Instagram Influencer Marketing Guide
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| Author | : Chris J Brodie |
| Publisher | : |
| Total Pages | : 170 |
| Release | : 2020-02-27 |
| Genre | : |
| ISBN | : |
Is there a social media platform that is as important for branding as Instagram? The answer is a resounding NO. There is no social media platform that can promote a brand or livestyle as effectively as Instagram. Imagine your favourite brands pays you to promote their product or services, as well as being able work at your free time and also traveling the world. This Instagram marketing guide will help you achieve that, in this guide you will also learn: Apps that will improve your efficiency and save time What type of content to post to promote your brand How to research a niche that is right for you to promote How to monetize on Instagram Leveraging instagram ads Are ready to start your journey on Instagram? If yes don't wait, press add to cart now!
| Author | : Aron Levin |
| Publisher | : Apress |
| Total Pages | : 170 |
| Release | : 2019-11-30 |
| Genre | : Business & Economics |
| ISBN | : 1484255038 |
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.
| Author | : Jason Falls |
| Publisher | : Entrepreneur Press |
| Total Pages | : 163 |
| Release | : 2021-02-23 |
| Genre | : Business & Economics |
| ISBN | : 1613084471 |
Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.
| Author | : David J. Green |
| Publisher | : |
| Total Pages | : 242 |
| Release | : 2019-12-10 |
| Genre | : Business & Economics |
| ISBN | : 9781989726075 |
How is this book different from others? This guide acts like an in-depth course on Instagram Marketing whereas other shorter guides only touch on the subject. You will learn practical steps to growing your following in the most effective way possible.
| Author | : Gordon Glenister |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 305 |
| Release | : 2021-03-03 |
| Genre | : Business & Economics |
| ISBN | : 1789667267 |
SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.
| Author | : Jeff Fromm |
| Publisher | : AMACOM |
| Total Pages | : 247 |
| Release | : 2018-03-26 |
| Genre | : Business & Economics |
| ISBN | : 0814439284 |
With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!
| Author | : Jenny Melrose |
| Publisher | : |
| Total Pages | : 134 |
| Release | : 2020-03-11 |
| Genre | : |
| ISBN | : 9781087871790 |
Discover the problems you were born to solve and find actionable ways to live your purpose in this book. In Influencer Entrepreneurs, I reveal how to: Identify what makes you unique Use it to attract your ideal audience. Step into your greatness by being true to your heart. Create a mindset that helps your confidence and business grow. Take ownership of your actions and leave a ripple of kindness in your wake. Join thousands of women who are taking their passions and growing them into thriving businesses by reading this book right now.
| Author | : Kim Walsh Phillips |
| Publisher | : Entrepreneur Press |
| Total Pages | : 202 |
| Release | : 2023-06-13 |
| Genre | : Business & Economics |
| ISBN | : 1613084633 |
Are you ready to tap into Instagram’s booming network of 1.386 billion viable customers? Your customers are on Instagram right now waiting to buy from you. With this all-new updated Ultimate Guide to Instagram, Second Edition, social media marketing expert Kim Walsh Phillips highlights what’s new and innovative, and gives you the tools you need to get an immediate return on investment. From updated cross-platform branding and marketing advice, to all new practical blueprints for funneling followers, this guide unlocks the latest secrets successful entrepreneurs use to grow their following and drive sales directly from Instagram. Inside, readers will learn: To uncover who your right-fit customers are and how to find them easily on Instagram The secret new ways of going viral to grow your audience and multiply your sales. How to use the newest features of Instagram to drive more business quickly with a simple marketing funnel that works A new content creation formula to make creating content easy and effective. Copy-and-paste resources, and a simple roadmap gets you results fast and easy Brand-new up to date examples, marketing funnels and campaigns New features of Instagram featured; including stickers, stories, polls, and reels Whether you're new to the Instagram world or you're not sure how to get more out of your profile, this guide is the perfect tool for entrepreneurs ready to flood their business with sales. With this guide's easy-to-use strategies, easy-to-adapt blueprints, and other copy-and-paste resources, you'll unlock the power to become an Instagram Sales Machine!
| Author | : Sevil Yesiloglu |
| Publisher | : Routledge |
| Total Pages | : 316 |
| Release | : 2020-11-29 |
| Genre | : Business & Economics |
| ISBN | : 1000228266 |
This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.
| Author | : Divyam Agarwal |
| Publisher | : PARK |
| Total Pages | : 48 |
| Release | : 2022-10-11 |
| Genre | : Business & Economics |
| ISBN | : |
Influencer marketing involves brands uniting with online influencers to request products or services. Some influencer marketing collaborations are less palpable than that – brands simply work with influencers to ameliorate brand recognition. The important thing then's that the online collaborators are authentically influential. They've to impact the type of people with whom a brand wishes to establish a touchpoint. Influencer marketing is much further than chancing someone with an followership and offering them plutocrat or exposure to say good effects about you.
