Journal Of General Management
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Journal of Public Policy and Marketing
Author | : Thomas C. Kinnear |
Publisher | : American Marketing Association |
Total Pages | : 188 |
Release | : 1984-05 |
Genre | : Business & Economics |
ISBN | : |
The Notion of General Management
Author | : Karin Brunsson |
Publisher | : Copenhagen Business School Press DK |
Total Pages | : 124 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 9788763002172 |
The French industrialist Henri Fayol claimed that organizations are so much alike that they should all be managed in a similar fashion. This book describes how Fayol's notion of general management allows for a diverse management literature, even some fanciful genres
Essentials of Strategic Management
Author | : Martyn R Pitt |
Publisher | : SAGE |
Total Pages | : 473 |
Release | : 2012-03-28 |
Genre | : Business & Economics |
ISBN | : 1446258718 |
′This is a fantastically well written text which incorporates the latest thinking on strategic management. Striking a balance between theory and application, it is extremely readable and loaded with a wide range of case studies. An essential source for undergraduate, postgraduate and professional courses on strategic management.′ - Dr Tahir Rashid, Lecturer in Strategy and Marketing, Salford Business School, University of Salford This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, it does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms. Fully developed to cover the essentials of any strategic management course, this textbook not only creates understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities. Throughout the text, these principles are put into context with illustrations and examples drawn from all over the world and from all kinds of organization - from Shell, Airbus and Tesco to small and non-profit enterprises. With an emphasis on topical, distinctive and engaging features, this text offers: Over 120 short, topical case studies drawn from every type of organization across more than 20 countries Worksheets for strategy analysis that can be used to tackle real-world situations Learning outcomes, key points and summaries to focus your reading on what matters Chapter-by-chapter exercises for further study and discussion Suggestions for further reading to deepen your understanding of the theories underpinning the chapters The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, teaching notes, links to journal articles and an interactive glossary.
Sustainable Entrepreneurship
Author | : Christina Weidinger |
Publisher | : Springer Science & Business Media |
Total Pages | : 319 |
Release | : 2013-08-13 |
Genre | : Business & Economics |
ISBN | : 3642387535 |
Sustainable Entrepreneurship stands for a business driven concept of sustainability which focusses on increasing both social as well as business value - so called Shared Value. This book shows why and how this unique concept has the potential to become the most recognised strategic management approach in our times. It aims to point out the opportunities that arise from putting sustainable entrepreneurship into practice. At the same time, this book is a wake-up call for all those companies and decision makers who underestimated Sustainable Entrepreneurship before or who are simply not aware of its greater dimension. Well structured chapters from different academic and business perspectives clearly outline how Sustainable Entrepreneurship contributes to solving the world's most challenging problems, such as Climate Change, Finance Crisis and Political Uncertainty, as well as to ensuring business success. The book provides a framework of orientation where the journey might go: What can a successful concept of SE look like? What are the key drivers for its realisation? What is the role of business in shaping the future of our society? The book also presents best practices and provides unique learnings as well as business insights from the international Sustainable Entrepreneurship Award (www.se-award.org). The Sustainable Entrepreneurship Award (short SEA) is an award for companies today who are thinking about tomorrow by making sustainable business practices an integral part of their corporate culture. Companies that receive the SEA are being recognised for the vision they have shown in combining economic and sustainable responsibility.
The Palgrave Encyclopedia of Strategic Management
Author | : |
Publisher | : Palgrave Macmillan |
Total Pages | : 0 |
Release | : 2018-05-04 |
Genre | : Business & Economics |
ISBN | : 9780230537217 |
The Palgrave Encyclopedia of Strategic Management has been written by an international team of leading academics, practitioners and rising stars and contains almost 550 individually commissioned entries. It is the first resource of its kind to pull together such a comprehensive overview of the field and covers both the theoretical and more empirically/practitioner oriented side of the discipline.
Contemplating Corporate Marketing, Identity and Communication
Author | : Klement Podnar |
Publisher | : Routledge |
Total Pages | : 176 |
Release | : 2013-12-16 |
Genre | : Business & Economics |
ISBN | : 131785070X |
Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought. Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research in order to encourage cutting-edge scholarship along with practitioner insights. In a field characterized by paradoxes – unity and variety; integration and specialization – the aim is to integrate diverse practices to inspire a more sophisticated approach or theoretical framework. The papers in this volume are both challenging and distinctive.
Researching Business and Management
Author | : Harvey Maylor |
Publisher | : Bloomsbury Publishing |
Total Pages | : 496 |
Release | : 2017-09-16 |
Genre | : Social Science |
ISBN | : 1137565470 |
This core textbook combines a highly engaging approach with academic rigour to guide students through understanding and using research methods. Now in its second edition, this text has been fully updated and revised throughout. With a focus that is fresh and applied, Researching Business and Management goes beyond the theory to demonstrate how to actually do research. The unique 4-Ds model shows students how to define, design, do and describe their research and, in this way, offers them a definitive guide to the research process as a system and a lifecycle that they can relate to their own work. Its user-friendly style enlivens the text and makes even some of the most complex issues accessible. Written by a dynamic author team of leading experts in the field, this is an ideal textbook for undergraduate, postgraduate and MBA students studying research methods, and essential reading for any business student doing a research project. New to this Edition: - Even more cases and examples to highlight real-life examples of student research that helps bring the process to life - Increased coverage of the internet and online research - Expanded material on quantitative analysis to provide a truly balanced overview of the discipline - New dedicated chapter on research ethics and avoiding plagiarism Accompanying online resources for this title can be found at bloomsburyonlineresources.com/researching-business-and-management-2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Energy Information Data Base
Author | : United States. Department of Energy. Technical Information Center |
Publisher | : |
Total Pages | : 574 |
Release | : 1978 |
Genre | : Periodicals |
ISBN | : |