Global Marketing Management

Global Marketing Management
Author: John A. Quelch
Publisher: South-Western
Total Pages: 696
Release: 2006
Genre: Business & Economics
ISBN:

A collection of Harvard Business School cases by the editors accompanied by additional authors, emphasizing the marketing strategies of domestic marketers to international markets.

Instructor's Manual to Accompany Services Marketing Management

Instructor's Manual to Accompany Services Marketing Management
Author: Kasper
Publisher:
Total Pages: 0
Release: 1999-07-14
Genre:
ISBN: 9780471614289

Services marketing management is all about ensuring the production of the right services in the right place and time and the right price. Written by the president of EMAC this book provides an international perspective on the subject.

Instructor's Manual

Instructor's Manual
Author: Johansson
Publisher:
Total Pages: 276
Release: 1996-11
Genre: Business & Economics
ISBN: 9780256160529