Consumer Behavior

Consumer Behavior
Author: Delbert I. Hawkins
Publisher: McGraw-Hill/Irwin
Total Pages: 0
Release: 2003-03
Genre: Consumer Behavior
ISBN: 9780072865493

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

On the Short Waves, 1923-1945

On the Short Waves, 1923-1945
Author: Jerome S. Berg
Publisher: McFarland
Total Pages: 280
Release: 2007-03-28
Genre: Performing Arts
ISBN: 078643029X

As radio developed in the early 1920s, the focus for most people was the AM band and stations such as KDKA, the first broadcast station. There was, however, another broadcast method that was popular among many early enthusiasts--shortwave radio. As is true today, the transmission of news and entertainment programs over shortwave frequencies permitted reception over great distances. For many in America and beyond, shortwave was an exciting aspect of the new medium. Some still tune the shortwave bands to enjoy the programming. Others pursue broadcasts for the thrill of the hunt. This book fully covers shortwave broadcasting from its beginning through World War II. A technical history examining the medium's development and use tells the story of a listener community that spanned the globe. Included are overviews of the primary shortwave stations operating worldwide in the 1930s, along with clubs and competitions, publications and prizes. A rich collection of illustrations includes many QSLs, the cards that stations sent to acknowledge receipt of their transmissions and that are much prized by long-distance collectors.

Toward a Science Campus in Milan

Toward a Science Campus in Milan
Author: Pier Francesco Bortignon
Publisher: Springer
Total Pages: 313
Release: 2018-12-08
Genre: Science
ISBN: 3030016293

This book is a collection of multidisciplinary papers presented at the Department of Physics of Milan University's congress on 28 and 29 June 2017, which was also intended as a kick-off meeting for the design of a novel science campus at the Expo site in Milan. The congress presented a snapshot of the department's research to the academic community, the media, policymakers and authorities as well as the public at large, and also provided an opportunity to strengthen interdisciplinary collaborations between the members of the department and other communities. This book is a valuable resource for scientists looking for synergetic projects, policymakers wanting to grasp scientists' points of view and for prospective graduate students seeking expanding areas of research.

Retroactive

Retroactive
Author: Maureen Anderson
Publisher: Jacaranda
Total Pages:
Release: 2009-07-24
Genre:
ISBN: 9781742162089

Retroactive 1 Stage 4 World History, 3E eBookPLUS is provided FREE with the textbook, but is also available for purchase separately.

Dissemination of Cartographic Knowledge

Dissemination of Cartographic Knowledge
Author: Mirela Altić
Publisher: Springer
Total Pages: 392
Release: 2017-09-07
Genre: Science
ISBN: 3319615157

This book gathers 22 papers which were presented at the 6th International Symposium of the ICA Commission on the History of Cartography in Dubrovnik, Croatia on 13–15 October 2016. The overall conference theme was ‘The Dissemination of Cartographic Knowledge: Production – Trade – Consumption – Preservation’. The book presents original research by internationally respected authors in the field of historical cartography, offering a significant contribution to the development of this field of study, but also of geography, history and the GIS sciences. The primary target audience includes researchers, educators, postgraduate students, map librarians and archivists.

Internships, Employability and the Search for Decent Work Experience

Internships, Employability and the Search for Decent Work Experience
Author: Andrew Stewart
Publisher: Edward Elgar Publishing
Total Pages: 384
Release: 2021-06-25
Genre: Law
ISBN: 1800885040

This groundbreaking book examines the growing phenomenon of internships and the policy issues they raise, during a time when internships or traineeships have become an important way of transitioning from education into paid work.

Computer–Assisted Research in the Humanities

Computer–Assisted Research in the Humanities
Author: Joseph Raben
Publisher: Elsevier
Total Pages: 260
Release: 2014-05-18
Genre: Reference
ISBN: 1483148807

Computer-Assisted Research in the Humanities describes various computer-assisted research in the humanities and related social sciences. It is a compendium of data collected between November 1966 and May 1972 and published in Computer and the Humanities. The book begins with an analysis of language teaching texts including the DOVACK system, a program used for remedial reading instruction. It then discusses the objectives, types of computer used, and status of the Bibliographic On-line Display (BOLD), semiotic systems, augmented human intellect program, automatic indexing, and similar research. The remaining chapters present computer-assisted research on language and literature, philosophy, social sciences, and visual arts. Students who seek a single reference work for computer-assisted research in the humanities will find this book useful.