International Marketing And Purchasing
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International Marketing and Purchasing
Author | : Malcolm T Cunninghamd |
Publisher | : Springer |
Total Pages | : 146 |
Release | : 1981-04-02 |
Genre | : Business & Economics |
ISBN | : 1349054755 |
International Marketing
Author | : Sak Onkvisit |
Publisher | : Routledge |
Total Pages | : 1076 |
Release | : 2009-05-07 |
Genre | : Business & Economics |
ISBN | : 1135275467 |
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way. The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand the complexities of marketing on a global scale. Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than solely an anecdotal or descriptive one.
International Marketing and Purchasing
Author | : |
Publisher | : JAI Press Incorporated |
Total Pages | : 356 |
Release | : 2000-01-21 |
Genre | : Business & Economics |
ISBN | : 9780762303182 |
Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This book presents an overview of marketing as a discipline and provides writing on the developments. It is used as supplementary text in courses as Business-to-Business Marketing.
The Industrial Marketing and Purchasing Group and International Marketing
Author | : |
Publisher | : |
Total Pages | : 100 |
Release | : 2004 |
Genre | : Export marketing |
ISBN | : 9780861769551 |
This paper uses an empirical study of the collaborative business relationships between Opel Portugal as a subsidiary the American automotive manufacturer General Motors and its Portuguese-based direct suppliers (PBDS) as a means of exploring the contributions of the three research traditions of supply chain management, multinational theory and, crucially, the role of the IMP approach. Within this research, the supply chain management concept of partnering is used to provide a bridge between the dyadic and network perspectives. Also, due to its potential in describing complex business networks.
International Marketing
Author | : Klaus Backhaus |
Publisher | : Bloomsbury Publishing |
Total Pages | : 480 |
Release | : 2017-03-24 |
Genre | : Business & Economics |
ISBN | : 0230214460 |
International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focuses upon international marketing primarily as the coordination of a company's different national marketing programmes. How can for example an exchange of marketing knowledge across borders add value to a company's position in other markets? What impact does the exchange of goods and information across borders by customers have? What effect can 'going international' have on an international cost position? How can lead markets act as a guide to future developments in other countries? International Marketing takes a comprehensive look at all the underlying concepts, using a wealth of truly European examples and substantial case studies.
A Short Course in International Marketing
Author | : Jeffrey E. Curry |
Publisher | : World Trade Press |
Total Pages | : 196 |
Release | : 1999 |
Genre | : Business & Economics |
ISBN | : 9781885073525 |
Short Course books are written from an international perspective for an international audience.
Research in International Marketing
Author | : Peter W. Turnbull |
Publisher | : Routledge |
Total Pages | : 394 |
Release | : 2013 |
Genre | : Business & Economics |
ISBN | : 041565811X |
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process.