Kidfluence
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| Author | : Anne Sutherland |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 216 |
| Release | : 2003-07-21 |
| Genre | : Business & Economics |
| ISBN | : |
Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
| Author | : Marian Bredin |
| Publisher | : Wilfrid Laurier Univ. Press |
| Total Pages | : 339 |
| Release | : 2012-06-01 |
| Genre | : Performing Arts |
| ISBN | : 1554583896 |
Canadian Television: Text and Context explores the creation and circulation of entertainment television in Canada from the interdisciplinary perspective of television studies. Each chapter connects arguments about particular texts of Canadian television to critical analysis of the wider cultural, social, and economic contexts in which they are created. The book surveys the commercial and technological imperatives of the Canadian television industry, the shifting role of the CBC as Canada’s public broadcaster, the dynamics of Canada’s multicultural and multiracial audiences, and the function of television’s “star system.” Foreword by The Globe and Mail’s television critic, John Doyle.
| Author | : Trevor Norris |
| Publisher | : University of Toronto Press |
| Total Pages | : 233 |
| Release | : 2011-01-01 |
| Genre | : Education |
| ISBN | : 1442660309 |
The increasing prevalence of consumerism in contemporary society often equates happiness with the acquisition of material objects. Consuming Schools describes the impact of consumerism on politics and education and charts the increasing presence of commercialism in the educational sphere through an examination of issues such as school-business partnerships, advertising in schools, and corporate-sponsored curriculum. First linking the origins of consumerism to important political and philosophical thinkers, Trevor Norris goes on to closely examine the distinction between the public and the private sphere through the lens of twentieth-century intellectuals Hannah Arendt and Jean Baudrillard. Through Arendt's account of the human activities of labour, work, and action, and the ensuing eclipse of the public realm and Baudrillard's consideration of the visual character of consumerism, Norris examines how school commercialism has been critically engaged by in-class activities such as media literacy programs and educational policies regulating school-business partnerships.
| Author | : Anne Sutherland |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 210 |
| Release | : 2003-08-22 |
| Genre | : Business & Economics |
| ISBN | : 0071436170 |
Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
| Author | : |
| Publisher | : |
| Total Pages | : 574 |
| Release | : 2001 |
| Genre | : Book industries and trade |
| ISBN | : |
| Author | : Kathleen McDonnell |
| Publisher | : |
| Total Pages | : 204 |
| Release | : 2001 |
| Genre | : Family & Relationships |
| ISBN | : |
"Honey, we lost the kids - the lament of many parents in the 21st century." "Frantic boomers, unable to figure out what they have done wrong, ask "Why can't the kids be like we were?" and particularly "What can we do to change things?" "Not much," responds prize-winning author Kathleen McDonnell in her funny, eye-opening report from the front lines of the revolution in modern childhood. She sympathizes with parents and experts who believe that kids today are growing up too quickly, robbed of childhood by a toxic combination of TV, films, video games and the Internet." "Yet "We can't go back to a time when growing up happened in well-defined stages," McDonnell argues. It's a different world, and the old rules simply don't apply." "Honey, We Lost the Kids is a mind-bending, straight-talking approach to understanding the challenges of parenting and child rearing today."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
| Author | : Tracy Smyth |
| Publisher | : BPS Books |
| Total Pages | : 221 |
| Release | : 2009-10-30 |
| Genre | : Business & Economics |
| ISBN | : 1926645103 |
It takes a village to raise a child, but what does it take to raise a village? Authors Tracy Smyth and Tammy Dewar answer this question in concise and colorful detail by showing how the fields of early childhood work and community development can unify their concerns, expertise, and vision -- and in the process create villages that develop their communities by developing their children. Raising the Village is an ideal resource for: Early childhood teachers, community developers, and child advocates Policy-makers, managers, and front-line service providers College and university instructors and students Workers in child care, public health, and social work
| Author | : Jeff A. Johnson |
| Publisher | : Redleaf Press |
| Total Pages | : 170 |
| Release | : 2009-06-01 |
| Genre | : Education |
| ISBN | : 1933653841 |
Explains how to help children thrive in the earliest years of their life.
| Author | : P David Marshall |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 380 |
| Release | : 2017-12-21 |
| Genre | : Social Science |
| ISBN | : 1350306401 |
This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the blurring of advertising, news, art, education and entertainment characterises the attention economy. P. David Marshall and Joanne Morreale expertly trace these themes back to the origins of consumer culture and demonstrate that, while they have adapted to accord with new technologies, they remain the central foci of advertising today. Ideal for researchers of Media Studies, Communication, Cultural Studies or Advertising at all levels, this is the essential guide to understanding the contemporary milieu and future directions for the advertising industry.
| Author | : Matthew D. Shank |
| Publisher | : Taylor & Francis |
| Total Pages | : 809 |
| Release | : 2021-11-29 |
| Genre | : Business & Economics |
| ISBN | : 0429641338 |
Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly changing international sports business environment. Chapters contain extensive real-world case studies and biographies of key industry figures, and challenging review exercises encourage the reader to reflect critically on their own knowledge and professional practice. Now in a fully revised and updated sixth edition, Sports Marketing: A Strategic Perspective includes expanded coverage of social and digital media, analytics, and ethical issues, as well as a greater number of international articles and examples. In a new feature, successful sports marketers reflect on their careers and how they progressed in the sports marketing industry. It is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice. A companion website offers additional resources for instructors and students, including an instructor’s guide, test questions, presentation slides, and useful weblinks.
