Knowthis Marketing Basics 2nd Ediition
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Author | : Paul Christ |
Publisher | : Knowthis Media |
Total Pages | : 420 |
Release | : 2012-03 |
Genre | : Business & Economics |
ISBN | : 9780982072219 |
KnowThis: Marketing Basics 2nd edition offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering its own unique insights. The book takes a highly applied approach including offering over 150 real-world examples. The new edition includes enhanced coverage of numerous new developments and how these affect marketing including social networks, mobile device applications ("apps"), neuro-research, group couponing, smartphone payments, quick response codes, to name a few. The new edition also features expanded coverage of globalization, Internet and mobile networks, consumer purchase behavior and much more. The book is ideal for marketing professionals, students, educators, and anyone else who needs to know about marketing. Supported by KnowThis.com, a leading marketing resource. Contents: 1: What is Marketing? 2: Marketing Research 3: Managing Customers 4: Understanding Customers 5: Targeting Markets 6: Product Decisions 7: Managing Products 8: Distribution Decisions 9: Retailing 10: Wholesaling & Product Movement 11: Promotion Decisions 12: Advertising 13: Managing the Advertising Campaign 14: Sales Promotion 15: Public Relations 16: Personal Selling 17: Pricing Decisions 18: Setting Price 19: Managing External Forces 20: Marketing Planning & Strategy Appendix: Marketing to the Connected Customer
Author | : Paul Christ |
Publisher | : Knowthis Media |
Total Pages | : 396 |
Release | : 2008-09 |
Genre | : Marketing |
ISBN | : 9780982072202 |
KnowThis: Marketing Basics offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering its own unique insights. The book takes a highly applied approach including offering over 100 real-world examples and is ideal for marketing professionals, students, and anyone else who needs to know about marketing. Target Audience:Marketing Novice - This book is ideal for anyone who is new to marketing, as it covers all essential marketing areas enabling anyone new to marketing to quickly gain the foundation needed to appreciate what marketers do. Marketing Educator - Teachers of marketing now have an alternative to high-priced marketing textbooks. This book offers nearly all of the same coverage found in expensive textbooks at a fraction of the price. Marketing Professional - Experienced marketers will find this serves as a hand, detailed reference book. Author:Paul Christ holds a Ph.D. from Drexel University. He is a Professor of Marketing at West Chester University, the second largest university in the Pennsylvania State System of Higher Education. Contents: 1: What is Marketing? 2: Marketing Research 3: Managing Customers 4: Understanding Customers 5: Targeting Markets 6: Product Decisions 7: Managing Products 8: Distribution Decisions 9: Retailing 10: Wholesaling & Product Movement 11: Promotion Decisions 12: Advertising 13: Managing the Advertising Campaign 14: Sales Promotion 15: Public Relations 16: Personal Selling 17: Pricing Decisions 18: Setting Price 19: Managing External Forces 20: Marketing Planning & Strategy
Author | : Karl Moore |
Publisher | : Routledge |
Total Pages | : 493 |
Release | : 2009-12-04 |
Genre | : Business & Economics |
ISBN | : 1135225907 |
‘...a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: Explains the fundamentals of marketing and useful concepts such as the Long Tail Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.
Author | : Paul Christ |
Publisher | : R. R. Bowker |
Total Pages | : 336 |
Release | : 2021-01-10 |
Genre | : Business & Economics |
ISBN | : 9780982072257 |
KnowThis: Marketing Basics 4th edition offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering insights not found in other books. The new edition includes enhanced coverage of numerous new developments and how these affect marketing including the effects of an unforeseen global pandemic, the implications of voice-activated assistants, the use of advanced payment systems, to name a few. The new edition also features expanded coverage of social networks, digital apps, consumer purchase behavior and much more. The book is ideal for marketing professionals, students, educators, and anyone else who needs to know about marketing. Supported by KnowThis.com, a leading marketing resource. Contents: 1: What is Marketing? 2: Marketing Research 3: Managing Customers 4: Understanding Customers 5: Targeting Markets 6: Product Decisions 7: Managing Products 8: Distribution Decisions 9: Retailing 10: Wholesaling & Product Movement 11: Promotion Decisions 12: Advertising 13: Managing the Advertising Campaign 14: Sales Promotion 15: Public Relations 16: Personal Selling 17: Pricing Decisions 18: Setting Price 19: Managing External Forces 20: Marketing Planning & Strategy Appendix: Marketing to the Connected Customer
Author | : Paul Christ (Professor of marketing) |
Publisher | : |
Total Pages | : 0 |
Release | : 2012 |
Genre | : Marketing |
ISBN | : |
Author | : Paul Christ |
Publisher | : Knowthis LLC |
Total Pages | : 0 |
Release | : 2024-01-08 |
Genre | : Business & Economics |
ISBN | : 9780982072295 |
KnowThis: Marketing Basics 5th edition offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering insights not found in other books. The new edition includes enhanced coverage of numerous new developments and how these affect marketing including the potential impact of artificial intelligence (AI), the effects of an unforeseen global pandemic, the implications of voice-activated assistants, the use of advanced payment systems, to name just a few. And new for this edition is the inclusion of 10 Marketing Case Studies covering multiple topics. The book is ideal for marketing professionals, students, educators, and anyone else who needs to know about marketing. Supported by KnowThis.com, a leading marketing resource. Contents: 1: What is Marketing? 2: Marketing Research 3: Managing Customers 4: Understanding Customers 5: Targeting Markets 6: Product Decisions 7: Managing Products 8: Distribution Decisions 9: Retailing 10: Wholesaling & Product Movement 11: Promotion Decisions 12: Advertising 13: Managing the Advertising Campaign 14: Sales Promotion 15: Public Relations 16: Personal Selling 17: Pricing Decisions 18: Setting Price 19: Managing External Forces 20: Marketing Planning & Strategy Marketing Case Studies: 10 Cases
Author | : Dr Paul Christ |
Publisher | : Knowthis Media |
Total Pages | : 336 |
Release | : 2018-01-20 |
Genre | : Business & Economics |
ISBN | : 9780982072233 |
KnowThis: Marketing Basics 3rd edition offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering insights not found in other books. The new edition includes enhanced coverage of numerous new developments and how these affect marketing including marketing analytics, social media influencers, remarketing, voice-activated assistants, virtual reality testing, to name a few. The new edition also features expanded coverage of globalization, digital networks, consumer purchase behavior and much more. The book is ideal for marketing professionals, students, educators, and anyone else who needs to know about marketing. Supported by KnowThis.com, a leading marketing resource. Contents: 1: What is Marketing? 2: Marketing Research 3: Managing Customers 4: Understanding Customers 5: Targeting Markets 6: Product Decisions 7: Managing Products 8: Distribution Decisions 9: Retailing 10: Wholesaling & Product Movement 11: Promotion Decisions 12: Advertising 13: Managing the Advertising Campaign 14: Sales Promotion 15: Public Relations 16: Personal Selling 17: Pricing Decisions 18: Setting Price 19: Managing External Forces 20: Marketing Planning & Strategy Appendix: Marketing to the Connected Customer
Author | : Paul Baines |
Publisher | : Oxford University Press, USA |
Total Pages | : 404 |
Release | : 2021-01-12 |
Genre | : |
ISBN | : 0198829256 |
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.
Author | : Kapil Sharma |
Publisher | : Global India Publications |
Total Pages | : 318 |
Release | : 2009-09-22 |
Genre | : Business & Economics |
ISBN | : 9788190794121 |
Marketing is one of the most important aspects in today's competitive business world.Companies across the world spend millions of dollars in the proper marketing of their products.This book of marketing management is all about the various marketing's key concepts and the important tasks marketers pefrom.It also takes a close look at the key concepts that all marketers should consider when faced with product decisions and also covers the basics of distribution including defining what channels of distribution are and why these are important.This book also contains a discussion of the another marketing mix variable-price.In this we look at why price is important and what factors that are outside of the marketer's control but play a major role in shapping marketers strategies and tactics.
Author | : Karl Moore |
Publisher | : Routledge |
Total Pages | : 246 |
Release | : 2009-12-04 |
Genre | : Business & Economics |
ISBN | : 1135225915 |
‘...a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: Explains the fundamentals of marketing and useful concepts such as the Long Tail Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.