Intercultural Public Relations
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Author | : Lan Ni |
Publisher | : Routledge |
Total Pages | : 284 |
Release | : 2022-02-06 |
Genre | : Business & Economics |
ISBN | : 1317280865 |
This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice. Practical public relations contexts examined by the contributing chapter authors—both scholars and practitioners—include corporations, government, military, healthcare, education, and activism. The book covers real-world situations, including the training of practitioners to become more interculturally competent, identifying and understanding publics or stakeholders with different cultural backgrounds and identities, building and maintaining relationships with these publics/stakeholders, and managing conflicts with them. Offering practical guidance while examining both best practices and difficult challenges, this book is useful for public relations researchers, practitioners, and students as they explore how intercultural public relations contributes to organizational effectiveness and social change.
Author | : Michael G. Parkinson |
Publisher | : Allyn & Bacon |
Total Pages | : 0 |
Release | : 2006 |
Genre | : Communication interculturelle |
ISBN | : 9780205375202 |
This text provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars. International and Intercultural Public Relations: A Campaign Case Approach uses both the case method and an analysis of public relations campaigns to help students learn to apply concepts of planning, research, and international or intercultural communication to the field of public relations. It is appropriate for general public relations campaigns courses, as well as those specifically focused on intercultural or international public relations.
Author | : Krishnamurthy Sriramesh |
Publisher | : Routledge |
Total Pages | : 298 |
Release | : 2012 |
Genre | : Business & Economics |
ISBN | : 0415887275 |
Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on an increasingly important area. It is required reading for scholars, researchers, and students in public relations and business.
Author | : Bilge, Nurhayat |
Publisher | : IGI Global |
Total Pages | : 465 |
Release | : 2018-04-20 |
Genre | : Business & Economics |
ISBN | : 1522537856 |
Over one billion people access the internet worldwide, and new problems of language, security, and culture accompany this access. To foster productive and effective communication, it becomes imperative to understand people’s different linguistic and cultural backgrounds, as well as their value systems. Reconceptualizing New Media and Intercultural Communication in a Networked Society is a critical scholarly resource that addresses the need for understanding the complex connections between culture and new media. Featuring a broad range of topics such as social presence, crisis communication, and hyperpersonal communication model, this book is geared towards academicians, researchers, professionals, practitioners, and students seeking current research on the discipline of intercultural communication and new media.
Author | : Iheanacho, Ngozi |
Publisher | : M & J Grand Orbit Communications |
Total Pages | : 385 |
Release | : 2016-07-25 |
Genre | : Social Science |
ISBN | : 978541647X |
As there are different races and people in the world, so there are different cultures - meaning that cultural diversity is inevitable. Through human contact and association cultures meet. In such meetings every individual and culture projects itself as worthy, and should be held in high esteem. In today's world it is not encouraging to be ethnocentric - always taking action or in actions that crystallize and project a feeling of one's own culture or racial superiority. Such attitude obstructs meaningful interaction, human relations, tolerance and co-operation. Conversely, the skill and ability to tolerate and communicate effectively with people from diverse cultures is a social activity which begins from thought to behaviour, in both spoken and non-spoken versions. The book contains 19 essays, structured into five parts.
Author | : Ian Somerville |
Publisher | : Taylor & Francis |
Total Pages | : 282 |
Release | : 2016-08-12 |
Genre | : Business & Economics |
ISBN | : 1317507916 |
International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book explores perspectives from contexts that have tended to be marginalized or uncharted. Presenting research from a diverse range of societies still deeply divided along racial, ethnic, religious or linguistic lines, this collection engages with a variety of questions including how PR practice in these societies may contribute to our understanding of PR theory building. Importantly, it highlights the role of communication strategies for actors that still deploy political violence to achieve their goals, as well as those that use it in building peace, resolving conflict, and assisting in the development of civil society. Featuring a uniquely wide range of original empirical research, including studies from Israel/Palestine, Mozambique, Northern Ireland, former Yugoslavia, former Czechoslovakia, Spain, Malaysia and Turkey, this groundbreaking book will be of interest not only to scholars of public relations, but also political communication, international relations, and peace and conflict studies. With a Foreword by Krishnamurthy Sriramesh, Editor of The Global Public Relations Handbook
Author | : Mukuni, Joseph |
Publisher | : IGI Global |
Total Pages | : 299 |
Release | : 2021-05-28 |
Genre | : Language Arts & Disciplines |
ISBN | : 1799879496 |
Given the importance of cross-cultural competence, it is important that scholars from different parts of the world describe the conceptual frameworks underlying their cultures to provide people with knowledge helpful for understanding and navigating cultural barriers and promoting harmony and productivity in places of work. The literature is replete with reference points for understanding Eurocentric worldviews. Little has been written about non-Eurocentric worldviews with respect to the subject of socio-cultural harmony and interpersonal relations such as Ubuntu, Africa’s indigenous philosophy and its relevancy. This philosophy teaches the importance of maintaining good human relations and sensitivity to the wellbeing of other people both as individuals and collectively. In the teachings of this African conceptual framework, the wellbeing of others is more important than that of self. Another important distinguishing feature of Ubuntu is that it places great value on communalism as opposed to individualism. The tenets of Ubuntu include human-centeredness, teamwork, collaboration, cooperation, respect for diversity of opinion, and joint consideration of problems. These tenets can be applied for intercultural competence and communications. Understanding Ubuntu for Enhancing Intercultural Communications sheds some light on Ubuntu, Africa’s unique philosophy, and explores how the knowledge of Ubuntu can help minimize cross-cultural communication barriers. Within this context, the chapters work to make readers aware of the existence of an African worldview, specifically Ubuntu, and its possible contribution to interpersonal communication. This book also shares the lived experiences of being born and raised in sub-Saharan Africa where Ubuntu is a way of life. This book is essential for businesses seeking to expand internationally and managers overseeing diverse workforces as well as business executives, government officials, public relations officers, academicians, researchers, and students including those studying African studies, world religions, international business, international relations, management, communication, and more.
Author | : Kara Alaimo |
Publisher | : Routledge |
Total Pages | : 444 |
Release | : 2020-12-29 |
Genre | : Language Arts & Disciplines |
ISBN | : 0429583753 |
The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author’s own experience, the book explains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context, as well as expanded coverage of social media and the role of influencer engagement, and a brand-new chapter on global crisis communication. The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.
Author | : Nilanjana Bardhan |
Publisher | : Taylor & Francis |
Total Pages | : 0 |
Release | : 2011 |
Genre | : Cross-cultural studies |
ISBN | : 9780415872850 |
This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations.
Author | : Rona Tamiko Halualani |
Publisher | : Cognella Academic Publishing |
Total Pages | : |
Release | : 2021-10-17 |
Genre | : |
ISBN | : 9781793571489 |
Intercultural Communication: A Critical Perspective is grounded in a framework based on key dimensions of power in relation to intercultural communication. A macro-micro focus is applied throughout the book to theorize the ways in which larger structures of power intermingle and reconfigure private/one-on-one encounters and relations between different cultures, both domestically and internationally. The textbook introduces students to both the hidden and visible aspects of power that constitute intercultural communication encounters and relations. The book begins by introducing the concept of intercultural communication and demonstrating how ubiquitous it is in our everyday lives. Subsequent chapters address the ties between culture, power, and intercultural communication; how powerful ideologies develop from cultural views and ways of life; and the interplay of cultural representation and speaking for or about a cultural group. Students learn the ways in which individuals and structures of power shape identity, how different structures and groups remember and forget the past, and how racialization relates to intercultural communication. The final chapters explore power dynamics with regard to globalization, intercultural relationships and desire, and our roles in intercultural communication. The second edition features new and updated research studies and illustrative examples throughout. Every chapter has a new narrative opening, introducing new identity positionalities and characters located in different cultural contexts, and connecting to the ACT Framework for Intercultural Justice to highlight agency, resistance, and structural change.