Internet Marketing Tips For Busy Executives
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| Author | : Peter Alexander |
| Publisher | : iUniverse |
| Total Pages | : 118 |
| Release | : 2000-08 |
| Genre | : Business & Economics |
| ISBN | : 0595100198 |
Book Description: A minority of the businesses in the United States has an Internet presence, and fewer than half of these companies are seeing a significant return on their Internet Marketing efforts. Why? Because these businesses don’t know how to market their sites effectively to their target audience. They either take the “If you build it, they will come” approach or they expect their Web site developers to do the marketing for them. Unfortunately, most developers are graphic artists, not marketing specialists. The tips included in this book are intended to give those with minimal knowledge of Internet Marketing techniques a simple way to develop an active, effective Web site. Anyone from a small business owner to a senior marketing executive within a large, global organization can use this book to quickly and easily make their company Web site better.
| Author | : Robert W. Palmatier |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 414 |
| Release | : 2020-12-31 |
| Genre | : Business & Economics |
| ISBN | : 1350305286 |
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design
| Author | : Anaita Sarkar |
| Publisher | : |
| Total Pages | : |
| Release | : 2021-01-10 |
| Genre | : |
| ISBN | : 9780648984900 |
An actionable digital marketing playbook to help grow e-commerce businesses in Australia
| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
| Author | : Donald Emerick |
| Publisher | : Prentice Hall Professional |
| Total Pages | : 710 |
| Release | : 2000 |
| Genre | : Business & Economics |
| ISBN | : 0130163961 |
Annotation This series of innovative, interactive workbooks is an entire Webmaster curriculum! Each workbook comes with a free, interactive training Web site featuring sample code, projects, examples, and more.
| Author | : Chuck Hemann |
| Publisher | : Que Publishing |
| Total Pages | : 383 |
| Release | : 2013-04-10 |
| Genre | : Business & Economics |
| ISBN | : 0133150925 |
Distill 100%–Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing! • Prioritize—because you can’t measure, listen to, and analyze everything • Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors • Measure real social media ROI: sales, leads, and customer satisfaction • Track the performance of all paid, earned, and owned social media channels • Leverage “listening data” way beyond PR and marketing: for strategic planning, product development, and HR • Start optimizing web and social content in real time • Implement advanced tools, processes, and algorithms for accurately measuring influence • Integrate paid and social data to drive more value from both • Make the most of surveys, focus groups, and offline research synergies • Focus new marketing and social media investments where they’ll deliver the most value Foreword by Scott Monty Global Head of Social Media, Ford Motor Company
| Author | : |
| Publisher | : |
| Total Pages | : 100 |
| Release | : 1998-07 |
| Genre | : |
| ISBN | : |
The magazine that helps career moms balance their personal and professional lives.
| Author | : Alain Jolibert |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 464 |
| Release | : 2017-09-16 |
| Genre | : Business & Economics |
| ISBN | : 0230363679 |
Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four main processes: strategic positioning, market intelligence, value creation and value generation. Adopting a global approach, the book focuses on value creation and introduces students to the tools of the marketing mix in a process oriented manner. New to this edition: - New coverage of technology applications and developments and B2B marketing - Consistent focus on value creation throughout - More examples to illustrate theory - Enhanced pedagogy including long case studies and exercises in every chapter With its unique approach and international coverage, this book is essential reading for advanced undergraduate and postgraduate students of Marketing Management and will also appeal to MBA and other post-experience students.
| Author | : Anne Hart |
| Publisher | : iUniverse |
| Total Pages | : 238 |
| Release | : 2005-10-07 |
| Genre | : Self-Help |
| ISBN | : 153200043X |
Here's how to start your personal service business. Develop an icon, logo, and motto for your coaching clients. As a job or career coach, an executive coach, or a life coach, you will be presenting and classifying your client's competencies, writing resumes, cover letters, and creating a wide variety of business correspondence including sales letters, news releases, and direct mail copy. You will be planning events for your clients and their prospective employers. You'll need to really work a room to find clients as well as niches or jobs for clients when networking at professional associations and trade shows. Most frequently, you'll be asked to write, evaluate, and repackage resumes, cover letters, and other summaries of qualifications of your clients. A resume is a summary of qualifications. A career coach helps clients find success by taking step-by-step detailed, concrete strategies that solve specific problems, get results, and reach a defined goal. A resume writing business online can be combined with a career coaching enterprise. The steps are outlined here for you to follow in chronological order to open and operate a resume-writing service business and also a career coaching enterprise, online from your home, mobile location, or office. You can telecommute online and still help people find direction by offering information, training, or consulting services. Here's how to open an online business at home presenting and packaging your clients' competencies. Make your living writing resumes, business letters, and being a job coach. Help clients obtain appoints for interviews that may eventually lead to finding work. Write and repackage resumes and all types of business correspondence-from cover letters and follow-ups to direct mail or trade show sales letters.
| Author | : |
| Publisher | : Rezgo |
| Total Pages | : 79 |
| Release | : |
| Genre | : |
| ISBN | : 0978465105 |
