Jonathan Matusitz Fundamentals Of Public Communication Campaigns
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| Author | : Jonathan Matusitz |
| Publisher | : John Wiley & Sons |
| Total Pages | : 580 |
| Release | : 2022-09-08 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1119878098 |
The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how people’s attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. Describes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant information Covers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United Kingdom Offers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios Incorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and self–determination theory (SDT) Includes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism. Fundamentals of Public Communication Campaigns is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject.
| Author | : Vilma Luoma-aho |
| Publisher | : John Wiley & Sons |
| Total Pages | : 517 |
| Release | : 2020-03-24 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 111926314X |
A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today’s public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop “communicative intelligence” in balancing their institutional agendas and aims of public engagement. The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication. International in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication. An interdisciplinary team of leading experts discusses diverse subjects of rising importance to public sector, government, and political communication. Topics include social exchange relationships, crisis communication, citizen expectations, measuring and evaluating media, diversity and inclusion, and more. Providing current research and global perspectives, this important resource: Addresses the questions public sector communicators face today Summarizes the current state of public sector communication worldwide Clarifies contemporary trends and practices including mediatization, citizen engagement, and change and expectation management Addresses global challenges and crises such as corruption and bureaucratic roadblocks Provides a framework for measuring communication effectiveness Requiring minimal prior knowledge of the field, The Handbook of Public Sector Communication is a valuable tool for academics, students, and practitioners in areas of public administration, public management, political communication, strategic and organizational communication, and related fields such as political science, sociology, marketing, journalism, and globalization studies.
| Author | : Teresa L. Thompson |
| Publisher | : John Wiley & Sons |
| Total Pages | : 368 |
| Release | : 2021-02-24 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1119574439 |
Assembles the most important theories in the field of health communication in one comprehensive volume, designed for students and practitioners alike Health Communication Theory is the first book to bring together the theoretical frameworks used in the study and practice of creating, sending, and receiving messages relating to health processes and health care delivery. This timely volume provides easy access to the key theoretical foundations on which health communication theory and practice are based. Students and future practitioners are taught how to design theoretically-grounded research, interventions, and campaigns, while established scholars are presented with new and developing theoretical frameworks to apply to their work. Divided into three parts, the volume first provides a summary and history of the field, followed by an overview of the essential theories and concepts of health communication, such as Problematic Integration Theory and the Cultural Variance Model. Part Two focuses on interpersonal communication and family interaction theories, provider-patient interaction frameworks, and public relations and organizational theories. The final part of the volume centers on theories relevant to information processing and cognition, affective impact, behavior, message effects, and socio-psychology and sociology. Edited by two internationally-recognized experts with extensive editorial and scholarly experience, this first-of-its-kind volume: Provides original chapters written by a group of global scholars working in health communication theory Covers theories unique to interpersonal and organizational contexts, and to health campaigns and media issues Emphasizes the interdisciplinary and collaborative nature of health communication research Includes overviews of basic health communication theory and application Features commentary on future directions in health communication theory Health Communication Theory is an indispensable resource for advanced undergraduate and graduate students studying health communication, and for both new and established scholars looking to familiarize themselves with the area of study or seeking a new theoretical frameworks for their research and practice.
| Author | : Julie Apker |
| Publisher | : John Wiley & Sons |
| Total Pages | : 231 |
| Release | : 2013-11-15 |
| Genre | : Social Science |
| ISBN | : 0745680690 |
Communication in Health Organizations explores the communication processes, issues, and concepts that comprise the organization of health care, focusing on the interactions that influence the lives of patients, health professionals, and other members of health institutions. This book integrates scholarship from communication, medicine, nursing, public health, and allied health, to provide a comprehensive review of the research literature. The author explains the complexities and contingencies of communication in health settings using systems theory, an approach that enhances reader understanding of health organizing. The reader will gain greater familiarity with how health institutions function communicatively, and why the people who work in health professions interact as they do. The text provides multiple opportunities to analyze communication occurring in health organizations and to apply communication skills to personal experiences. This knowledge may improve communication between patients, employees, or consumers. Understanding and applying the concepts discussed in this book can enhance communication in health organizations, which ultimately benefits health care delivery. Communication in Health Organizations offers students, researchers, and health practitioners a unique multi-disciplinary perspective that invites stimulating reflection, discussion, and application of communication issues affecting today's health system.
| Author | : Jonathan Matusitz |
| Publisher | : SAGE Publications |
| Total Pages | : 521 |
| Release | : 2012-08-30 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1452289557 |
Based on the premise that terrorism is essentially a message, Terrorism and Communication: A Critical Introduction examines terrorism from a communication perspective—making it the first text to offer a complete picture of the role of communication in terrorist activity. Through the extensive examination of state-of-the-art research on terrorism as well as recent case studies and speech excerpts, communication and terrorism scholar Jonathan Matusitz explores the ways that terrorists communicate messages through actions and discourse. Using a multifaceted approach, he draws valuable insights from relevant disciplines, including mass communication, political communication, and visual communication, as he illustrates the key role that media outlets play in communicating terrorists′ objectives and examines the role of global communication channels in both spreading and combating terrorism. This is an essential introduction to understanding what terrorism is, how it functions primarily through communication, how we talk about it, and how we prevent it.
| Author | : Jonathan Matusitz |
| Publisher | : Routledge |
| Total Pages | : 231 |
| Release | : 2020-11-25 |
| Genre | : Political Science |
| ISBN | : 100022435X |
This book conceptually examines the role of communication in global jihad from multiple perspectives. The main premise is that communication is so vital to the global jihadist movement today that jihadists will use any communicative tool, tactic, or approach to impact or transform people and the public at large. The author explores how and why the benefits of communication are a huge boon to jihadist operations, with jihadists communicating their ideological programs to develop a strong base for undertaking terrorist violence. The use of various information and communication systems and platforms by jihadists exemplifies the most recent progress in the relationship between terrorism, media, and the new information environment. For jihadist organizations like ISIS and Al-Qaeda, recruiting new volunteers for the Caliphate who are willing to sacrifice their lives for the cause is a top priority. Based on various conceptual analyses, case studies, and theoretical applications, this book explores the communicative tools, tactics, and approaches used for this recruitment, including narratives, propaganda, mainstream media, social media, new information and communication technologies, the jihadisphere, visual imagery, media framing, globalization, financing networks, crime–jihad nexuses, group communication, radicalization, social movements, fatwas, martyrdom videos, pop-jihad, and jihadist nasheeds. This book will be of great interest to students and scholars of communication studies, political science, terrorism and international security, Islamic studies, and cultural studies.
| Author | : John A. Parnell |
| Publisher | : SAGE Publications |
| Total Pages | : 665 |
| Release | : 2013-01-15 |
| Genre | : Business & Economics |
| ISBN | : 1452292787 |
In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.
| Author | : Erdogan Koc |
| Publisher | : Routledge |
| Total Pages | : 361 |
| Release | : 2020-09-03 |
| Genre | : Business & Economics |
| ISBN | : 1000172066 |
Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, and marketing and consumer behaviour. Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students’ and practitioners’ learning and development. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading, and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality.
| Author | : Sandra Jovchelovitch |
| Publisher | : Routledge |
| Total Pages | : 237 |
| Release | : 2019-03-11 |
| Genre | : Psychology |
| ISBN | : 1351700618 |
In this classic edition of her groundbreaking text Knowledge in Context, Sandra Jovchelovitch revisits her influential work on the societal and cultural processes that shape the development of representational processes in humans. Through a novel analysis of processes of representation, and drawing on dialogues between psychology, sociology and anthropology, Jovchelovitch argues that representation, a social psychological construct relating Self, Other and Object-world, is at the basis of all knowledge. Exploring the dominant assumptions of western conceptions of knowledge and the quest for a unitary reason free from the ‘impurities’ of person, community and culture, Jovchelovitch recasts questions related to historical comparisons between the knowledge of adults and children, ‘civilised’ and ‘primitive’ peoples, scientists and lay communities and examines the ambivalence of classical theorists such as Piaget, Vygotsky, Freud, Durkheim and Lévy-Bruhl in addressing these issues. Featuring a new introductory chapter, the author evaluates the last decade of research since Knowledge in Context first appeared and reassesses the social psychology of the contemporary public sphere, exploring how challenges to the dialogicality of representations reconfigure both community and selfhood in this early 21st century. This book will make essential reading for all those wanting to follow debates on knowledge and representation at the cutting edge of social, cultural and developmental psychology, sociology, anthropology, development and cultural studies.
| Author | : J. Halverson |
| Publisher | : Springer |
| Total Pages | : 386 |
| Release | : 2011-01-31 |
| Genre | : Political Science |
| ISBN | : 0230117236 |
This volume introduces the concept of Islamist extremist 'master narratives' and offers a method for identifying and analyzing them. Drawing on rhetorical and narrative theories, the chapters examine thirteen master narratives and explain how extremists use them to solidify their base, recruit new members, and motivate actions.
