Kids as Customers

Kids as Customers
Author: James U. McNeal
Publisher:
Total Pages: 0
Release: 1992
Genre: Business & Economics
ISBN: 9780669276275

An indispensable guide for companies marketing to four-to twelve-year-olds.

The Kids Market

The Kids Market
Author: James U. McNeal
Publisher: Paramount Market Publishing
Total Pages: 296
Release: 1999
Genre: Business & Economics
ISBN: 9780967143910

"This book has three parts: (1) an overview; (2) myths and realities about children as a market (chapters 1-8); and (3) myths and realities about children's responses to marketing behavoiur (chapters 9-21). The first eight chapters describe myths and their realities regarding children as a market segment. I demonstrate the enormous market potential children hold todday is far beyond the penny-candy potential once attributed to them. I characterize children as not one but three markets - a current market spennding their own money on their own wants and needs; an influence market spending mom's and dad's money on their own wants and needs; and a future market for all goods and services. In the third part of the book - chapters 9 through 21 - I detail children's reactions to marketing, specifically, their responses to stores, products, including social products, brands, advertising, promotion, public relations, and packaging." -Preface.

Consuming Kids

Consuming Kids
Author: Susan Linn
Publisher: Anchor
Total Pages: 306
Release: 2005
Genre: Business & Economics
ISBN: 1400079993

Looks at the way corporations and advertisers target children as a profitable demographic, as well as their methods for getting past parental safeguards to make products of all kinds appeal directly to even the youngest children.

Competing for Kids

Competing for Kids
Author: Kelly E. Middleton
Publisher: Wheatmark, Inc.
Total Pages: 320
Release: 2018-07-12
Genre: Education
ISBN: 1627876332

When was the last time you reflected on the quality of customer service your school gives to your students? As alternate forms of education become more prominent, public education faces the challenge of losing its best and brightest students to the competition. Competing for Kids is a full-service manual for giving great customer service throughout your school district. By implementing the concepts in this book, public schools can become more appealing and more successful in retaining and attracting students. Competing for Kids teaches: How the best companies use customer service to compete at the highest levelHow these twenty-one business concepts can help public schools better compete with other forms of educationHow to develop a district-wide customer service plan for all staff members working in the public school arena

When Our Grown Kids Disappoint Us

When Our Grown Kids Disappoint Us
Author: Jane Adams
Publisher: Simon and Schuster
Total Pages: 232
Release: 2008-06-20
Genre: Family & Relationships
ISBN: 1439106827

How do today's parents cope when the dreams we had for our children clash with reality? What can we do for our twenty- and even thirty-somethings who can't seem to grow up? How can we help our depressed, dependent, or addicted adult children, the ones who can't get their lives started, who are just marking time or even doing it? What's the right strategy when our smart, capable "adultolescents" won't leave home or come boomeranging back? Who can we turn to when the kids aren't all right and we, their parents, are frightened, frustrated, resentful, embarrassed, and especially, disappointed? In this groundbreaking book, a social psychologist who's been chronicling the lives of American families for over two decades confronts our deepest concerns, including our silence and self-imposed sense of isolation, when our grown kids have failed to thrive. She listens to a generation that "did everything right" and expected its children to grow into happy, healthy, successful adults. But they haven't, at least, not yet -- and meanwhile, we're letting their problems threaten our health, marriages, security, freedom, careers or retirement, and other family relationships. With warmth, empathy, and perspective, Dr. Adams offers a positive, life-affirming message to parents who are still trying to "fix" their adult children -- Stop! She shows us how to separate from their problems without separating from them, and how to be a positive force in their lives while getting on with our own. As we navigate this critical passage in our second adulthood and their first, the bestselling author of I'm Still Your Mother reminds us that the pleasures and possibilities of postparenthood should not depend on how our kids turn out, but on how we do!

Born to Buy

Born to Buy
Author: Juliet B. Schor
Publisher: Simon and Schuster
Total Pages: 251
Release: 2014-08-19
Genre: Social Science
ISBN: 1439130906

Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.

A Kids Book About Gender

A Kids Book About Gender
Author: Dale Mueller
Publisher: Penguin
Total Pages: 66
Release: 2023-12-05
Genre: Juvenile Nonfiction
ISBN: 0593849248

Gender can be difficult to define, but it's something that's a part of all of us and who we are. This book isn't meant to answer all the questions or tell you how you identify. It's meant to help kids and grownups understand gender and create an open and safe environment for kids to question, experiment, and discover their authentic selves. Meet A Kids Co., a new kind of media company with a collection of beautifully designed books that kickstart challenging, empowering, and important conversations for kids and their grownups. Learn more about us at akidsco.com.

Kids Need to Be Safe

Kids Need to Be Safe
Author: Julie Nelson
Publisher: Free Spirit Publishing
Total Pages: 18
Release: 2005-12-15
Genre: Juvenile Nonfiction
ISBN: 1575427419

“Kids are important… They need safe places to live, and safe places to play.” For some kids, this means living with foster parents. In simple words and full-color illustrations, this book explains why some kids move to foster homes, what foster parents do, and ways kids might feel during foster care. Children often believe that they are in foster care because they are “bad.” This book makes it clear that the troubles in their lives are not their fault; the message throughout is one of hope and support. Includes resources and information for parents, foster parents, social workers, counselors, and teachers.

Raising Kids with Character

Raising Kids with Character
Author: Elizabeth Berger
Publisher: Rowman & Littlefield
Total Pages: 252
Release: 2006-04
Genre: Family & Relationships
ISBN: 9780742546356

Raising Kids with Character shows parents, clinicians, and policy-makers how the love relationship between parents and children is the workshop of the child's maturing personality, connecting everyday moments in family life to the growth of the child's sense of values and meaning. The book explains how children develop into fine, morally strong adults through their identification with loving parents, and combines practical wisdom about ordinary family experiences with an in-depth discussion of emotional development from birth through adulthood. Elizabeth Berger, MD, is a child psychiatrist and nationally acclaimed parenting expert. Her book looks beyond the parent's response to "negative behavior" to understand the meaning of the child's behavior within the growth process, while helping parents gain mastery of their own emotional reactions as a key to assisting this process. Rich vignettes of ordinary families, along with professional case studies of trouble youngsters in therapy, make this intelligent and well-written book the essential tool for parents and others looking not just to "manage" children but to understand and to nurture their spirits.

How to Talk So Kids Will Listen & Listen So Kids Will Talk

How to Talk So Kids Will Listen & Listen So Kids Will Talk
Author: Adele Faber
Publisher: Harper Collins
Total Pages: 306
Release: 1999-10
Genre: Family & Relationships
ISBN: 0380811960

You Can Stop Fighting With Your Chidren! Here is the bestselling book that will give you the know–how you need to be more effective with your children and more supportive of yourself. Enthusiastically praised by parents and professionals around the world, the down–to–earth, respectful approach of Faber and Mazlish makes relationships with children of all ages less stressful and more rewarding. Their methods of communication, illustrated with delightful cartoons showing the skills in action, offer innovative ways to solve common problems.