Integrated Marketing Communications In Risk And Crisis Contexts
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| Author | : Robert S. Littlefield |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 211 |
| Release | : 2021-03-09 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 179361878X |
Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics' responses are to be realized by the sender of the messages.
| Author | : Christina L. McDowell Marinchak |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 119 |
| Release | : 2023-06-05 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1498566839 |
In this book, Christina L. McDowell Marinchak and Sarah M. DeIuliis explore ways to unite corporate communication and integrated marketing communication (IMC ) by better understanding the human communication relationships people have with companies and brands in a technological age. Specifically, the authors analyze the historical development of corporate communication and IMC, the importance of rhetorically engaging audiences ethically, and the relationship between organizational culture and corporate communication and IMC practices. Drawing on a wide array of popular culture and industry examples, McDowell Marinchak and DeIuliis provide a practical approach and argument for bringing together corporate communication and IMC to better understand audience in business practices. In an age where the connection between consumption and identity are further compounded by communication technologies, this approach offers an ethical and pragmatic way to reach audiences beyond stakeholders. Scholars of communication, public relations, and business will find this book of particular interest.
| Author | : Timothy L. Sellnow |
| Publisher | : Walter de Gruyter GmbH & Co KG |
| Total Pages | : 469 |
| Release | : 2023-12-31 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3110752506 |
The world is wrought with risks that may harm people and cost lives. The news is riddled with reports of natural disasters (wildfires, floods, earthquakes, hurricanes), industrial disasters (chemical spills, water and air pollution), and health pandemics (e.g., SARS, H1NI, COVID19). Effective risk communication is critical to mitigating harms. The body of research in this handbook reveals the challenges of communicating such messages, affirms the need for dialogue, embraces the role of instruction in proactively communicating risk, acknowledges the function of competing risk messages, investigates the growing influence of new media, and constantly reconsiders the ethical imperative for communicating recommendations for enhanced safety.
| Author | : Kati E. Sudnick |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 203 |
| Release | : 2023-11-28 |
| Genre | : Business & Economics |
| ISBN | : 1666920797 |
Social media influencer marketing emerged in Web 2.0 as a new form of celebrity endorsement in which the Internet-famous create word-of-mouth marketing for brands and organizations on their personal social media pages, blurring the line between organic and sponsored content for their followers. This book explores social media influencer marketing through the lens of philosophy of communication with a praxis-centered approach. Kati E. Sudnick utilizes a multitude of theoretical touchstones—including Christopher Lasch’s narcissistic culture, Marshall McLuhan’s global village, Daniel Boorstin’s human pseudo-event, Jacques Ellul’s propaganda, and the interplay between charismatic leadership and parasocial relationships—in order to consider consequences surrounding Hannah Arendt’s social condition, which appears in hyper-form within social media influencer marketing as a major integrated marketing communication tool. Sudnick applies these concepts to three major case studies surrounding Audible, BetterHelp, and Fyre Festival, drawing implications and conclusions for this integrated marketing communication tactic in an era entrenched within the banality of the social. Ultimately, the author argues for a more aware and conscientious public when it comes to engaging with influencers online. Scholars of communication, philosophy, and media studies will find this book of particular interest.
| Author | : Jeanne M. Persuit |
| Publisher | : Lexington Books |
| Total Pages | : 199 |
| Release | : 2016-09-22 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1498540031 |
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.
| Author | : Audra Diers-Lawson |
| Publisher | : Routledge |
| Total Pages | : 314 |
| Release | : 2019-09-26 |
| Genre | : Business & Economics |
| ISBN | : 0429793871 |
Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence – just to name a few. For organizations, crises are pervasive, challenging, and catastrophic, as well as opportunities for organizations to thrive and emerge stronger. Despite the proliferation of research and books related to crisis communication, the voice that is often lost is that of the stakeholder. Yet, as both a public relations and management function, stakeholders are central to the success and failure of organizations responding to and managing crises in a cross-platform and global environment. This core textbook provides a comprehensive and research-driven introduction to crisis communication, critical factors influencing crisis response, and what we know about predicting stakeholder responses to crises. Incorporated into each chapter are global case studies, ethical challenges, and practitioner considerations. Online resources include an extensive set of multimedia materials ranging from podcast mini-lectures to in-class exercises, and simulation-based activities for skills development (https://audralawson.com/resources/crisis-communication-managing-stakeholder-relationships/). Demonstrating the connection between theory, decision-making, and strategy development in a crisis context, this is a vital text for advanced undergraduate and postgraduate students of Communications, Public Relations, Marketing, and Strategic Management.
| Author | : Robert DeMartino |
| Publisher | : DIANE Publishing |
| Total Pages | : 96 |
| Release | : 2009-02 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1437903487 |
A resource for public officials on the basic tenets of effective communications generally and on working with the news media specifically. Focuses on providing public officials with a brief orientation and perspective on the media and how they think and work, and on the public as the end-recipient of info.; concise presentations of techniques for responding to and cooperating with the media in conveying info. and delivering messages, before, during, and after a public health crisis; a practical guide to the tools of the trade of media relations and public communications; and strategies and tactics for addressing the probable opportunities and the possible challenges that are likely to arise as a consequence of such communication initiatives. Ill.
| Author | : Robert Littlefield |
| Publisher | : Lexington Books |
| Total Pages | : 161 |
| Release | : 2015-11-05 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1498517900 |
Risk and Crisis Communication addresses how the interaction between organizations and their stakeholders manifests during a risk or crisis situation.Littlefield and Sellnow contend that when best practices are considered, there are certain tensions to which an organization responds. These tensions are similar to those experienced among individuals when managing their relationships. As such, Littlefield and Sellnow apply an interpersonal theory, known as relational dialectics (RDT), to risk and crisis communication and examine the outcome from the vantage point of the officials and the public. Previous research has focused on top-down, sender-oriented communication to evaluate the effectiveness of particular strategies used by spokespeople to repair public image or relay an apology. In contrast, Littlefield and Sellnow’s approach relies on culture-centeredness and suggests how cultural elements may have influenced the kinds of tensions each organization faced. Risk and Crisis Communication exemplifies the use of RDT through seven case studies, each focusing on one of the tensions, making it of interest to both scholars and organizational leaders.
| Author | : Yan Jin |
| Publisher | : Routledge |
| Total Pages | : 454 |
| Release | : 2022-02-25 |
| Genre | : Business & Economics |
| ISBN | : 1000542963 |
The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings. A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response.
| Author | : Scott McCabe |
| Publisher | : Routledge |
| Total Pages | : 600 |
| Release | : 2014-01-03 |
| Genre | : Business & Economics |
| ISBN | : 1317936205 |
Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.
