Kevin Keller #10

Kevin Keller #10
Author: Dan Parent
Publisher: Archie Comic Publications, Inc.
Total Pages: 29
Release: 2013-08-07
Genre: Juvenile Fiction
ISBN: 162738152X

"A Kiss ISN’T Just a Kiss!”—We’ve all heard of PDA (public displays of affection), and how sometimes it’s appropriate, but other times it goes too far. When Kevin gives Devon a simple goodbye kiss, reactions ignite in peculiar fashion. And when one person overreacts, the debate begins: what's appropriate and what is not. What’s even more surprising is who’s on Kevin’s side of the debate—and it’s not someone who you would think! So pucker up, and enjoy the next chapter of Kevin’s adventures in Riverdale!

Strategic Brand Management

Strategic Brand Management
Author: Kevin Lane Keller
Publisher:
Total Pages: 0
Release: 2003
Genre: Brand name products
ISBN: 9780130411501

Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-- and thus improving the long-term profitability of specific brand strategies. Finely focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 100 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. For industry professionals from brand managers to chief marketing officers.

Kevin Keller's Favorite Colors

Kevin Keller's Favorite Colors
Author: BuzzPop
Publisher: BuzzPop
Total Pages: 0
Release: 2020-05-26
Genre: Juvenile Nonfiction
ISBN: 9781499810516

Kevin Keller has some favorite colors and he shares them with the readers of this special board book! Each spread of this special landscape board book explores a stripe from the inclusive Pride flag! Kevin Keller shares his favorite colors in this beautiful and bold board book as he teaches readers all about the colors of the inclusive Pride flag! From diversity and inclusion to harmony and spirit, Kevin shares why this particular rainbow is so important to him! A beautiful gift to share with parents and children who want to show their pride and support their families and friends.

Kevin Keller: Drive Me Crazy

Kevin Keller: Drive Me Crazy
Author: Dan Parent
Publisher: National Geographic Books
Total Pages: 0
Release: 2013-08-27
Genre: Young Adult Fiction
ISBN: 1936975580

Kevin Keller sure is making a splash at Riverdale High School! Kevin has gone from the new kid in town to one of the most well-known and popular students in the school! Struggling to stay on top of his new duties while trying to find time for a social life, Kevin deals with the mishaps and mayhem that have always been a staple of high school life in Riverdale. From his first car to first dates to a starring role in a school play (written by Veronica?!) it’s bound to be an eventful year for Kevin. Not to mention a surprise appearance and introduction by none other than George Takei! From acclaimed writer and artist Dan Parent comes Kevin Keller: Drive Me Crazy, a must-have collection of issues #5-8 of the latest and greatest addition to the Archie family, the best-selling, GLAAD Media Award-winning comic book series Kevin Keller!

Strategic Brand Management

Strategic Brand Management
Author: Alexander Chernev
Publisher:
Total Pages: 206
Release: 2017-10-15
Genre: Business & Economics
ISBN: 9781936572366

Strategic Brand Management (2nd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and presents an actionable framework for brand management. Clear, succinct, and practical, this is the definitive text on building strong brands.

The Ad-free Brand

The Ad-free Brand
Author: Chris Grams
Publisher: Que Publishing
Total Pages: 299
Release: 2012
Genre: Business & Economics
ISBN: 0789748029

"Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. [...] Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget!"--Back cover.

Veronica #202

Veronica #202
Author: Dan Parent
Publisher: Archie Comic Publications, Inc.
Total Pages: 28
Release:
Genre: Juvenile Fiction
ISBN: 1627382313

There's a new hunk in town and Veronica has her sights set on him. She latches on to Kevin, but despite her increasingly persistent attempts to get his attention, he's just not interested! Jughead takes advantage of the situation and uses them both in his quest to play Veronica for a fool. In the end, will Jughead turn out to be the real dunce?

The Economy of Brands

The Economy of Brands
Author: J. Lindemann
Publisher: Springer
Total Pages: 194
Release: 2010-05-07
Genre: Business & Economics
ISBN: 023027501X

In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.