Introduction to Mass Communication
| Author | : J. Black |
| Publisher | : WCB/McGraw-Hill |
| Total Pages | : |
| Release | : 1992-01 |
| Genre | : |
| ISBN | : 9780697133915 |
Introduction To Mass Media
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Mass Communications and Media Studies
| Author | : Peyton Paxson |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 336 |
| Release | : 2018-05-17 |
| Genre | : Social Science |
| ISBN | : 1501329960 |
Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.
Media & Culture
| Author | : Richard Campbell |
| Publisher | : Bedford Books |
| Total Pages | : 613 |
| Release | : 2002 |
| Genre | : Mass media and culture |
| ISBN | : 9780312390709 |
Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.
Social Media and Society
| Author | : Regina Luttrell |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 281 |
| Release | : 2024-07-01 |
| Genre | : Social Science |
| ISBN | : 1538186004 |
Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.
Introduction To Mass Media
| Author | : M. H. Syed |
| Publisher | : |
| Total Pages | : 304 |
| Release | : 2006-01-01 |
| Genre | : Mass media |
| ISBN | : 9788126124213 |
Mass Media Has Traversed A Long Journey From Crude Forms To The Modern Advanced Age. This Book Is Devised As An Introductory Text To The Mass Media.Some Crucial Issues Are Highlighted In Pros And Cons. The Main Topics Included Herein Are- Introduction; Media S Status In Society; Institutional Management; Aims And Objectives; Concepts Of News; Origin Of News; Evolution Of News; News Formation; News Display; Editing The News; And Job Of Editor; Etc.Certainly, This Book Will Prove Of Utmost Use To Academics And Professionals In The Field.
The SAGE International Encyclopedia of Mass Media and Society
| Author | : Debra L. Merskin |
| Publisher | : SAGE Publications |
| Total Pages | : 2169 |
| Release | : 2019-11-12 |
| Genre | : Business & Economics |
| ISBN | : 1483375528 |
The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.
Mass Communication
| Author | : Ralph E. Hanson |
| Publisher | : SAGE Publications |
| Total Pages | : 1297 |
| Release | : 2016-10-20 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 150635856X |
Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Making Sense of Media
| Author | : George R. Rodman |
| Publisher | : Addison-Wesley Longman |
| Total Pages | : 568 |
| Release | : 2001 |
| Genre | : Language Arts & Disciplines |
| ISBN | : |
This dynamic new book on introductory mass communication uses a unique narrative approach to help readers understand a broad and constantly changing field while encouraging them to become critical consumers of media. Where did the media come from? Why do media industries do what they do? And why do some of these actions cause controversies? Making Sense of Media employs a three-part narrative framework in every chapter that examines history, industry, and controversies. Important topics such as new technology, globalization, diversity, convergence, and conglomeration are integrated throughout. For anyone interested in learning more about mass communication on an introductory level.
Mass Media Research
| Author | : Roger D. Wimmer |
| Publisher | : Wadsworth Publishing Company |
| Total Pages | : 468 |
| Release | : 2006 |
| Genre | : Social Science |
| ISBN | : 9780534647186 |
MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
