Integrated Organisational Communication

Integrated Organisational Communication
Author: Rachel Barker
Publisher: Juta and Company Ltd
Total Pages: 460
Release: 2005-08
Genre: Business & Economics
ISBN: 9780702166648

This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.

Integrated Organisational Communication

Integrated Organisational Communication
Author: Rachel Barker
Publisher:
Total Pages: 496
Release: 2013
Genre: Communication in management
ISBN: 9780702189845

"Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication flourishes in organisations and is central to their activities and functions: as marketing communication, public relations, management communication, corporate communication, etc. ; in determining and implementing strategy, operations and processes ; in all interaction -- interpersonal, mediated, digital and social ; as the foundation of corporate culture. Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations' communication, and then delves into the detail. This book adopts a multidisciplinary approach to organisational communication, and while it takes cognisance of individual academic and professional disciplines, it avoids alignment with any one of these."--Back cover.

Organizational Communication

Organizational Communication
Author: Michael J. Papa
Publisher: SAGE Publications
Total Pages: 473
Release: 2007-11-20
Genre: Language Arts & Disciplines
ISBN: 1544349955

Communication in organizations has changed drastically since the release of the first edition of this bestselling textbook. This fully revised and updated edition delves into state-of-the-art studies, providing fresh insights into the challenges that organizations face today. Yet this foundational resource remains a cornerstone in the examination of classic research and theory in organization communication. Beginning with an extended analysis – from an organizational communication vantage point – of the Hurricane Katrina disaster, this groundbreaking edition weaves recent and memorable case materials with up-to-date research and theory, creating a meaningful and comprehensive view of organizational communication. The authors take the unique path of describing and evaluating communication in organizations by focusing on three major perspectives for understanding organizations: traditional, interpretive, and critical. Because these perspectives differ in the ways that they study communication and in the assumptions that they make about the nature of organizations, the authors are able to offer diverse insights into communication in organizations. These three perspectives are used to examine communication functions and structure, organizational culture, information technology; cultural control, diversity, and change; new forms of organizing such as lattices and heterarchies, group relations, leader-member relations, power, conflict, and strategic communication; and new millennium thinking about organizations. Packed with current case studies and commentary, Organizational Communication features an impressive range of contemporary global institutions such as General Motors, Triyo Industries of Japan, Enron, Wal-Mart, Ben & Jerry′s, The Carter Center′s Peace Programs, Canada′s public health programs, social change programs in rural India, and more. Important new topics in this edition include New Communication Structures Cultural Diversity and Empowerment Implications of Information Technology Affirmative Action and Supreme Court Cases Transformational Leadership New Millennium Trends Instructor′s Resource CD Available An easy-to-follow instructor′s manual on CD is available for qualified textbook adopters. This valuable instrument includes PowerPoint presentations, keyword definitions, discussion and exam questions, suggested activities, sample syllabi, recommended assignments, hyperlinks to complementary Internet video, and more.

Key Issues in Organizational Communication

Key Issues in Organizational Communication
Author: Owen Hargie
Publisher: Routledge
Total Pages: 319
Release: 2004-02-24
Genre: Business & Economics
ISBN: 1134508239

It is often said that the practice of management is in crisis, and that managers are now finding it harder than ever to develop strategies which withstand the shocks of the marketplace. This illuminating book cuts through these conflicting issues to show how organizational communication plays a vital role in confronting uncertainty. Arguing that many managers fail to adequately consider the communication consequences of the decision making process and its impact on organizational effectiveness, Hargie and Tourish present here numerous organizational communication insights, and show how they reveal a way through these dilemmas. Based on cutting-edge research findings and case studies, this book features contributions from the UK, USA, Canada, New Zealand and Norway, bringing multiple perspectives to this topical subject. The result is a comprehensive guide to organizational communication useful for managers, academics and students.

Integrated Business Communication

Integrated Business Communication
Author: Bonnye E. Stuart
Publisher: John Wiley & Sons
Total Pages: 449
Release: 2007-04-23
Genre: Business & Economics
ISBN: 0470027673

Integrated Business Communication applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach – Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace. Ultimately, the book should be seen as a practical guide to help students understand that communication is key to decision making and fundamental to success in a global marketplace. This book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case studies to demonstrate various concepts. Theory will be introduced when necessary to the understanding of the practical application of the various concepts. This co-authored book will be broad enough in scope and method to be used as a core text in business communication. Case studies will be an integral part of the material. The book focuses on the practical application of theory and concepts Presents case studies from many sectors to illustrate concepts The book will have an interdisciplinary approach utilizing examples from communications, mass communications, marketing, public relations, management, and intercultural and organizational communication being used in many countries throughout the world There will be a strong pedagogical structure within the text with a website providing additional materials for students and lecturers Contributions from Katherine Van Wormer, Theresa Thao Pham, Charles Lankester, Elizabeth Dougall, Jean Watin-Augouard, Kristi LeBlanc, Geof Cox

The Evolution of Integrated Marketing Communications

The Evolution of Integrated Marketing Communications
Author: Don Schultz
Publisher: Routledge
Total Pages: 179
Release: 2013-12-16
Genre: Business & Economics
ISBN: 1317979605

This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have been dramatic changes in how IMC was initially envisioned and how it has developed over time. This book identifies and discusses these changes, how they have occurred and what they mean going forward for all types of marketers around the world. Thus, IMC, and indeed integration of communications at all organisational levels is an essential in the 21st century organisations. This book was published as a special issue of the Journal of Marketing Communications.

The IABC Handbook of Organizational Communication

The IABC Handbook of Organizational Communication
Author: Tamara Gillis
Publisher: John Wiley & Sons
Total Pages: 484
Release: 2011-03-21
Genre: Business & Economics
ISBN: 1118016351

The IABC Handbook of Organizational Communication THIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole. Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits. The expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis. The book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail. Whether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization.

Integrated Marketing Communications

Integrated Marketing Communications
Author: David Pickton
Publisher: Financial Times/Prentice Hall
Total Pages: 761
Release: 2005
Genre: Business & Economics
ISBN: 9780273676454

Net/pickton to find additional valuable teaching and learning materials. David Pickton is Head of the Marketing Department at Leicester Business School, De Montfort University. Amanda Broderick is Senior Lecturer in Marketing and Head of Research in the Marketing Group at Aston Business School.