Just Ask a Woman

Just Ask a Woman
Author: Mary Lou Quinlan
Publisher: John Wiley & Sons
Total Pages: 274
Release: 2003-05-26
Genre: Business & Economics
ISBN: 0471446971

An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to them fail to connect with their needs. Here, Quinlan explores topics such as how women judge brands and advertising, how they make decisions, the effects of stress on their consumer behavior, and their increasing demands for service and communication. Quinlan rejects the traditional focus group approach in favor of highly energized and intimate talk sessions where women reveal their deeper feelings about products and services. In Just Ask a Woman marketers, brand managers, and advertisers will find a revelatory resource filled with ideas and action steps for building your brand with women-from a woman who has walked in a marketer's shoes. Mary Lou Quinlan (New York, NY) is the founder and CEO of Just Ask a Woman, a marketing consultancy dedicated to building business with women. Just Ask a Woman is a division of bcom3, a $15 billion global communications firm whose clients include Citigroup/Women & Co., Lifetime, Saks, Hearst Magazines, Toys "R" Us, and Time Inc. Known as a brand-turnaround expert, she has helped to remake brands like Avon and Continental Airlines. Quinlan has been quoted in The New York Times, The Wall Street Journal, Fortune, Fast Company and Advertising Age and appeared on ABC, CNN, CNBC, Lifetime LIVE, Fox and nationally syndicated news shows. Her articles have been published in Marie Claire, Good Housekeeping, Redbook, and More, among others.

How to be a Woman

How to be a Woman
Author: Caitlin Moran
Publisher: Random House
Total Pages: 322
Release: 2011
Genre: Social Science
ISBN: 0091940737

1913 - Suffragette throws herself under the King's horse. 1969 - Feminists storm Miss World. NOW - Caitlin Moran rewrites The Female Eunuch from a bar stool and demands to know why pants are getting smaller. There's never been a better time to be a woman: we have the vote and the Pill, and we haven't been burnt as witches since 1727. However, a few nagging questions do remain... Why are we supposed to get Brazilians? Should you get Botox? Do men secretly hate us? What should you call your vagina? Why does your bra hurt? And why does everyone ask you when you're going to have a baby? Part memoir, part rant, Caitlin Moran answers these questions and more in How To Be A Woman - following her from her terrible 13th birthday ('I am 13 stone, have no friends, and boys throw gravel at me when they see me') through adolescence, the workplace, strip-clubs, love, fat, abortion, TopShop, motherhood and beyond.

Just Like a Woman

Just Like a Woman
Author: Dianne Hales
Publisher: Bantam
Total Pages: 418
Release: 2000-06-06
Genre: Health & Fitness
ISBN: 055337818X

In recent years researchers in many scientific fields have actively focused on what being female really means. Their startling conclusion: Almost every assumption made about women--physical, medical, historical, psychological--turns out to be untested, unproven, or untrue. Stereotypes about women are as old as time--and as current as still-too-prevalent beliefs based on male models. Acclaimed health writer Dianne Hales brings together the cutting-edge research in anthropology, physiology, psychology, neuroscience, endocrinology, and medicine in a book that reveals the complex interconnections between all aspects of a woman's life from infancy to old age. Gender science is now clearly demonstrating that women are not the second sex but a separate sex, unique in body, mind, and spirit. Just Like a Woman explains what it means to live in a woman's body, think with a woman's brain, drink in the world with a woman's senses, and react with a woman's sensibility to the stresses and elations of her multiple roles. Refreshingly free of ideology, this meticulously documented book offers a stunningly liberating message that expands our concept of human potential--and will forever change the way every woman views herself.

I Am Just a Woman

I Am Just a Woman
Author: Mary Schiller
Publisher: Createspace Independent Publishing Platform
Total Pages: 416
Release: 2017-06-09
Genre:
ISBN: 9781543113242

In this second edition of I Am Just A Woman, author Mary Schiller -- a.k.a. Lucy Johnson (the pseudonym she used on the first edition) -- gives a first-person account of domestic violence, marital rape and child sexual abuse. The book challenges society's question of "Why does she stay?" by taking the reader on a page-turning journey inside the experience of a survivor. The epilogue in this new edition chronicles Mary's complete recovery from PTSD after discovering a simple explanation for her suffering, and her life hasn't been the same since -- in the best possible way. There is hope. www.maryschiller.com

The Just-So Woman

The Just-So Woman
Author: Gary Blackwood
Publisher: HarperColl
Total Pages: 48
Release: 2007-10
Genre: Juvenile Fiction
ISBN: 9780060577292

When the Just-So Woman has a day when nothing goes right, she learns an important lesson from her neighbor, the Any-Way Man. By the author of The Shakespeare Stealer. Jr Lib Guild.

Under My Thumb

Under My Thumb
Author: Rhian Jones
Publisher: Watkins Media Limited
Total Pages: 303
Release: 2017-10-17
Genre: Music
ISBN: 1910924687

Women write about their experiences of loving music that doesn’t love them back – a feminist 'guilty pleasures'.e - a kind of feminist guilty pleasures. In the majority of mainstream writing and discussions on music, women appear purely in relation to men as muses, groupies or fangirls, with our own experiences, ideas and arguments dismissed or ignored. But this hasn’t stopped generations of women from loving, being moved by and critically appreciating music, even – and sometimes especially – when we feel we shouldn’t. Under My Thumb: Songs that Hate Women and the Women Who Love Them is a study of misogyny in music through the eyes of women. It brings together stories from journalists, critics, musicians and fans about artists or songs we love (or used to love) despite their questionable or troubling gender politics, and looks at how these issues interact with race, class and sexuality. As much celebration as critique, this collection explores the joys, tensions, contradictions and complexities of women loving music – however that music may feel about them. Featuring: murder ballads, country, metal, hip hop, emo, indie, Phil Spector, David Bowie, Guns N’ Roses, 2Pac, the Rolling Stones, Bob Dylan, AC/DC, Elvis Costello, Jarvis Cocker, Kanye West, Swans, Eminem, Jay-Z, Taylor Swift, Combichrist and many more.

Just an Ordinary Woman Breathing

Just an Ordinary Woman Breathing
Author: Julie Marie Wade
Publisher: Mad Creek Books
Total Pages: 208
Release: 2020
Genre: Biography & Autobiography
ISBN: 9780814255674

Lyrical essays reflecting on gender, sexuality, embodiment, family, and culture as the author considers her personal history with her body, beauty, and love.

Just In Case! Lose Your Heart, Not Your Mind: Smart Woman's Guide to Marriage and Self-Sufficiency (HC)

Just In Case! Lose Your Heart, Not Your Mind: Smart Woman's Guide to Marriage and Self-Sufficiency (HC)
Author: Aliette Carolan
Publisher: ibooks
Total Pages: 183
Release: 2017-06-07
Genre: Law
ISBN: 1899694730

“In this practical guide, Aliette Carolan insightfully outlines the keys to a successful marriage and its dissolution. She paves the way for women, especially, to feel empowered in their life-choices which then allows them to make the best decisions for themselves and their family. This is a great guide for any woman who wants to be smart, empowered and conscious in the choices she makes in love, life and family.” —Dr. Shefali Tsabary NYT Bestselling Author of THE AWAKENED FAMILY GIVE AWAY YOUR HEART, but don’t lose your mind. Know the deal you’re getting into. Know that self-preservation is the key to a happy marriage— and a happy divorce. We don’t take a job expecting that we’ll hate it and quit. We don’t sign the lease on an apartment we’ll be sick of in six months, and we don’t enter into a relationship planning for the breakup. But the flip side is that we shouldn’t expect any relationship we enter into will save us from the responsibility of being self-sufficient. No matter where you are in the process—dating, engaged, married, contemplating separation, and divorce—if you can realize why you have to put yourself first, you’re halfway there. Whether you’re in the rapturous throes of endless love or the first moments of stomach-churning awareness that your marriage is falling apart, this book is for you. It’s for every woman who understands that self-preservation will not happen if you rely on someone else to save you. You need to maintain—or begin to establish— your personal independence and financial solvency if you want to be self-sufficient no matter what life throws at you. You can lean on someone, but you have to be able to stand on your own two feet at a moment’s notice, and that’s what this book is about.

Just Another Woman

Just Another Woman
Author: Leah Duncan
Publisher: Author House
Total Pages: 451
Release: 2014-12-18
Genre: Fiction
ISBN: 1496982533

All of us want to be happy; it's a given. We all set out in search of it. Some of us find it, and others are diverted by the responsibilities of life, placated by its possessions or simply disillusioned by its tragedies, but we all have an internal dialogue that can be brutally honest with us when needed, and then whether or not we listen to it can determine whether we adjust course and find what we are looking for ... or lose our way completely. Sarah Chadwick is a single parent and an English teacher in a deprived, inner-city area. Her pursuit of happiness has been shelved for so long by her heavy responsibilities at home and at work that it has ceased to seem important. She has become a tick box robot. Despite thinking she is an optimist, she is worn out and old before her time, burned out from caring for others. Her internal dialogue is trying to gain her commitment to change before she goes under altogether. Rick Masters, movie star, has all of the things most people on the planet are busy chasing. He is isolated by them; these things have cost him happiness, which he doesn't really believe exists any longer; he doesn't trust others who say it does exist. His internal dialogue is driven by such pessimistic disenchantment that he has a growing drinking problem just to get some peace. This is the story of what happens when these two lives cross unexpectedly, and what results is only part farce. It is also part tragedy because neither has any insight or understanding into the world of the other. Three days will tell whether either of them have the courage to change, abandon their pasts, and embrace a new future.

Invisible Women

Invisible Women
Author: Caroline Criado Perez
Publisher: Abrams
Total Pages: 434
Release: 2019-03-12
Genre: Computers
ISBN: 1683353145

The landmark, prize-winning, international bestselling examination of how a gender gap in data perpetuates bias and disadvantages women. #1 International Bestseller * Winner of the Financial Times and McKinsey Business Book of the Year Award * Winner of the Royal Society Science Book Prize Data is fundamental to the modern world. From economic development to health care to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, because it treats men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this insidious bias: in time, in money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates this shocking root cause of gender inequality in Invisible Women. Examining the home, the workplace, the public square, the doctor’s office, and more, Criado Perez unearths a dangerous pattern in data and its consequences on women’s lives. Product designers use a “one-size-fits-all” approach to everything from pianos to cell phones to voice recognition software, when in fact this approach is designed to fit men. Cities prioritize men’s needs when designing public transportation, roads, and even snow removal, neglecting to consider women’s safety or unique responsibilities and travel patterns. And in medical research, women have largely been excluded from studies and textbooks, leaving them chronically misunderstood, mistreated, and misdiagnosed. Built on hundreds of studies in the United States, in the United Kingdom, and around the world, and written with energy, wit, and sparkling intelligence, this is a groundbreaking, highly readable exposé that will change the way you look at the world.