International and Comparative Management and Marketing Systems
Author | : University of New Mexico. Technology Application Center |
Publisher | : |
Total Pages | : 204 |
Release | : 1975 |
Genre | : Marketing research |
ISBN | : |
Download International And Comparative Management And Marketing Systems full books in PDF, epub, and Kindle. Read online free International And Comparative Management And Marketing Systems ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : University of New Mexico. Technology Application Center |
Publisher | : |
Total Pages | : 204 |
Release | : 1975 |
Genre | : Marketing research |
ISBN | : |
Author | : Erdener Kaynak |
Publisher | : Greenwood |
Total Pages | : 344 |
Release | : 1984 |
Genre | : Business & Economics |
ISBN | : |
Author | : Leo McCann |
Publisher | : SAGE |
Total Pages | : 401 |
Release | : 2013-11-14 |
Genre | : Business & Economics |
ISBN | : 1446296407 |
′Erudite and accessible, McCann demonstrates how the national gets reconfigured around the global without losing some of its unique features. Far from being a one-size-fits-all Anglo-American template, neoliberalism comes in many different hues and variations. This is by far the best textbook in the field and is destined to become a classic for years to come.′ Manfred B. Steger, Professor of Political Science at the University of Hawai′i-Manoa, Honolulu, Hawai’i, USA ′A sweeping examination of systems of capitalism in theory and in the world’s major industrial economies leads Leo McCann to challenge the conventional wisdom on globalization. Historical analysis of the evolution of business systems and detailed examination of present practice demonstrate persuasively that, despite facing common challenges, distinctive national differences remain salient. A must read for anyone who needs to understand how business systems operate in an increasingly interdependent world economy.′ - Dr Eileen Appelbaum, Senior Economist, Center for Economic and Policy Research, Washington, DC, USA Globalization has profound effects on national economies even as distinct national ‘models’ of capitalism remain. International and Comparative Business accessibly tracks the historical and socio-political contexts of the world’s major countries on a chapter-by-chapter basis to the present day. The book provides a comprehensive, critical, yet concise introduction to each of the economies’ key features, including macro overviews as well as organizational and workplace-level analysis. Each chapter features learning objectives, in-depth interpretation and critique of key literature, and annotated further reading to allow readers to rigorously navigate their way through the wealth of material available for each country. This text is essential reading for students and researchers in the areas of international business and cross-cultural management, comparative political economy, and history. Leo McCann is Senior Lecturer in International and Comparative Management at Manchester Business School, University of Manchester, UK
Author | : Arndt Sorge |
Publisher | : Routledge |
Total Pages | : 704 |
Release | : 2015-05-08 |
Genre | : Business & Economics |
ISBN | : 1317756258 |
The use of comparisons to explain, analyze and understand social and economic phenomena is recognized as a valuable social science tool. This textbook deals with the differences in management and organization between nations and their effects on multinational enterprises. In comparing management practice across the world, the authors cover themes such as national cultures, diversity and globalization. Students are guided through the key business disciplines, providing a broad introduction to the field and including truly global coverage. With student and instructor friendly resources such as chapter summaries, mini-case scenarios, larger case studies and power-point slides, this book is core reading for students of international business and international management.
Author | : S. Benjamin Prasad |
Publisher | : JAI Press(NY) |
Total Pages | : 264 |
Release | : 1993 |
Genre | : Business & Economics |
ISBN | : 9781559386180 |
Author | : David Carson |
Publisher | : |
Total Pages | : 560 |
Release | : 1967 |
Genre | : Marketing |
ISBN | : |
Examination of the comparative systems research method in respect of international marketing - includes sections on (1) the background and goals, (2) the marketing environment (incl. Geographical aspects, sociological aspects, economic implications, cultural factors, etc.), (3) marketing institutions (incl. Wholesale trade and retail trade organisations, financing and publicity institutions, etc.), and (4) marketing methodology. Bibliography pp. 521 to 526.
Author | : Ralph B. Edfelt |
Publisher | : SAGE |
Total Pages | : 721 |
Release | : 2009-02-10 |
Genre | : Business & Economics |
ISBN | : 1412944708 |
Taking an integrative, interdisciplinary approach to the coverage of managerial issues, functions, practices and problems, the text provides a view of international management beyond intercultural issues.
Author | : Montrose S. Sommers |
Publisher | : |
Total Pages | : 504 |
Release | : 1968 |
Genre | : Comparative economics |
ISBN | : |