects, it offers a source of inspiration for designers of all kinds, including graphic and web designers, UI, UX and social media designers, and to researchers, advertisers, artists, and brand and corporate communication managers alike.

Black Brands

Black Brands
Author: Fernando Olivares
Publisher: Editorial GEDISA
Total Pages: 368
Release: 2019-07-01
Genre: Business & Economics
ISBN: 8417835253

Who manufactures cereal for Kellogg’s? Why are the Mercedes Smart and the Renault Twingo almost identical? Do Danone and Nestlé really manufacture everything they make us believe they manufacture? Is Zara an opaque or a transparent brand? Why do some companies claim “we do not manufacture for other brands” when yet they hide from us the fact that sometimes “other brands manufacture for them”? The number of companies outsourcing the whole of their production for their brands in an opaque manner is constantly increasing while they disregard the legitimate need for information and communication of the general public and consumers. Paradoxically, in this age of transparency opacity is ever growing among well-known brands in every industrial sector. Black Brands (in the Age of Transparency) is an extraordinary piece of work on truths and lies, on transparency and opacity of leading companies and brands in our age. The book is full of relevant cases never discussed before in sectors such as consumer products, baby foods, fashion, vehicles and mobile phones. Insightful and incisive, Fernando Olivares has directed his team to produce this book that will educate us as citizens and consumers. Their goal is to promote honest transparency –the only way to attain corporate legitimacy and sustainability in our time.

Relaciones públicas y la historia de las ideas

Relaciones públicas y la historia de las ideas
Author: Simon Moore
Publisher: Editorial UOC
Total Pages: 188
Release: 2016-06-30
Genre: Business & Economics
ISBN: 8491161074

Este libro es una publicación estimulante e innovadora que explora diez grandes obras de pensadores y oradores reconocidos, con un impacto intelectual, práctico y global. Estas obras son en su mayoría un precedente significativo de las relaciones públicas en tanto que expresión o profesión, pero todas ellas se relacionan sin ninguna duda con la fuerza de la comunicación pública organizada y el poder ligado a aquellos que gestionan el proceso.Estas obras, estimulantes y diversas, se escribieron con el objetivo de abordar algunos de los grandes retos de la sociedad. Aunque tradicionalmente no han sido el foco de investigación de las relaciones públicas, todas ellas han tenido un impacto global como comunicadoras y también como base para ciertas ideas fundamentales, desde la espiritualidad hasta la guerra, la economía y la justicia social. Cada una de estas obras trata las implicaciones de la comunicación estructurada entre las organizaciones y las sociedades, y escudriña o aboga por las actividades que ahora son centrales para las relaciones públicas y su moralidad. Estas obras no pudieron ignorar las relaciones públicas y las relaciones públicas no pueden ignorarlas ahora. Este libro constituirá una lectura esencial para aquellos profesores y estudiantes de las relaciones públicas y la comunicación, y también será de interés para su estudio en otras disciplinas como la Sociología, la Literatura, la Filosofía y la Historia

Celebrating Flamenco's Tangled Roots

Celebrating Flamenco's Tangled Roots
Author: K. Meira Goldberg
Publisher: Cambridge Scholars Publishing
Total Pages: 492
Release: 2022-01-18
Genre: Art
ISBN: 1527579425

This collection of essays poses a series of questions revolving around nonsense, cacophony, queerness, race, and the dancing body. How can flamenco, as a diasporic complex of performance and communities of practice frictionally and critically bound to the complexities of Spanish history, illuminate theories of race and identity in performance? How can we posit, and argue for, genealogical relationships within and between genres across the vast expanses of the African—and Roma—diaspora? Neither are the essays presented here limited to flamenco, nor, consequently, are the responses to these questions reduced to this topic. What all the contributions here do share is the wish to come together, across disciplines and subject areas, within the academy and without, in the whirling, raucous, and messy spaces where the body is free—to celebrate its questioning, as well as the depths of the wisdom and knowledge it holds and sometimes reveals.

Spanish Bibliography on Mass Communication

Spanish Bibliography on Mass Communication
Author: Manuel Parés i Maicas
Publisher:
Total Pages: 316
Release: 1988
Genre: Mass media
ISBN:

La compilación de una bibliografía sobre un tema cientifico es una ardua labor y llena de dificultades. Porque de la enorme cantidad de material original, traducido y disponible, este es verdaderamente especial para ciencias sociales.