Jmr Journal Of Marketing Research
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JMR, Journal of Marketing Research
Author | : American Marketing Association |
Publisher | : |
Total Pages | : |
Release | : 1996 |
Genre | : Marketing research |
ISBN | : |
Review of Marketing Research
Author | : Naresh Malhotra |
Publisher | : Routledge |
Total Pages | : 418 |
Release | : 2017-09-25 |
Genre | : Business & Economics |
ISBN | : 1351550950 |
First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
Review of Marketing Research
Author | : Naresh K Malhotra |
Publisher | : Routledge |
Total Pages | : 345 |
Release | : 2017-07-05 |
Genre | : Business & Economics |
ISBN | : 1351551043 |
"The Review of Marketing Research" series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications in the field, which impose major constraint on article length, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, international developments, guidelines for implementation, and suggestions for future theory development and testing. "The RMR" series is edited by Naresh K. Malhotra along with a distinguished editorial review board. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.
Review of Marketing Research
Author | : Naresh Malhotra |
Publisher | : Routledge |
Total Pages | : 216 |
Release | : 2017-10-19 |
Genre | : Business & Economics |
ISBN | : 1351550934 |
First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
Review of Marketing Research
Author | : Naresh K. Malhotra |
Publisher | : Emerald Group Publishing |
Total Pages | : 215 |
Release | : 2009-12-01 |
Genre | : Business & Economics |
ISBN | : 085724728X |
Contains articles by the marketing field's researchers and scholars. This title presents a view of the marketing research methodologies.
International Journal of Research in Marketing
Author | : European Marketing Academy |
Publisher | : |
Total Pages | : 318 |
Release | : 1996 |
Genre | : Marketing management Research Periodicals |
ISBN | : |
Review of Marketing Research
Author | : Naresh Malhotra |
Publisher | : Routledge |
Total Pages | : 303 |
Release | : 2017-10-19 |
Genre | : Business & Economics |
ISBN | : 1351550896 |
First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.