International Consumer Behavior in the 21st Century

International Consumer Behavior in the 21st Century
Author: A. Coskun Samli
Publisher: Springer Science & Business Media
Total Pages: 184
Release: 2012-11-28
Genre: Business & Economics
ISBN: 1461451256

Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.

Understanding Consumer Behavior and Consumption Experience

Understanding Consumer Behavior and Consumption Experience
Author: Rajagopal
Publisher: IGI Global
Total Pages: 319
Release: 2015-01-31
Genre: Business & Economics
ISBN: 1466675195

Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher

International Consumer Behavior in the 21st Century

International Consumer Behavior in the 21st Century
Author: A. Coskun Samli
Publisher: Springer
Total Pages: 192
Release: 2016-05-01
Genre:
ISBN: 9781493945825

This book shows marketers what it is to communicate with the target market: using social media, communicating directly with culture-driven consumers and mastering people-to-people communication with both privileged and non-privileged consumers.

Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior

Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior
Author: Chkoniya, Valentina
Publisher: IGI Global
Total Pages: 546
Release: 2020-04-03
Genre: Business & Economics
ISBN: 1799831175

Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.

Emotion and Reason in Consumer Behavior

Emotion and Reason in Consumer Behavior
Author: Arjun Chaudhuri
Publisher: Routledge
Total Pages: 182
Release: 2006-08-14
Genre: Business & Economics
ISBN: 1136406905

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

Leveraging Consumer Behavior and Psychology in the Digital Economy

Leveraging Consumer Behavior and Psychology in the Digital Economy
Author: Suki, Norazah Mohd
Publisher: IGI Global
Total Pages: 299
Release: 2020-06-26
Genre: Business & Economics
ISBN: 1799830438

With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy.

Consumer Behavior in Tourism and Hospitality Research

Consumer Behavior in Tourism and Hospitality Research
Author: Arch G. Woodside
Publisher: Emerald Group Publishing
Total Pages: 197
Release: 2017-08-09
Genre: Business & Economics
ISBN: 1787430073

The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consumers’ self-descriptions of personal markers of their trip configurations.

Essentials of Consumer Behavior

Essentials of Consumer Behavior
Author: Debra L. Stephens
Publisher: Taylor & Francis
Total Pages: 233
Release: 2016-10-26
Genre: Business & Economics
ISBN: 1317648854

Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.

Perspectives on Consumer Behaviour

Perspectives on Consumer Behaviour
Author: Włodzimierz Sroka
Publisher: Springer Nature
Total Pages: 344
Release: 2020-06-26
Genre: Business & Economics
ISBN: 3030473805

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.

Handbook of Research on Strategic Fit and Design in Business Ecosystems

Handbook of Research on Strategic Fit and Design in Business Ecosystems
Author: Hacioglu, Umit
Publisher: IGI Global
Total Pages: 804
Release: 2019-08-30
Genre: Business & Economics
ISBN: 1799811271

With advancing information technology, businesses must adapt to more efficient structures that utilize the latest in robotics and machine learning capabilities in order to create optimal human-robot cooperation. However, there are vital rising concerns regarding the possible consequences of deploying artificial intelligence, sophisticated robotic technologies, automated vehicles, self-managing supply modes, and blockchain economies on business performance and culture, including how to sustain a supportive business culture and to what extent a strategic fit between human-robot collaboration in a business ecosystem can be created. The Handbook of Research on Strategic Fit and Design in Business Ecosystems is a collection of innovative research that builds a futuristic view of evolving business ecosystems and a deeper understanding of business transformation processes in the new digital business era. Featuring research on topics such as cultural hybridization, Industry 4.0, and cybersecurity, this book is ideally designed for entrepreneurs, executives, managers, corporate strategists, economists, IT specialists, IT consultants, engineers, students, researchers, and academicians seeking to improve their understanding of future competitive business practices with the adoption of robotic and information technologies.