Design by Thinking

Design by Thinking
Author: Ken Cato
Publisher: Collins Design
Total Pages: 178
Release: 2000
Genre: Art
ISBN:

To be truly distinctive in a marketplace besieged by mundane corporate identities, creative professionals must constantly challenge themselves to tell the corporate story from a fresh perspective. DESIGN BY THINKING features more than 430 carefully selected examples from Cato partners demonstrating the power of originality. A broad spectrum of design is accompanied by detailed commentary highlighting each project's client, concept, purpose, specs and designer. A stimulating, enlightening book for everyone interested in more effective visual communication.

Directory of International Package Design

Directory of International Package Design
Author: Gunshiro Matsumoto
Publisher: ICO
Total Pages: 296
Release: 2008
Genre: Architecture
ISBN: 9784931154285

noAH VIII presents its most extraordinary collection of international packaging work to date. A stunning assortment of the best package design from around the world. Contents include: Directory of International Package Design; 26 Participating Countries; 47 Renowned Design Companies. 700 colour illustrations

Design Is Difference

Design Is Difference
Author: Ken Cato
Publisher: Design Media Publishing (Uk) Limited
Total Pages: 0
Release: 2014-10-15
Genre: Design
ISBN: 9789881296955

Produced to celebrate Look Upstairs, this book is an invaluable source of inspiration for anyone who buys design services, is a design educator, or is a design professional striving for excellence. The book is a representation of the line drawn between the absurd and the surreal, rational and irrational thought. Look around, inside, and out. Let your eyes jump, search and flow between the pages and information. Let this publication help you listen to you gut, follow your instinct. Choose to think literal or lateral, or both. Flick through in a breeze or inspect on a level of minute detail, it's all here, just don't forget to look upstairs.

Ken Cato

Ken Cato
Author: Ken Cato
Publisher: Images Publishing
Total Pages: 132
Release: 2003
Genre: Architecture
ISBN: 9781876907730

The first in the continuing series features the work of Ken Cato, an Australian designer who is regarded as one of the icons of graphic design. Cato is responsible for many internationally recognisable company identities and is author of several books, as well as running an enormously successful annual Design

First Choice

First Choice
Author: Ken Cato
Publisher: Fine Art Publishing
Total Pages: 264
Release: 1996
Genre: Design
ISBN:

First Choice Second Edition is a continuing opportunity to learn how the world's top designers approach and evaluate their work. In an attempt to demonstrate the broad parameters of design, Ken Cato has selected a cross-section of graphic media styles from many countries. As a result, First Choice Second Edition is an invaluable reference book for those interested in graphic design and the selection criteria for quality applied to the world's leading exponents of the profession.

Request, Response, Reaction

Request, Response, Reaction
Author: Stephen Crafti
Publisher: Images Publishing
Total Pages: 232
Release: 2002
Genre: Architecture
ISBN: 9781876907518

The great powerhouse, which is the collection of internationally acclaimed designers of Australia and New Zealand, has finally been revealed. Collated by one of Australia's most prominent writers on architecture and design, Request Response Reaction is a

The Design Manual

The Design Manual
Author: David Whitbread
Publisher: UNSW Press
Total Pages: 386
Release: 2009
Genre: Design
ISBN: 1742230008

The Design Manual by David Whitbread is an indispensable and comprehensive reference for traditional and digital publishing. From beginners to professional graphic designers, desktop publishers and graphic design students, The Design Manual provides essential information on conceptual approaches, planning and project development techniques for print, web and multimedia production. Design tasks are divided into sections on publication, corporate identity, on-screen and advertising design. There is discussion of specific skills such as branding and logo design; stationery, catalogue, annual report and newsletter production; websites; storyboarding and animation techniques; and more. The production section discusses layout and typography for print and screen, colour and colour systems, printing and finishing processes. With numerous checklists and practical tips throughout the text, The Design Manual has become a standard reference for anyone involved in or interested in design.

Design for Business

Design for Business
Author: Doctor Gjoko Muratovski
Publisher: Intellect Books
Total Pages: 216
Release: 2014-06-01
Genre: Design
ISBN: 1783203773

One of very few books to bring together business and design, this collection features essays on topics ranging from branding and sustainability to business-driven design education. The centrepiece of the volume is an essay on simplicity in design by Per Mollerup, a distinguished Scandinavian designer, professor and author. Bolstering this are transcripts of two interviews with the former global art director for Nike for the 2012 London Olympics, paired with a paper on Nike’s design and marketing strategies for the Olympic Games. Other features include a transcript of an interview with Dan Formosa, a New York-based design consultant, design researcher and founding member of the iconic Smart Design studio; an essay on the importance of a research-led design practice in typography; a consideration of colour and brand identity; an essay on packaging design testing methods; a study of greenwashing, sustainability, and communication design; a case study on organizational management by design; an essay on strategic decision-making in new product development; research on how Australian businesses are hiring designers; and an exciting case study on the design partnership between the hearing aid company BHS and the design studio Designworks that has revolutionized a health care sector.