Issues In Operations Management And Marketing Interface Research
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Author | : Amiya K. Chakravarty |
Publisher | : Springer Science & Business Media |
Total Pages | : 1004 |
Release | : 2005-03-29 |
Genre | : Business & Economics |
ISBN | : 9780387243788 |
Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.
Author | : Rakesh K. Sarin |
Publisher | : Springer Science & Business Media |
Total Pages | : 490 |
Release | : 2012-12-06 |
Genre | : Business & Economics |
ISBN | : 1461531667 |
In the fall of 1992 a conference honoring Elwood S. Buffa was held at the Anderson Graduate School of Management of the University of California, Los Angeles. This book is a collection of the work presented at that conference. The scholars who gathered to honor El are the prominent researchers in the field of Operations Management. Their collective work published in this book represents the richness of the field and provides the reader with valuable insights into its important issues and problems. While any grouping of the articles by these distinguished scholars will be arbitrary, I have organized the book in four sections. In the first section the articles dealing with the strategic issues in Operations Management are compiled. The articles deal with continuous improvement, quality, services, supply chain management, and creating value through operations. The articles that explore the interface of Operations Management with other functional areas, e.g. engineering and marketing, are grouped in the second section. The third section of the book contains articles that attempt to model some important planning problems that arise in the management of production and operations. Some of the papers in this section provide state of the art reviews of selected topic areas. Finally, the fourth section contains articles that deal with future directions for Operations Management. The authors offer several insights into the future evolution of the field. The book begins with the keynote address given by El Buffa at the start of the conference on November 2, 1991.
Author | : Amiya K. Chakravarty |
Publisher | : Springer Science & Business Media |
Total Pages | : 333 |
Release | : 2006-03-03 |
Genre | : Business & Economics |
ISBN | : 0387250026 |
Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.
Author | : Martin K. Starr |
Publisher | : Taylor & Francis |
Total Pages | : 712 |
Release | : 2017-03-27 |
Genre | : Business & Economics |
ISBN | : 1317419243 |
This remarkable volume highlights the importance of Production and Operations Management (POM) as a field of study and research contributing to substantial business and social growth. The editors emphasize how POM works with a range of systems—agriculture, disaster management, e-commerce, healthcare, hospitality, military systems, not-for-profit, retail, sports, sustainability, telecommunications, and transport—and how it contributes to the growth of each. Martin K. Starr and Sushil K. Gupta gather an international team of experts to provide researchers and students with a panoramic vision of the field. Divided into eight parts, the book presents the history of POM, and establishes the foundation upon which POM has been built while also revisiting and revitalizing topics that have long been essential. It examines the significance of processes and projects to the fundamental growth of the POM field. Critical emerging themes and new research are examined with open minds and this is followed by opportunities to interface with other business functions. Finally, the next era is discussed in ways that combine practical skill with philosophy in its analysis of POM, including traditional and nontraditional applications, before concluding with the editors’ thoughts on the future of the discipline. Students of POM will find this a comprehensive, definitive resource on the state of the discipline and its future directions.
Author | : Serguei Netessine |
Publisher | : Springer Science & Business Media |
Total Pages | : 488 |
Release | : 2009-06-02 |
Genre | : Business & Economics |
ISBN | : 0387980261 |
This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.
Author | : Jing-Sheng J. Song |
Publisher | : Edward Elgar Publishing |
Total Pages | : 565 |
Release | : 2023-08-14 |
Genre | : Technology & Engineering |
ISBN | : 180037710X |
This comprehensive Handbook provides an overview of state-of-the-art research on quantitative models for inventory management. Despite over half a century’s progress, inventory management remains a challenge, as evidenced by the recent Covid-19 pandemic. With an expanse of world-renowned inventory scholars from major international research universities, this Handbook explores key areas including mathematical modelling, the interplay of inventory decisions and other business decisions and the unique challenges posed to multiple industries.
Author | : Susan Rose |
Publisher | : Routledge |
Total Pages | : 362 |
Release | : 2014-07-25 |
Genre | : Business & Economics |
ISBN | : 1317819136 |
For many post-graduate students undertaking a research project for the first time is a daunting prospect. Gaining the knowledge and skills needed to do research typically has to be done alongside carrying out the project itself. Students often have to conduct their research independently, perhaps with limited tutor contact. What is needed in such situations is a resource that supports the new researcher on every step of the research journey, from defining the project to communicating its findings. Management Research: Applying the Principles provides just such a resource. Structured around the key stages of a research project, it is designed to provide answers to the questions faced by new researchers but without neglecting the underlying principles of good research. Each chapter includes ‘next steps’ activities to help readers apply the content to their own live research project. The companion website provides extensive resources, including video tutorials, to support the development of practical research skills. The text reflects the richness and variety of current business and management research both in its presentation of methods and techniques and its choice of examples drawn from different subject disciplines, industries and organizations. Management Research: Applying the Principles combines diversity of coverage with a singularity of purpose: to help students complete their research project to a rigorous standard.
Author | : David Simchi-Levi |
Publisher | : Taylor & Francis |
Total Pages | : 840 |
Release | : 2004-05-31 |
Genre | : Business & Economics |
ISBN | : 9781402079528 |
The Handbook is a comprehensive research reference that is essential for anyone interested in conducting research in supply chain. Unique features include: -A focus on the intersection of quantitative supply chain analysis and E-Business, -Unlike other edited volumes in the supply chain area, this is a handbook rather than a collection of research papers. Each chapter was written by one or more leading researchers in the area. These authors were invited on the basis of their scholarly expertise and unique insights in a particular sub-area, -As much attention is given to looking back as to looking forward. Most chapters discuss at length future research needs and research directions from both theoretical and practical perspectives, -Most chapters describe in detail the quantitative models used for analysis and the theoretical underpinnings; many examples and case studies are provided to demonstrate how the models and the theoretical insights are relevant to real situations, -Coverage of most state-of-the-art business practices in supply chain management.
Author | : Luiz Moutinho |
Publisher | : Routledge |
Total Pages | : 506 |
Release | : 2014-01-10 |
Genre | : Business & Economics |
ISBN | : 1136242864 |
The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field
Author | : Volodymyr Babich |
Publisher | : |
Total Pages | : 218 |
Release | : 2021-06-16 |
Genre | : Technology & Engineering |
ISBN | : 9781680837964 |
This monograph, as entitled, defines and describes the research field at the interface of Finance, Operations, and Risk Management (iFORM), provides examples where operations and finance overlap in meaningful ways, outlines promising research directions, and reduces the entry cost for anyone who would like to explore this new and exciting research field. The intended audience for this article includes both PhD students in operations management (OM), finance, and economics, who are looking for dissertation topics, and experienced researchers looking for novel applications of their expertise. The following outlines the rest of this article. Chapter 2 compares perspectives of finance and operations on the same topic: the firm. This motivates the key questions in finance, which is presented in the finance primer in chapter 3 and key questions in OM, which is presented in the OM primer in chapter 4. Having discussed key ideas from these disciplines separately, chapter 5 examines how OM and finance intersect in meaningful ways and suggest several promising research directions. Chapter 6 presents a "dos and don'ts list for publishing and reviewing iFORM papers.