Marketing Management

Marketing Management
Author: Kapil Sharma
Publisher: Global India Publications
Total Pages: 318
Release: 2009-09-22
Genre: Business & Economics
ISBN: 9788190794121

Marketing is one of the most important aspects in today's competitive business world.Companies across the world spend millions of dollars in the proper marketing of their products.This book of marketing management is all about the various marketing's key concepts and the important tasks marketers pefrom.It also takes a close look at the key concepts that all marketers should consider when faced with product decisions and also covers the basics of distribution including defining what channels of distribution are and why these are important.This book also contains a discussion of the another marketing mix variable-price.In this we look at why price is important and what factors that are outside of the marketer's control but play a major role in shapping marketers strategies and tactics.

I Know This Much Is True

I Know This Much Is True
Author: Wally Lamb
Publisher: Cambridge University Press
Total Pages: 884
Release: 1998-06-03
Genre: Fiction
ISBN: 9780060391621

With his stunning debut novel, She's Come Undone, Wally Lamb won the adulation of critics and readers with his mesmerizing tale of one woman's painful yet triumphant journey of self-discovery. Now, this brilliantly talented writer returns with I Know This Much Is True, a heartbreaking and poignant multigenerational saga of the reproductive bonds of destruction and the powerful force of forgiveness. A masterpiece that breathtakingly tells a story of alienation and connection, power and abuse, devastation and renewal--this novel is a contemporary retelling of an ancient Hindu myth. A proud king must confront his demons to achieve salvation. Change yourself, the myth instructs, and you will inhabit a renovated world. When you're the same brother of a schizophrenic identical twin, the tricky thing about saving yourself is the blood it leaves on your bands--the little inconvenience of the look-alike corpse at your feet. And if you're into both survival of the fittest and being your brother's keeper--if you've promised your dying mother--then say so long to sleep and hello to the middle of the night. Grab a book or a beer. Get used to Letterman's gap-toothed smile of the absurd, or the view of the bedroom ceiling, or the influence of random selection. Take it from a godless insomniac. Take it from the uncrazy twin--the guy who beat the biochemical rap. Dominick Birdsey's entire life has been compromised and constricted by anger and fear, by the paranoid schizophrenic twin brother he both deeply loves and resents, and by the past they shared with their adoptive father, Ray, a spit-and-polish ex-Navy man (the five-foot-six-inch sleeping giant who snoozed upstairs weekdays in the spare room and built submarines at night), and their long-suffering mother, Concettina, a timid woman with a harelip that made her shy and self-conscious: She holds a loose fist to her face to cover her defective mouth--her perpetual apology to the world for a birth defect over which she'd had no control. Born in the waning moments of 1949 and the opening minutes of 1950, the twins are physical mirror images who grow into separate yet connected entities: the seemingly strong and protective yet fearful Dominick, his mother's watchful "monkey"; and the seemingly weak and sweet yet noble Thomas, his mother's gentle "bunny." From childhood, Dominick fights for both separation and wholeness--and ultimately self-protection--in a house of fear dominated by Ray, a bully who abuses his power over these stepsons whose biological father is a mystery. I was still afraid of his anger but saw how he punished weakness--pounced on it. Out of self-preservation I hid my fear, Dominick confesses. As for Thomas, he just never knew how to play defense. He just didn't get it. But Dominick's talent for survival comes at an enormous cost, including the breakup of his marriage to the warm, beautiful Dessa, whom he still loves. And it will be put to the ultimate test when Thomas, a Bible-spouting zealot, commits an unthinkable act that threatens the tenuous balance of both his and Dominick's lives. To save himself, Dominick must confront not only the pain of his past but the dark secrets he has locked deep within himself, and the sins of his ancestors--a quest that will lead him beyond the confines of his blue-collar New England town to the volcanic foothills of Sicily 's Mount Etna, where his ambitious and vengefully proud grandfather and a namesake Domenico Tempesta, the sostegno del famiglia, was born. Each of the stories Ma told us about Papa reinforced the message that he was the boss, that he ruled the roost, that what he said went. Searching for answers, Dominick turns to the whispers of the dead, to the pages of his grandfather's handwritten memoir, The History of Domenico Onofrio Tempesta, a Great Man from Humble Beginnings. Rendered with touches of magic realism, Domenico's fablelike tale--in which monkeys enchant and religious statues weep--becomes the old man's confession--an unwitting legacy of contrition that reveals the truth's of Domenico's life, Dominick learns that power, wrongly used, defeats the oppressor as well as the oppressed, and now, picking through the humble shards of his deconstructed life, he will search for the courage and love to forgive, to expiate his and his ancestors' transgressions, and finally to rebuild himself beyond the haunted shadow of his twin. Set against the vivid panoply of twentieth-century America and filled with richly drawn, memorable characters, this deeply moving and thoroughly satisfying novel brings to light humanity's deepest needs and fears, our aloneness, our desire for love and acceptance, our struggle to survive at all costs. Joyous, mystical, and exquisitely written, I Know This Much Is True is an extraordinary reading experience that will leave no reader untouched.

Now I Know

Now I Know
Author: Dan Lewis
Publisher: Adams Media
Total Pages: 256
Release: 2013-10-18
Genre: Reference
ISBN: 1440563624

Praise for the Webby Award-winning newsletter: "I eagerly read 'Now I Know' every day. It's always fresh, always a surprise, and always interesting!" --Jimmy Wales, founder of Wikipedia and Wikia Did you know that there are actually 27 letters in the alphabet, or that the U.S. had a plan to invade Canada? And what actually happened to the flags left on the moon? Even if you think you have a handle on all things trivia, you're guaranteed a big surprise with Now I Know. From uncovering what happens to lost luggage to New York City's plan to crack down on crime by banning pinball, this book will challenge your knowledge of the fascinating stories behind the world's greatest facts. Covering 100 outrageous topics, Now I Know is the ultimate challenge for any know-it-all who thinks they have nothing left to learn.

KnowThis Marketing Basics 2nd Ediition

KnowThis Marketing Basics 2nd Ediition
Author: Paul Christ
Publisher: Knowthis Media
Total Pages: 420
Release: 2012-03
Genre: Business & Economics
ISBN: 9780982072219

KnowThis: Marketing Basics 2nd edition offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering its own unique insights. The book takes a highly applied approach including offering over 150 real-world examples. The new edition includes enhanced coverage of numerous new developments and how these affect marketing including social networks, mobile device applications ("apps"), neuro-research, group couponing, smartphone payments, quick response codes, to name a few. The new edition also features expanded coverage of globalization, Internet and mobile networks, consumer purchase behavior and much more. The book is ideal for marketing professionals, students, educators, and anyone else who needs to know about marketing. Supported by KnowThis.com, a leading marketing resource. Contents: 1: What is Marketing? 2: Marketing Research 3: Managing Customers 4: Understanding Customers 5: Targeting Markets 6: Product Decisions 7: Managing Products 8: Distribution Decisions 9: Retailing 10: Wholesaling & Product Movement 11: Promotion Decisions 12: Advertising 13: Managing the Advertising Campaign 14: Sales Promotion 15: Public Relations 16: Personal Selling 17: Pricing Decisions 18: Setting Price 19: Managing External Forces 20: Marketing Planning & Strategy Appendix: Marketing to the Connected Customer

What My Bones Know

What My Bones Know
Author: Stephanie Foo
Publisher: Ballantine Books
Total Pages: 353
Release: 2023-02-21
Genre: Biography & Autobiography
ISBN: 0593238125

A searing memoir of reckoning and healing by acclaimed journalist Stephanie Foo, investigating the little-understood science behind complex PTSD and how it has shaped her life “Achingly exquisite . . . providing real hope for those who long to heal.”—Lori Gottlieb, New York Times bestselling author of Maybe You Should Talk to Someone ONE OF THE BEST BOOKS OF THE YEAR: The Washington Post, Cosmopolitan, NPR, Mashable, She Reads, Publishers Weekly By age thirty, Stephanie Foo was successful on paper: She had her dream job as an award-winning radio producer at This American Life and a loving boyfriend. But behind her office door, she was having panic attacks and sobbing at her desk every morning. After years of questioning what was wrong with herself, she was diagnosed with complex PTSD—a condition that occurs when trauma happens continuously, over the course of years. Both of Foo’s parents abandoned her when she was a teenager, after years of physical and verbal abuse and neglect. She thought she’d moved on, but her new diagnosis illuminated the way her past continued to threaten her health, relationships, and career. She found limited resources to help her, so Foo set out to heal herself, and to map her experiences onto the scarce literature about C-PTSD. In this deeply personal and thoroughly researched account, Foo interviews scientists and psychologists and tries a variety of innovative therapies. She returns to her hometown of San Jose, California, to investigate the effects of immigrant trauma on the community, and she uncovers family secrets in the country of her birth, Malaysia, to learn how trauma can be inherited through generations. Ultimately, she discovers that you don’t move on from trauma—but you can learn to move with it. Powerful, enlightening, and hopeful, What My Bones Know is a brave narrative that reckons with the hold of the past over the present, the mind over the body—and examines one woman’s ability to reclaim agency from her trauma.

I Know This to be True: Bryan Stevenson

I Know This to be True: Bryan Stevenson
Author: Geoff Blackwell
Publisher: Chronicle Books
Total Pages: 83
Release: 2020-03-24
Genre: Self-Help
ISBN: 1797203371

The I Know This to Be True series is a collection of extraordinary figures from diverse backgrounds answering the same questions, as well as sharing their compelling stories, guiding ideals, and insightful wisdom. Bryan Stevenson has committed his career to fighting wrongful convictions, systemic poverty, and mass incarceration—here, he shares the lessons he's learned throughout his life. Stories include how his slave ancestry shaped his childhood, how a poignant conversation with a death row inmate impacted his work, and why he believes the worst thing that happens to a person shouldn't define their life. • Bryan Stevenson is one of today's most influential social justice attorneys and author of the bestselling book Just Mercy • This book is an encouraging road map for aspiring activists and anyone who believes in second chances • The landmark book series brims with messages of leadership, courage, compassion, and hope Inspired by Nelson Mandela's legacy and created in collaboration with the Nelson Mandela Foundation, I Know This to Be True is a global series of books created to spark a new generation of leaders. This series offers encouragement and guidance to graduates, future leaders, and anyone hoping to make a positive impact on the world. • Royalties from sales of the series support the free distribution of material from the series to the world's developing economy countries • Great for those who loved Letters of Note: An Eclectic Collection of Correspondence Deserving of a Wider Audience by Shaun Usher, Long Walk to Freedom: The Autobiography of Nelson Mandela by Nelson Mandela, and Just Mercy: A Story of Justice and Redemption by Bryan Stevenson

This I Know

This I Know
Author: Eldonna Edwards
Publisher: A John Scognamiglio Book
Total Pages: 345
Release: 2018-04-24
Genre: Fiction
ISBN: 1496712889

A luminous novel of a powerfully intuitive young girl’s coming-of-age in a small, Midwest town in the late 1960s. Eleven-year-old Grace Carter has a talent for hiding things. She’s had plenty of practice, burying thoughts and feelings that might anger her strict Evangelical pastor father, and concealing the deep intuition she carries inside. The Knowing, as Grace calls it, offers glimpses of people’s pasts and futures. It enables her to see into the depth of her mother’s sadness, and even allows Grace to talk to Isaac, her twin brother who died at birth. To her wise, loving Aunt Pearl, the Knowing is a family gift; to her daddy, it’s close to witchcraft. Grace can’t see into someone’s thoughts without their permission. But it doesn’t take her special talent to know that her small community is harboring its share of secrets. A young girl has gone missing. Within Grace’s own family too, the cracks are widening, as her sisters Hope, Joy, and Chastity enjoy the normal life that eludes Grace. It’s Grace’s kinship with other outsiders that keeps her afloat—Lyle, a gentle, homeless man, and Lola, a free-spirited new girl at school. But when her mother lapses into deep depression after bringing home a new baby, Grace will face a life-changing choice—ignore her gift and become the obedient daughter her father demands, or find the courage to make herself heard, even if it means standing apart… “A heartfelt and beautifully crafted coming-of-age debut…Don't miss this one.”—Lesley Kagen, New York Times bestselling author

Who You Know

Who You Know
Author: Julia Freeland Fisher
Publisher: John Wiley & Sons
Total Pages: 198
Release: 2018-08-14
Genre: Education
ISBN: 1119452929

Improve student outcomes with a new approach to relationships and networks Relationships matter. Who You Know explores this simple idea to give teachers and school administrators a fresh perspective on how to break the pattern of inequality in American classrooms. It reveals how schools can invest in the power of relationships to increase social mobility for their students. Discussions about inequality often focus on achievement gaps. But opportunity is about more than just test scores. Opportunity gaps are a function of not just what students know, but who they know. This book explores the central role that relationships play in young people’s lives, and provides guidance for a path forward. Schools can: Integrate student support models that increase access to caring adults in students’ lives Invest in learning models that strengthen teacher-student relationships Deploy emerging technologies that expand students’ networks to experts and mentors from around world Exploring the latest tools, data, and real-world examples, this book provides evidence-based guidance for educators looking to level the playing field and expert analysis on how policymakers and entrepreneurs can help. Networks need no longer be limited by geography or circumstance. By making room for relationships, K-12 schools can transform themselves into hubs of next-generation learning and connecting. Who You Know explains how.

You Don't Know JS: Scope & Closures

You Don't Know JS: Scope & Closures
Author: Kyle Simpson
Publisher: "O'Reilly Media, Inc."
Total Pages: 98
Release: 2014-03-10
Genre: Computers
ISBN: 144933556X

No matter how much experience you have with JavaScript, odds are you don’t fully understand the language. This concise yet in-depth guide takes you inside scope and closures, two core concepts you need to know to become a more efficient and effective JavaScript programmer. You’ll learn how and why they work, and how an understanding of closures can be a powerful part of your development skillset. Like other books in the "You Don’t Know JS" series, Scope and Closures dives into trickier parts of the language that many JavaScript programmers simply avoid. Armed with this knowledge, you can achieve true JavaScript mastery. Learn about scope, a set of rules to help JavaScript engines locate variables in your code Go deeper into nested scope, a series of containers for variables and functions Explore function- and block-based scope, “hoisting”, and the patterns and benefits of scope-based hiding Discover how to use closures for synchronous and asynchronous tasks, including the creation of JavaScript libraries

How Do We Know This?

How Do We Know This?
Author: Jay M. Harris
Publisher: SUNY Press
Total Pages: 402
Release: 1995-01-01
Genre: Religion
ISBN: 9780791421444

This book is a study of rabbinic legal interpretation (midrash) in Judaism’s rabbinic, medieval, and modern periods. It shows how the rise of Reform, Conservative, and Orthodox Judaism in the modern period is tied to distinct attitudes toward the classical Jewish heritage, and specifically, toward rabbinic midrash halakah.