The Teacher’s Guide to Media Literacy

The Teacher’s Guide to Media Literacy
Author: Cyndy Scheibe
Publisher: Corwin Press
Total Pages: 265
Release: 2012
Genre: Education
ISBN: 1412997585

A Deeper Sense of Literacy is the first book to suggest that media literacy is both a content area and an approach to teaching that can be integrated into any subject area. It combines theory and practical application in a way that addresses the most important questions related to media literacy in education today: what is it, why is it important, how can you teach it across a wide range of curriculum areas and grade levels, and does it work? Rather than focusing on how to teach media literacy, Scheibe and Rogow focus on actually using media literacy to teach lessons across the content areas.

How English Works

How English Works
Author: Ann Raimes
Publisher: Cambridge University Press
Total Pages: 420
Release: 1998-07-13
Genre: Foreign Language Study
ISBN: 9780521657587

This book uses readings from newspapers, works of non-fiction, and college textbooks to illustrate the use of target structures. The Student's Book provides clear presentations of the basic principles of 27 important areas of English grammar, through a wide variety of exercises and tasks for writing and editing. It engages students with topics that range from artificial intelligence and laptop computers to the environment and economics. This important grammar text provides a real-world context that allows students to see how the English language really "works."

Becoming a Public Relations Writer Instructor's Manual

Becoming a Public Relations Writer Instructor's Manual
Author: Ronald D. Smith
Publisher: Routledge
Total Pages: 92
Release: 2013-10-18
Genre: Business & Economics
ISBN: 1135466343

Using no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this book guides students through various types of public relations writing. A focus on ethical and legal issues is woven throughout, with examples and exercises that deal with public relations as practiced by corporations, non-profit agencies, and other types of organizations large and small. In addition, the book addresses the most comprehensive list of public relations writing formats to be found anywhere--from old standbys like news releases to electronic mail and other opportunities in new technologies. Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this second edition is divided into four parts. Part I deals with principles of effective writing useful in all disciplines. Part II focuses on news as the bridge an organization can build to its various publics. Part III takes you through a variety of writing formats and environments that provide an internal or controlled approach. Part IV is the wrap up that pulls together the various writing styles presented in this book as part of an integrated communication package. Becoming a Public Relations Writer is a different kind of textbook for college and university students. It provides writing instruction for people preparing to enter the profession and guides students with models and step-by-step patterns designed to increase competence and build confidence in students on their way to becoming public relations writers.

Media & Culture

Media & Culture
Author: Richard Campbell
Publisher: Bedford Books
Total Pages: 613
Release: 2002
Genre: Mass media and culture
ISBN: 9780312390709

Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.

Teaching Media Literacy

Teaching Media Literacy
Author: Belinha S. De Abreu
Publisher: American Library Association
Total Pages: 325
Release: 2019-05-20
Genre: Language Arts & Disciplines
ISBN: 0838946127

Inside, readers will find a wealth of intelligently crafted, ready-to-use lesson plans and activities designed to help promote critical thinking skills for K-12 students, making this a perfect teaching resource for school and public librarians, educators, and literacy instructors.

Life: The Science of Biology: Volume III

Life: The Science of Biology: Volume III
Author: William K. Purves
Publisher: Macmillan
Total Pages: 486
Release: 2004
Genre: Medical
ISBN: 9780716758105

This is an authoritative introductory text that presents biological concepts through the research that revealed them. "Life" covers the full range of topics with an integrated experimental focus that flows naturally from the narrative.

The Media Student's Book

The Media Student's Book
Author: Gill Branston
Publisher: Routledge
Total Pages: 744
Release: 2010-05-28
Genre: Social Science
ISBN: 1136963790

The Media Student's Book is a comprehensive introduction for students of media studies. It covers all the key topics and provides a detailed, lively and accessible guide to concepts and debates. Now in its fifth edition, this bestselling textbook has been thoroughly revised, re-ordered and updated, with many very recent examples and expanded coverage of the most important issues currently facing media studies. It is structured in three main parts, addressing key concepts, debates, and research skills, methods and resources. Individual chapters include: approaching media texts narrative genres and other classifications representations globalisation ideologies and discourses the business of media new media in a new world? the future of television regulation now debating advertising, branding and celebrity news and its futures documentary and ‘reality’ debates from ‘audience’ to ‘users’ research: skills and methods. Each chapter includes a range of examples to work with, sometimes as short case studies. They are also supported by separate, longer case studies which include: Slumdog Millionaire online access for film and music CSI and detective fictions Let the Right One In and The Orphanage PBS, BBC and HBO images of migration The Age of Stupid and climate change politics. The authors are experienced in writing, researching and teaching across different levels of undergraduate study, with an awareness of the needs of students. The book is specially designed to be easy and stimulating to use, with: a Companion Website with popular chapters from previous editions, extra case studies and further resources for teaching and learning, at: www.mediastudentsbook.com margin terms, definitions, photos, references (and even jokes), allied to a comprehensive glossary follow-up activities in ‘Explore’ boxes suggestions for further reading and online research references and examples from a rich range of media and media forms, including advertising, cinema, games, the internet, magazines, newspapers, photography, radio, and television.