Israeli public relations are notoriously lackluster. For years, the promotion of the Start-Up Nation and invention of the cherry tomato were used as tactics of advocating for and supporting Israel. In modern times, liberal Zionists play up Israel’s democratic values and Tel Aviv pride to defend it against “pinkwashing,” while conservative Zionists have justified Israel’s right to exist by pointing to the Holocaust and the Bible. None of these methods have succeeded in preventing or stopping the assault by far-left, woke ideology against Zionism, Jewish identity, or the aboriginal status of the Jews to their homeland: Israel. It’s time for a strategic shift in combating anti-Semitism and anti-Zionism. In this Zionist manifesto, journalist, Israel Defense Forces veteran, and scholar Dmitri Shufutinsky unpacks how Zionist advocacy has gotten to this precarious point and outlines a new method for discrediting the feeble ideology behind much of the rising anti-Semitism in supposedly enlightened spaces. Jew Jitsu: Turning Our Enemies’ Arguments Against Them will inform confounded pro-Israel advocates and donors on the current situation plaguing educational institutions; highlight the Neo-Marxist and Islamist ideology leading this campaign; and give Jewish students and their allies the tools they need to rid academia and progressive movements of this pseudo-historical and bigoted movement’s appeal.