Instructors Manual To Accompany Consumer Behavior Basic Findings And Management Implications
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Instructors Manual to Accompany Consumer Behavior Basic Findings and Management Implications
Author | : Gerald Zaltman |
Publisher | : |
Total Pages | : 243 |
Release | : 1979-06-01 |
Genre | : Consumers |
ISBN | : 9780471048626 |
Instructor's manual to accompany
Author | : Lynda M. Applegate |
Publisher | : |
Total Pages | : 358 |
Release | : 1999 |
Genre | : Information resources management |
ISBN | : 9780072902846 |
Instructor's Manual to Accompany Strategic Management
Author | : Arthur A. Thompson |
Publisher | : |
Total Pages | : 732 |
Release | : 1990 |
Genre | : Strategic planning |
ISBN | : 9780256080377 |
Consumer Behavior
Author | : Delbert I. Hawkins |
Publisher | : McGraw-Hill/Irwin |
Total Pages | : 0 |
Release | : 2003-03 |
Genre | : Consumer Behavior |
ISBN | : 9780072865493 |
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Instructor's Manual to Accompany Hospitality Marketing Management, Fourth Edition
Author | : Richard Reid |
Publisher | : |
Total Pages | : 146 |
Release | : 2005-03 |
Genre | : |
ISBN | : 9780471696094 |
Instructor's Manual to Accompany Cases in Marketing Management
Author | : Kenneth L. Bernhardt |
Publisher | : |
Total Pages | : 400 |
Release | : 1981 |
Genre | : Marketing |
ISBN | : |
Instructor's Manual to Accompany Marketing Concepts and Decision Making
Author | : Robin Peterson |
Publisher | : West Publishing Company |
Total Pages | : 448 |
Release | : 1987 |
Genre | : Business & Economics |
ISBN | : |