Instructor's Manual to Accompany Marketing Research : an Applied Approach
Author | : Thomas C. Kinnear |
Publisher | : |
Total Pages | : 200 |
Release | : 1987 |
Genre | : |
ISBN | : 9780070347519 |
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Author | : Thomas C. Kinnear |
Publisher | : |
Total Pages | : 200 |
Release | : 1987 |
Genre | : |
ISBN | : 9780070347519 |
Author | : Thomas C. Kinnear |
Publisher | : |
Total Pages | : 292 |
Release | : 1979 |
Genre | : Marketing research |
ISBN | : 9780070347427 |
Author | : Gordon Bitter Davis |
Publisher | : |
Total Pages | : 500 |
Release | : 1974 |
Genre | : Management information systems |
ISBN | : |
Author | : Courtland L. Bovée |
Publisher | : |
Total Pages | : 354 |
Release | : 1982 |
Genre | : Advertising |
ISBN | : |
Author | : Kasım Kiracı |
Publisher | : Springer Nature |
Total Pages | : 292 |
Release | : 2022-10-26 |
Genre | : Business & Economics |
ISBN | : 9811692769 |
This book delves into corporate governance, sustainability, and information systems related to the aviation sector. Due to globalization and rise in cross-border business, the aviation sector has become an essential means of transport. However, the industry has tremendous impact on social, economic, and natural environments and carries significant risks. The book explores such issues plaguing the aviation sector under three key areas: CSR and sustainability, information systems and risk management, and corporate governance and accountability in the airline industry. The book concludes with an analysis of the impact of COVID-19 crisis on the industry and ways to respond and recover from the effects of the pandemic.
Author | : Roger A. Kerin |
Publisher | : |
Total Pages | : 324 |
Release | : 1984 |
Genre | : Business & Economics |
ISBN | : |
Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
Author | : Library of Congress. Copyright Office |
Publisher | : Copyright Office, Library of Congress |
Total Pages | : 1862 |
Release | : 1975 |
Genre | : Copyright |
ISBN | : |
Author | : Edmund Jerome McCarthy |
Publisher | : |
Total Pages | : 538 |
Release | : 1982 |
Genre | : Marketing |
ISBN | : |
Author | : Betty Pritchett |
Publisher | : |
Total Pages | : 314 |
Release | : 1999 |
Genre | : Business & Economics |
ISBN | : 9780256221374 |
Author | : William J. Stanton |
Publisher | : |
Total Pages | : 170 |
Release | : 1984 |
Genre | : Marketing |
ISBN | : |