Nation Branding and Sports Diplomacy

Nation Branding and Sports Diplomacy
Author: Yoav Dubinsky
Publisher: Springer Nature
Total Pages: 291
Release: 2023-07-06
Genre: Political Science
ISBN: 3031325508

This book critically discusses the role of sports in nation branding and public diplomacy during the years 2020 and 2022, as the world was going through a global pandemic and health, economic, social, and political crises. The book argues that the use of sports for nation branding and public diplomacy goals is not new, but the changes the world went through required nations, places, communities, and individuals to modify and adapt the ways they use sports for country image purposes. After discussing global changes, the book outlines the theoretical frameworks of nation branding and public diplomacy, and discusses their manifestations through the evolution of the FIFA World Cup, the postponed Tokyo 2020 Olympic Games, the role of Title IX in American sports, the European Super League, the Oregon22 World Athletics Championships, the emergence of sport-tech diplomacy, and though the role of sports and the global order in an ever-changing world.

The Geopolitical Economy of Sport

The Geopolitical Economy of Sport
Author: Simon Chadwick
Publisher: Taylor & Francis
Total Pages: 229
Release: 2023-06-06
Genre: Sports & Recreation
ISBN: 1000882284

This is the first book to define and explore the geopolitical economy of sport – the intersection of power, politics, money, and state interests that both exploit and shape elite sport around the world. Russia’s invasion of Ukraine, the global response, and the consequent ramifications for sport have put the geopolitical economy of sport front and centre in both public debate and academic thinking. Similarly, the Winter Olympics in Beijing and the FIFA World Cup in Qatar illustrate the political, economic, and geographic imperatives that shape modern sport. This book brings together studies from around the world to describe this new geopolitical economy of sport, from the way in which countries use natural resource revenues, accusations of sport washing, and the deployment of sport for soft power purposes, to the way in which sport has become a focus for industrial development. This book looks at the geopolitical economy of sport across the globe, from the Gulf States’ interests in European soccer to Israel seeking to build a national competitive advantage by positioning itself as a global sports tech start-up hub, and the United States continuing to extend its economic and cultural influence through geopolitical sport activities in Africa, Latin America, and the Indian subcontinent. This book captures a pivotal moment in the history of sport and sport business. This is essential reading for any student, researcher, practitioner, or policymaker with an interest in sport business, the politics of sport, geopolitics, soft power, diplomacy, international relations, or international political economy.

Sports Diplomacy

Sports Diplomacy
Author: Stuart Murray
Publisher: Routledge
Total Pages: 332
Release: 2018-06-13
Genre: Political Science
ISBN: 1351126946

This book offers an accessible overview of the role sport plays in international relations and diplomacy. Sports diplomacy has previously been defined as an old but under-studied aspect of the estranged relations between peoples, nations and states. These days, it is better understood as the conscious, strategic and ongoing use of sport, sportspeople and sporting events by state and non-state actors to advance policy, trade, development, education, image, reputation, brand, and people-to-people links. In order to better understand the many occasions where sport and diplomacy overlap, this book presents four new, inter-disciplinary and theoretical categories of sports diplomacy: traditional, ‘new’, sport-as-diplomacy, and sports anti-diplomacy. These categories are further validated by a large number of case studies, ranging from the Ancient Olympiad to the recent appearance of esoteric, government sports diplomacy strategies, and beyond, to the activities of non-state sporting actors such as F.C. Barcelona, Colin Kaepernick and the digital world of e-sports. As a result, the landscape of sports diplomacy becomes clearer, as do the pitfalls and limitations of using sport as a diplomatic tool. This book will be of much interest to students of diplomacy, foreign policy, sports studies, and International Relations in general.

Israel's Public Diplomacy

Israel's Public Diplomacy
Author: Jonathan Cummings
Publisher: Rowman & Littlefield
Total Pages: 219
Release: 2016-07-27
Genre: History
ISBN: 144226599X

Hasbara (explaining), the Israeli variant of public diplomacy, is the subject of endless domestic debate. Israel in the 1960s and 1970s saw many changes in its political and military international stage. This was a period of unusually intensive attention to the problems of hasbara, beginning with the appointment of Yisrael Galili as minister with responsibility for government communications and ending with the dismantling of the Ministry of Information in 1974, less than a year after it had been created. Israel had only been able to “muddle through,” and, at the end, there was no greater sophistication in Israeli thinking and no stronger administrative structure in spite of many organizational changes. Accessible to anyone interested in the history of Israel as well as political history and diplomacy, the book serves as a case study of how entrenched political culture can limit policy options and casts light on the emergence of public diplomacy as a feature of foreign policy.

Olympism, Olympic Education and Learning Legacies

Olympism, Olympic Education and Learning Legacies
Author: Dikaia Chatziefstathiou
Publisher: Cambridge Scholars Publishing
Total Pages: 318
Release: 2014-06-26
Genre: Sports & Recreation
ISBN: 1443862312

This book is largely a collection of the papers presented at the symposium Olympism, Olympic Education and Learning Legacies, organised by the Comité Internationale Pierre de Coubertin (CIPC). It was held during the London 2012 Olympic and Paralympic Games at Canterbury Christ Church University in Kent, United Kingdom. The symposium drew together presenters and audience members from twenty-five nations on four continents to discuss current and future challenges of education and the Olympic Movement. While most books on the Olympics focus on economic issues or on aspects related to the management of the Games (such as legacies and impacts), this book remains faithful to Coubertin’s original vision about youth, sport and education. Olympism as a philosophical and educational idea is analysed in particular detail. Coubertin’s thoughts play a central role in many of the contributions of leading academics in the field, while historical perspectives unveil new insights. Young researchers are given a platform to publish their own accounts in interpreting the Olympics. The different insights of the book have something to offer to anyone with an interest in sport, education, and the Olympic Movement, either as a student, teacher, academic, athlete, coach or spectator.

Nation Branding

Nation Branding
Author: Keith Dinnie
Publisher: Routledge
Total Pages: 259
Release: 2015-08-27
Genre: Business & Economics
ISBN: 1317681940

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.

Brand New Justice

Brand New Justice
Author: Simon Anholt
Publisher: Routledge
Total Pages: 185
Release: 2006-08-11
Genre: Business & Economics
ISBN: 1136426078

Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.

21st Century Sports

21st Century Sports
Author: Sascha L. Schmidt
Publisher: Springer Nature
Total Pages: 303
Release: 2020-09-12
Genre: Business & Economics
ISBN: 3030508013

This book outlines the effects that technology-induced change will have on sport within the next five to ten years, and provides food for thought concerning what lies further ahead. Presented as a collection of essays, the authors are leading academics from renowned institutions such as Massachusetts Institute of Technology, Queensland University of Technology, and the University of Cambridge, and practitioners with extensive technological expertise. In their essays, the authors examine the impacts of emerging technologies like artificial intelligence, the Internet of Things, and robotics on sports and assess how they will change sport itself, consumer behavior, and existing business models. The book will help athletes, entrepreneurs, and innovators working in the sports industry to spot trendsetting technologies, gain deeper insights into how they will affect their activities, and identify the most effective responses to stay ahead of the competition both on and off the pitch.

Globalizing Sport

Globalizing Sport
Author: Barbara J. Keys
Publisher: Harvard University Press
Total Pages: 289
Release: 2013-09-09
Genre: History
ISBN: 0674726634

In this impressive book, Barbara Keys offers the first major study of the political and cultural ramifications of international sports competitions in the decades before World War II. Focusing on the United States, Nazi Germany, and the Soviet Union, she examines the transformation of events like the Olympic Games and the World Cup from relatively small-scale events to the expensive, political, globally popular extravaganzas familiar to us today.

Fortress Israel

Fortress Israel
Author: Patrick Tyler
Publisher: Macmillan + ORM
Total Pages: 554
Release: 2012-09-18
Genre: Political Science
ISBN: 1429944471

"Once in the military system, Israelis never fully exit," writes the prizewinning journalist Patrick Tyler in the prologue to Fortress Israel. "They carry the military identity for life, not just through service in the reserves until age forty-nine . . . but through lifelong expectations of loyalty and secrecy." The military is the country to a great extent, and peace will only come, Tyler argues, when Israel's military elite adopt it as the national strategy. Fortress Israel is an epic portrayal of Israel's martial culture—of Sparta presenting itself as Athens. From Israel's founding in 1948, we see a leadership class engaged in an intense ideological struggle over whether to become the "light unto nations," as envisioned by the early Zionists, or to embrace an ideology of state militarism with the objective of expanding borders and exploiting the weaknesses of the Arabs. In his first decade as prime minister, David Ben-Gurion conceived of a militarized society, dominated by a powerful defense establishment and capable of defeating the Arabs in serial warfare over many decades. Bound by self-reliance and a stern resolve never to forget the Holocaust, Israel's military elite has prevailed in war but has also at times overpowered Israel's democracy. Tyler takes us inside the military culture of Moshe Dayan, Yitzhak Rabin, Ariel Sharon, and Benjamin Netanyahu, introducing us to generals who make decisions that trump those of elected leaders and who disdain diplomacy as appeasement or surrender. Fortress Israel shows us how this martial culture envelops every family. Israeli youth go through three years of compulsory military service after high school, and acceptance into elite commando units or air force squadrons brings lasting prestige and a network for life. So ingrained is the martial outlook and identity, Tyler argues, that Israelis are missing opportunities to make peace even when it is possible to do so. "The Zionist movement had survived the onslaught of world wars, the Holocaust, and clashes of ideology," writes Tyler, "but in the modern era of statehood, Israel seemed incapable of fielding a generation of leaders who could adapt to the times, who were dedicated to ending . . . [Israel's] isolation, or to changing the paradigm of military preeminence." Based on a vast array of sources, declassified documents, personal archives, and interviews across the spectrum of Israel's ruling class, FortressIsrael is a remarkable story of character, rivalry, conflict, and the competing impulses for war and for peace in the Middle East.