Keeping The User In Mind
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| Author | : Valeda Dent Goodman |
| Publisher | : Elsevier |
| Total Pages | : 215 |
| Release | : 2009-03-24 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1780630050 |
Keeping the User in Mind provides a practical down-to-earth look at instructional design and its uses in the academic library. Focus is given to teaching and measuring information literacy skills, and chapters also review the history of the field, providing an overview of some relevant technological innovations that might be a part of any library's instructional design mosaic. Fuelled by the need for asynchronous learning, the availability of the Web, and the need to evaluate learning outcomes, instructional design covers a wide range of approaches and models. How do libraries build environments that support learning, encourage the infusion of technology and be nimble enough to adjust to changing user needs? Instructional design is an area that may provide some insight. This book will provide a down-to-earth look at instructional design and its uses in the academic library, with a particular look at teaching and measuring information literacy skills. Chapters also review the history of the field, and provide an overview of some current relevant technological innovations that might be a part of any library's instructional design mosaic. - One of very few monographs focusing exclusively on instructional design in library environments - Written by an author with international experience in libraries, instructional evaluation and information technology. Author also has experience designing virtual learning tools - Written with practical application of instructional design principles in mind, including a sample instructional design process used to construct an actual information literacy tutorial for an academic library
| Author | : Kathy Sierra |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 293 |
| Release | : 2015-01-29 |
| Genre | : Business & Economics |
| ISBN | : 1491919078 |
Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
| Author | : Jeff Johnson |
| Publisher | : Elsevier |
| Total Pages | : 251 |
| Release | : 2013-12-17 |
| Genre | : Computers |
| ISBN | : 012411556X |
In this completely updated and revised edition of Designing with the Mind in Mind, Jeff Johnson provides you with just enough background in perceptual and cognitive psychology that user interface (UI) design guidelines make intuitive sense rather than being just a list or rules to follow. Early UI practitioners were trained in cognitive psychology, and developed UI design rules based on it. But as the field has evolved since the first edition of this book, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In this new edition, you'll find new chapters on human choice and decision making, hand-eye coordination and attention, as well as new examples, figures, and explanations throughout. - Provides an essential source for user interface design rules and how, when, and why to apply them - Arms designers with the science behind each design rule, allowing them to make informed decisions in projects, and to explain those decisions to others - Equips readers with the knowledge to make educated tradeoffs between competing rules, project deadlines, and budget pressures - Completely updated and revised, including additional coverage on human choice and decision making, hand-eye coordination and attention, and new mobile and touch-screen examples throughout
| Author | : Avram Joel Spolsky |
| Publisher | : Apress |
| Total Pages | : 152 |
| Release | : 2008-01-01 |
| Genre | : Computers |
| ISBN | : 1430208570 |
Most programmers' fear of user interface (UI) programming comes from their fear of doing UI design. They think that UI design is like graphic design—the mysterious process by which creative, latte-drinking, all-black-wearing people produce cool-looking, artistic pieces. Most programmers see themselves as analytic, logical thinkers instead—strong at reasoning, weak on artistic judgment, and incapable of doing UI design. In this brilliantly readable book, author Joel Spolsky proposes simple, logical rules that can be applied without any artistic talent to improve any user interface, from traditional GUI applications to websites to consumer electronics. Spolsky's primary axiom, the importance of bringing the program model in line with the user model, is both rational and simple. In a fun and entertaining way, Spolky makes user interface design easy for programmers to grasp. After reading User Interface Design for Programmers, you'll know how to design interfaces with the user in mind. You'll learn the important principles that underlie all good UI design, and you'll learn how to perform usability testing that works.
| Author | : David C. Evans |
| Publisher | : Apress |
| Total Pages | : 269 |
| Release | : 2017-02-11 |
| Genre | : Computers |
| ISBN | : 1484225805 |
Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike. Innova tors in design and students of psychology will learn: The psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness Strategies for marketing and product development in an age of social media and behavioral targeting Hypotheses for research that both academics and enterprises can perform to better meet users’ needs Who This Book Is For Designers and entrepreneurs will use this book to give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content. Usability researchers and market researchers will leverage it to enhance their consulting and reporting. Students and lecturers in psychology departments will want it to help land employment in the private sector. Praise “Bottlenecks’ is a tight and eminently actionable read for business leaders in startups and enterprises alike. Evans gives us a rich sense of key psychological processes and even richer examples of them in action.” - Nir Eyal, Author of Hooked: How to Build Habit-Forming Products “Clients frequently ask our UX researchers and designers for deeper truths about why certain designs work and others fail. Bottlenecks offers practical explanations and evidence based on the idea that human cognition did not begin with the digital age.” - John Dirks, UX Director and Partner, Blink UX “Bottlenecks brings together two very important aspects of user experience design: understanding users and translating this into business impact. A must-read for anyone who wants to learn both.” - Josh Lamar, Sr. UX Lead, Microsoft Outlook
| Author | : Sarah Horton |
| Publisher | : Rosenfeld Media |
| Total Pages | : 289 |
| Release | : 2014-01-15 |
| Genre | : Computers |
| ISBN | : 193382039X |
If you are in charge of the user experience, development, or strategy for a web site, A Web for Everyone will help you make your site accessible without sacrificing design or innovation. Rooted in universal design principles, this book provides solutions: practical advice and examples of how to create sites that everyone can use.
| Author | : Steve Krug |
| Publisher | : Pearson Education |
| Total Pages | : 325 |
| Release | : 2009-08-05 |
| Genre | : Computers |
| ISBN | : 0321648781 |
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
| Author | : Susan Weinschenk |
| Publisher | : Pearson Education |
| Total Pages | : 438 |
| Release | : 2011-04-14 |
| Genre | : Computers |
| ISBN | : 0132658607 |
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.
| Author | : Mike Monteiro |
| Publisher | : |
| Total Pages | : |
| Release | : 2020-05-25 |
| Genre | : |
| ISBN | : 9781714946037 |
The world is working exactly as designed.The combustion engine which is destroying our planet's atmosphere and rapidly making it inhospitable is working exactly as we designed it. Guns, which lead to so much death, work exactly as they're designed to work. And every time we "improve" their design, they get better at killing. Facebook's privacy settings, which have outed gay teens to their conservative parents, are working exactly as designed. Their "real names" initiative, which makes it easier for stalkers to re-find their victims, is working exactly as designed. Twitter's toxicity and lack of civil discourse is working exactly as it's designed to work.The world is working exactly as designed. And it's not working very well. Which means we need to do a better job of designing it. Design is a craft with an amazing amount of power. The power to choose. The power to influence. As designers, we need to see ourselves as gatekeepers of what we are bringing into the world, and what we choose not to bring into the world. Design is a craft with responsibility. The responsibility to help create a better world for all.Design is also a craft with a lot of blood on its hands. Every cigarette ad is on us. Every gun is on us. Every ballot that a voter cannot understand is on us. Every time social network's interface allows a stalker to find their victim, that's on us. The monsters we unleash into the world will carry your name.This book will make you see that design is a political act. What we choose to design is a political act. Who we choose to work for is a political act. Who we choose to work with is a political act. And, most importantly, the people we've excluded from these decisions is the biggest (and stupidest) political act we've made as a society.If you're a designer, this book might make you angry. It should make you angry. But it will also give you the tools you need to make better decisions.
| Author | : Max Louwerse |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 357 |
| Release | : 2021-07-15 |
| Genre | : Psychology |
| ISBN | : 1633886514 |
How can humans keep thousands of words in mind and have no difficulty understanding trillions of sentences? The answer to this question might lie in parents teaching their children language skills, or in in the human brain, which may be equipped with a language instinct or maybe in impressive memory skills that link words to their perceptual information. Undoubtedly, there is some truth to some of these explanations. But one answer – perhaps the most important answer – has been largely ignored. Keeping Those Words in Mind tries to remedy this oversight. Linguist and cognitive psychologist Max Louwerse, PhD. argues that understanding language is not just possible because of memory, brains, environment and computation, but because of the patterns in the sequence of sounds and words themselves.He demonstrates that what seems to be an arbitrary communication system, with arbitrary characters and sounds that become words, and arbitrary meanings for those words, actually is a well-organized system that has evolved over tens of thousands of years to make communication as efficient as it is. What is needed for humans to acquire language, is for humans to recognize and discover the patterns in our communication system. By examining how our brains process language and find patterns, the intricacies of the language system itself, and even scientific breakthroughs in computer science and artificial intelligence, Keeping Those Words in Mind brings a brand new and interdisciplinary explanation for our ability to extract meaning from language.
