Journal of Public Policy and Marketing
| Author | : Thomas C. Kinnear |
| Publisher | : American Marketing Association |
| Total Pages | : 188 |
| Release | : 1984-05 |
| Genre | : Business & Economics |
| ISBN | : |
Journal Of Public Policy And Marketing
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Journal of Public Policy and Marketing
| Author | : Thomas C. Kinnear |
| Publisher | : University of Michigan/Division of |
| Total Pages | : |
| Release | : 1986-06-01 |
| Genre | : Business & Economics |
| ISBN | : 9780877122500 |
The Oxford Handbook of Public Policy
| Author | : Michael Moran |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 997 |
| Release | : 2008-06-12 |
| Genre | : Political Science |
| ISBN | : 0199548455 |
This is part of a ten volume set of reference books offering authoritative and engaging critical overviews of the state of political science. This work explores the business end of politics, where theory meets practice in the pursuit of public good.
Continuing to Broaden the Marketing Concept
| Author | : Dawn Iacobucci |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 328 |
| Release | : 2020-09-17 |
| Genre | : Business & Economics |
| ISBN | : 1787548244 |
Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.
Advertising Management
| Author | : Batra |
| Publisher | : Pearson Education India |
| Total Pages | : 772 |
| Release | : 2009 |
| Genre | : Advertising |
| ISBN | : 9788177588507 |
Behavioural Public Policy
| Author | : Adam Oliver |
| Publisher | : Cambridge University Press |
| Total Pages | : 252 |
| Release | : 2013-10-24 |
| Genre | : Business & Economics |
| ISBN | : 1107042631 |
In this accessible collection, leading academic economists, psychologists and philosophers apply behavioural economic findings to practical policy concerns.
