Data Mining

Data Mining
Author: John Wang
Publisher: IGI Global
Total Pages: 484
Release: 2003-01-01
Genre: Computers
ISBN: 1591400953

Data Mining: Opportunities and Challenges presents an overview of the state of the art approaches in this new and multidisciplinary field of data mining. The primary objective of this book is to explore the myriad issues regarding data mining, specifically focusing on those areas that explore new methodologies or examine case studies. This book contains numerous chapters written by an international team of forty-four experts representing leading scientists and talented young scholars from seven different countries.

Behavioral Consequences of Dynamic Pricing

Behavioral Consequences of Dynamic Pricing
Author: David Prakash
Publisher: BoD – Books on Demand
Total Pages: 155
Release: 2022-08-19
Genre: Business & Economics
ISBN: 3756863514

Digital technologies are driving the application of dynamic pricing. Today, this pricing strategy is used not only for perishable products such as flights or hotel rooms, but for almost any product or service category. With dynamic pricing, retailers frequently adjust their prices over time to respond to factors such as demand, their supply and that of competitors, or the time of sale. Additionally, dynamic pricing allows retailers to take advantage of a large share of consumers' willingness to pay while avoiding losses from unsold products. Ultimately, this can lead to an increase in revenue and profit. However, the application of dynamic pricing comes with great challenges. In addition to the technological implementation, companies have to take into account that dynamic pricing can cause complex and unintended behavioral consequences on the consumer side. The key objective of this dissertation is to provide a deeper understanding of the impact of dynamic pricing on consumer behavior. To this end, this dissertation presents insights from four perspectives. First, how reference prices as a critical component in purchase decisions are operationalized. Second, how customers search for products priced dynamically, differentiated by business and private customers, as well as by different devices used for the search. Third, whether and how dynamic pricing influences the impact of internal reference prices on purchase decisions. Finally, this dissertation demonstrates that consumers perceive price changes as personalized in different purchase contexts, leading to reduced perceptions of fairness and undesirable behavioral consequences.

Doing Business on the Internet

Doing Business on the Internet
Author: Fay Sudweeks
Publisher: Springer Science & Business Media
Total Pages: 288
Release: 2012-12-06
Genre: Computers
ISBN: 1447105613

An objective look at what Internet commerce can offer both the consumer and the provider. It covers three main areas of concern to business today: how to join the Internet revolution, how to manage it, and how to benefit from it. The book is primarily of interest as background reading for researchers and advanced level students in the following areas: electronic commerce, business studies, computer-mediated communication, management of information systems, project management, and organisational change. However, it will also be of interest to corporate managers involved in developing their companies'Internet-based strategies, and to anyone interested in how to buy or sell on the Net.

Global Information Systems and Technology

Global Information Systems and Technology
Author: P. Candace Deans
Publisher: IGI Global
Total Pages: 600
Release: 1993-12-31
Genre: Business & Economics
ISBN: 9781878289216

Many of the technological and managerial challenges of operating in the international environment are being addressed through global IT applications at the functional level of the organization. Global Information Systems and Technology: Focus on the Organization and Its Functional Areas provides a forum for identifying the specific impacts of IT in each of these areas and for understanding how the various challenges and solutions in the functional areas are being integrated via information technology. With a total of 27 chapters, this book examines several functional areas -- marketing, financial services, accounting, manufacturing and logistics, research and development, human resources -- all within the context of today's international business enterprise.

Information Systems

Information Systems
Author: Priya Seetharaman
Publisher: Taylor & Francis
Total Pages: 307
Release: 2019-04-05
Genre: Social Science
ISBN: 0429514956

This book captures a range of important developments that have occurred in Information Systems over the last forty years, with a particular focus on India and the developing world. Over this time, Information and Communications Technology (ICT) and Information Systems (IS) have come to play a critical role in supporting, complementing and automating managerial decisions, shaping and transforming industries, and contributing to deep societal and economic change. This volume examines a range of topics for those interested in the adoption and use of these technologies across varied situations. It combines empirical studies on the application and impact of IS with commentaries, debates and insights on the transformative role that IT and the IT industry have played, and continue to play, within India as well as globally. The book draws attention to issues and challenges that organizations grapple with in tech-enabled environments, and provides insights on the role of automation and computational techniques. It explores the global impact of the technology revolution on economic growth and development, electronic globalization, and the wider opportunities and challenges of a hi-tech world. The chapters cover various themes such as e-government in India, internet-based distribution systems, internet banking, and use of collaborative IT tools and functions to support virtual teams in the software industry and the business process outsourcing industry. Other chapters focus on methodological advances, such as systems thinking which finds applications in organizational decision-making, and the use of fuzzy logic. This volume will interest professionals and scholars of information technology and information systems, computer studies, IT systems, economics, and business and management studies.