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| Author | : Gary L. Lilien |
| Publisher | : DecisionPro |
| Total Pages | : 545 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : 1412022525 |
Accompanying CD-ROM contains ... "26 software programs, help files and tutorials."--Page 4 of cover.
| Author | : Kenneth E. Clow |
| Publisher | : Prentice Hall |
| Total Pages | : 548 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : |
This volume takes a broader approach than Advertising or Promotions surveys and gives readers anintegratedlearning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. The volume addresses integrated marketing communications, corporate image and brand management, consumer buyer behavior, business-to-business buyer behavior, promotions opportunity analysis, advertising management, advertising design, both theoretical and executional frameworks, IMC promotional tools and integration tools. For marketing professionals and ad agency account executives.
| Author | : Terence A. Shimp |
| Publisher | : |
| Total Pages | : 712 |
| Release | : 2000 |
| Genre | : Business & Economics |
| ISBN | : |
Alberta Authorized Resource 2003-2009.
| Author | : George Eugene Belch |
| Publisher | : |
| Total Pages | : 890 |
| Release | : 2004 |
| Genre | : Advertising |
| ISBN | : |
| Author | : Terence A. Shimp |
| Publisher | : South Western Educational Publishing |
| Total Pages | : 626 |
| Release | : 1997 |
| Genre | : Business & Economics |
| ISBN | : |
The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever.
| Author | : Montrose S. Sommers |
| Publisher | : |
| Total Pages | : 740 |
| Release | : 1998 |
| Genre | : Business & Economics |
| ISBN | : 9780075600671 |
| Author | : Annette Capel |
| Publisher | : Cambridge University Press |
| Total Pages | : 121 |
| Release | : 2012-01-19 |
| Genre | : Foreign Language Study |
| ISBN | : 0521179092 |
Third edition of the best-selling Cambridge English: First (FCE) course. The syllabus for this exam has changed and this book has now been replaced by 9781107628359 Objective First Fourth edition Teacher's Book with Teacher's Resources CD-ROM.
| Author | : Arthur James Wells |
| Publisher | : |
| Total Pages | : 1922 |
| Release | : 2009 |
| Genre | : Bibliography, National |
| ISBN | : |
| Author | : Belch, George E. (George Eugene) |
| Publisher | : McGraw-Hill Ryerson |
| Total Pages | : 600 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : 9780070939851 |
| Author | : Gary Armstrong |
| Publisher | : Prentice Hall |
| Total Pages | : 784 |
| Release | : 2003-03 |
| Genre | : Business & Economics |
| ISBN | : 9780130391278 |
Appropriate for students taking an introductory course in marketing at both the college and university levels. This text balances theory, applications, and pedagogy to provide an effective teaching and learning tool. The "Road to Marketing" aids help students learn, link, and apply important concepts.
