Semiótica del discurso publicitario

Semiótica del discurso publicitario
Author: Sonia Madrid Cánovas
Publisher: EDITUM
Total Pages: 338
Release: 2005
Genre: Language Arts & Disciplines
ISBN: 9788483715031

¿Puede la publicidad ser un objeto de investigación científica entendida como discurso?¿Cuáles son los elementos esenciales del texto publicitario?¿Puede existir el signo publicitario?¿Qué metodología nos permite comprender la actividad discursiva publicitaria?¿Cuáles son las diferencias entre los modelos de análisis?. Son algunas de las preguntas que planteamos en este libro. Porque la publicidad no sólo proyecta interrogantes desde el punto de vista de la conveniencia, la moralidad, la estética, la sociología, o la creatividad. En cuanto constructo signico, semiótico, en cuanto discurso híbrido en el que se imbrican varios sistemas de significación que convergen en un itinerario de sentido, merece un espacio propio de atención que es el que aquí presentamos.

The Social Sciences, a Semiotic View

The Social Sciences, a Semiotic View
Author: Algirdas Julien Greimas
Publisher:
Total Pages: 197
Release: 1990
Genre: Social Science
ISBN: 9780816618187

A consideration of several regional scenarios based on actual, prolonged, outlying climatic events that have occurred recently in North America. No index. The companion volume to On Meaning (Minnesota, 1987), which focused on semiotic theory. These previously published (in French) texts provide a theoretical and methodological framework for studying discourses in the social sciences. Greimas is professor of general semantics at the Ecole des Hautes Etudes in Sciences Sociales in Paris. Annotation copyrighted by Book News, Inc., Portland, OR

A Gender-based Approach to Parliamentary Discourse

A Gender-based Approach to Parliamentary Discourse
Author: Catalina Fuentes Rodríguez
Publisher: John Benjamins Publishing Company
Total Pages: 232
Release: 2016-12-01
Genre: Language Arts & Disciplines
ISBN: 9027266336

Does gender condition politicians’ discourse strategies in parliament? This is the question we try to answer in A Gender-based Approach to Parliamentary Discourse: The Andalusian Parliament. This book, written by experts in the field of discourse analysis, covers key aspects of political discourse such as gender, identity and verbal and nonverbal strategies: intensification, enumerative series, non-literal quotations, pseudo-desemantisation, lexical colloquialisation, emotion, eye contact and time management. It provides a large number of examples from a balanced gender parliament, the Andalusian Parliament, and it focuses mainly on argumentation, since parliamentary discourse is above all argumentative. This book will prove invaluable to students and teachers in the field of discourse analysis, and more specifically of political discourse, and will also be very useful to politicians and anyone interested in communication strategies. As of January 2019, this e-book is freely available, thanks to the support of libraries working with Knowledge Unlatched.

Resistances of Psychoanalysis

Resistances of Psychoanalysis
Author: Jacques Derrida
Publisher: Stanford University Press
Total Pages: 148
Release: 1998
Genre: Psychology
ISBN: 9780804730198

In the three essays that make up this stimulating and often startling book, Jacques Derrida argues against the notion that the basic ideas of psychoanalysis have been thoroughly worked through, argued, and assimilated. The continuing interest in psychoanalysis is here examined in the various "resistances" to analysis—conceived not only as a phenomenon theorized at the heart of psychoanalysis, but as psychoanalysis's resistance to itself, an insusceptibility to analysis that has to do with the structure of analysis itself. Derrida not only shows how the interest of psychoanalysis and psychoanalytic writing can be renewed today, but these essays afford him the opportunity to revisit and reassess a subject he first confronted (in an essay on Freud) in 1966. They also serve to clarify Derrida's thinking about the subjects of the essays—Freud, Lacan, and Foucault—a thinking that, especially with regard to the last two, has been greatly distorted and misunderstood. The first essay, on Freud, is a tour de force of close reading of Freud's texts as philosophical reflection. By means of the fine distinctions Derrida makes in this analytical reading, particularly of The Interpretation of Dreams, he opens up the realm of analysis into new and unpredictable forms—such as meeting with an interdiction (when taking an analysis further is "forbidden" by a structural limit). Following the essay that might be dubbed Derrida's "return to Freud," the next is devoted to Lacan, the figure for whom that phrase was something of a slogan. In this essay and the next, on Foucault, Derrida reencounters two thinkers to whom he had earlier devoted important essays, which precipitated stormy discussions and numerous divisions within the intellectual milieus influenced by their writings. In this essay, which skillfully integrates the concept of resistance into larger questions, Derrida asks in effect: What is the origin and nature of the text that constitutes Lacanian psychoanalysis, considering its existence as an archive, as teachings, as seminars, transcripts, quotations, etc.? Derrida's third essay may be called not simply a criticism but an appreciation of Foucault's work: an appreciation not only in the psychological and rhetorical sense, but also in the sense that it elevates Foucault's thought by giving back to it ranges and nuances lost through its reduction by his readers, his own texts, and its formulaic packaging.

Possible Worlds in Video Games: From Classic Narrative to Meaningful Actions

Possible Worlds in Video Games: From Classic Narrative to Meaningful Actions
Author: Antonio José Planells de la Maza
Publisher: Lulu.com
Total Pages: 270
Release: 2017-11-21
Genre: Performing Arts
ISBN: 1387386425

In current digital games, classic fictional worlds are transformed into ludofictional worlds, spaces rich in characters and emotions that are especially affected by the intervention of a player. In this book, we propose a model, inspired by the Semantics of Fiction and Possible Worlds, which is oriented to the analysis of video games as integrated systems.

Copiar el edén

Copiar el edén
Author: María Berríos
Publisher:
Total Pages: 662
Release: 2006
Genre: Art, Chilean
ISBN:

Analyzes the evolution of contemporary art in Chile from 1973 to 2007. This edition reproduces more than 500 color images of works by 74 contemporary artists (selected by editor Mosquera) including names such as: Juan Downey, Carlos Arias, (Santiago, Chile, 1964); Juan Castillo, (Antofagasta, 1952); Eugenio Dittborn, (Santiago, Chile, 1943); Paz Errzuriz, (Santiago, Chile, 1944); Volupsa Jarpa, (Rancagua, 1971); Carlos Leppe, (Santiago, Chile, 1952); and Carolina Ruff, (Santiago, Chile, 1973), as well as younger generation artists. The artists are presented in alphabetical order with brief introductory texts. Each reproduced work is rigorously documented with a caption that, in addition to providing the technical data offers the reader a description of the work for better comprehension. Six essays by noted critics and art historians: Guillermo Machuca, Mar̕a Berr̕os, Justo Pastor Mellado, Catalina Mena, Nelly Richard y Adriana V̀lads (description provided by vendor).

'Mixed Race' Studies

'Mixed Race' Studies
Author: Jayne O. Ifekwunigwe
Publisher: Routledge
Total Pages: 362
Release: 2015-03-24
Genre: Social Science
ISBN: 1135170711

Mixed race studies is one of the fastest growing, as well as one of the most important and controversial areas in the field of race and ethnic relations. Bringing together pioneering and controversial scholarship from both the social and the biological sciences, as well as the humanities, this reader charts the evolution of debates on 'race' and 'mixed race' from the nineteenth to the twenty-first century. The book is divided into three main sections: tracing the origins: miscegenation, moral degeneracy and genetics mapping contemporary and foundational discourses: 'mixed race', identities politics, and celebration debating definitions: multiraciality, census categories and critiques. This collection adds a new dimension to the growing body of literature on the topic and provides a comprehensive history of the origins and directions of 'mixed race' research as an intellectual movement. For students of anthropology, race and ethnicity, it is an invaluable resource for examining the complexities and paradoxes of 'racial' thinking across space, time and disciplines.

Poetry and Loss

Poetry and Loss
Author: Nicholas Roberts
Publisher: Tamesis Books
Total Pages: 256
Release: 2009
Genre: Literary Criticism
ISBN:

"In a study which covers the entirety of Montejo's career as poet and essayist, this book examines how the work of this seminal Venezuelan writer explores and deals with the experiences of loss in the twentieth century. This represents the first book-length study in English of Montejo's work and the first monograph in any language to offer a sustained thematic analysis of his entire output. In the process, it serves to bring out from the academic shadows one of the most important and commanding poetic voices to emerge from Latin America to the last fifty years." --Book Jacket.

Juan de la Rosa

Juan de la Rosa
Author: Nataniel Aguirre
Publisher: Oxford University Press
Total Pages: 368
Release: 1999-04-29
Genre: Fiction
ISBN: 0199938873

Long considered a classic in Bolivia, Juan de la Rosa tells the story of a young boy's coming of age during the violent and tumultuous years of Bolivia's struggle for independence. Indeed, in this remarkable novel, Juan's search for his personal identity functions as an allegory of Bolivia's search for its identity as a nation. Set in the early 1800s, the novel is narrated by one of the last surviving Bolivian rebels, octogenarian Juan de la Rosa. Juan recreates his childhood in the rebellious town of Cochabamba, and with it a large cast of full bodied, Dickensian characters both heroic and malevolent. The larger cultural dislocations brought about by Bolivia's political upheaval are echoed in those experienced by Juan, whose mother's untimely death sets off a chain of unpredictable events that propel him into the fiery crucible of the South American Independence Movement. Outraged by Juan's outspokenness against Spanish rule and his awakening political consciousness, his loyalist guardians banish him to the countryside, where he witnesses firsthand the Spaniards' violent repression and rebels' valiant resistance that crystallize both his personal destiny and that of his country. In Sergio Gabriel Waisman's fluid translation, English readers have access to Juan de la Rosa for the very first time.