Inside The Mind Of The Shopper
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| Author | : Herb Sorensen |
| Publisher | : FT Press |
| Total Pages | : 99998 |
| Release | : 2016-08-10 |
| Genre | : Business & Economics |
| ISBN | : 013430781X |
World-Renowned Shopper Scientist Dr. Herb Sorensen Reveals: How Today’s Shoppers Think, Behave, and Buy New Insights for Creating High-Profit Retail Experiences! In retail, there’s only one number one. It’s not Wal-Mart or Costco, or even Amazon: It’s the shopper. To create high-profit retail experiences, you need to know exactly how your shopper thinks, feels, and acts at the point of purchase. Dr. Herb Sorensen illuminates today’s consumer behavior in the context of radical technological and societal changes that are transforming retail. Building on these deep consumer insights, Sorensen introduces revolutionary new approaches to improving performance in self-service retail—whatever you sell, via bricks or clicks. You’ll discover today’s best ways to get the right items to the right customers when they want them… surpass the expectations of customers trained by online retail… own every consumer “moment of truth”! New coverage includes: Converging clicks and bricks into a super-high-efficiency retail engine Building the “webby store”: visually managing every display like a web page Bringing product and shopper together via optimized navigation and search Measuring and promoting shopper efficiency Motivating long-cycle purchases: cars, tech, appliances, apparel, and more Speeding today’s shoppers from “want” to “need”
| Author | : Herb Sorensen |
| Publisher | : Financial Times/Prentice Hall |
| Total Pages | : 0 |
| Release | : 2009-05-06 |
| Genre | : Consumer behavior |
| ISBN | : 9780134385907 |
What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper: The Science of Retailing, world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Sorensen analyzes consumer behavior-how shoppers make buying decisions as they move through supermarkets and other retail stores-and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper; make the most of all three "moments of truth"; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities.
| Author | : Herb Sorensen |
| Publisher | : |
| Total Pages | : 320 |
| Release | : 2016 |
| Genre | : Human-computer interaction |
| ISBN | : |
World-Renowned Shopper Scientist Dr. Herb Sorensen Reveals: How Today's Shoppers Think, Behave, and Buy New Insights for Creating High-Profit Retail Experiences! In retail, there's only one number one. It's not Wal-Mart or Costco, or even Amazon: It's the shopper. To create high-profit retail experiences, you need to know exactly how your shopper thinks, feels, and acts at the point of purchase. Dr. Herb Sorensen illuminates today's consumer behavior in the context of radical technological and societal changes that are transforming retail. Building on these deep consumer insights, Sorensen introduces revolutionary new approaches to improving performance in self-service retail-whatever you sell, via bricks or clicks. You'll discover today's best ways to get the right items to the right customers when they want them ... surpass the expectations of customers trained by online retail ... own every consumer "moment of truth"! New coverage includes: Converging clicks and bricks into a super-high-efficiency retail engine Building the "webby store": visually managing every display like a web page Bringing product and shopper together via optimized navigation and search Measuring and promoting shopper efficiency Motivating long-cycle purchases: cars, tech, appliances, apparel, and more Speeding today's shoppers from "want" to "need."
| Author | : Ph.D Sorensen |
| Publisher | : |
| Total Pages | : 256 |
| Release | : 2009 |
| Genre | : Human-computer interaction |
| ISBN | : |
What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper: The Science of Retailing, world-renowned retail consultant Dr. Herb Sorensen, Ph. D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Sorensen analyzes consumer behavior-how shoppers make buying decisions as they move through supermarkets and other retail stores-and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper; make the most of all three "moments of truth"; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities.
| Author | : Ahmed Shahin |
| Publisher | : Independently Published |
| Total Pages | : 0 |
| Release | : 2024-07-07 |
| Genre | : Business & Economics |
| ISBN | : |
In a world where consumers are more informed, connected, and discerning than ever before, understanding what drives their decisions is paramount. "Inside the Shopper's Mind" is not just a book about consumer behavior; it is a roadmap for navigating the complexities of today's marketplace with clarity and purpose. By illuminating the factors that influence consumer choices and offering practical strategies for engagement, this book empowers businesses to forge meaningful connections, foster loyalty, and thrive in an ever-evolving landscape.
| Author | : Phil Lempert |
| Publisher | : John Wiley & Sons |
| Total Pages | : 257 |
| Release | : 2002-10-15 |
| Genre | : Business & Economics |
| ISBN | : 0471263737 |
Take a Tour Through the Mind of a Shopper "What's my test of a book I've been asked to review? Pure selfishness. How intense are the underlinings? How many quotes can I add to my presentations? How often are the things I believe 'for sure' effectively challenged? Phil Lempert's Being the Shopper is off the charts on all three counts. And not-so-incidentally, though Phil is a 'supermarket guru,' this book will inform anyone who markets anything." --Tom Peters, coauthor, In Search of Excellence "Being the Shopper is gourmet reading . . . a delicious and healthy resource for the smart shopper and forward-thinking marketer. Set your taste buds for Lempert's cutting-edge insights and pragmatic advice on the one experience we all share!" --Chip Bell, author, Customer Love and Customers as Partners "Phil Lempert convinces me I'm something called a consumer. It seems I'm obtuse, savvy, sensual, and picky-- and that my dynamics and demographics are constantly changing. So if you want me to buy something, you ought to try and understand me. reading Being the Shopper seems (to me) a real good place to start." --Barry Gibbons, former Chairman/CEO of Burger King author and entrepreneur "Rarely do you come across a book that's as meaningful to students and 25-year marketers alike. Being the Shopper delivers to both audiences by enlightening the reader on how to approach critical issues if you want to succeed in today's incredibly demanding environment. It's easy to talk about listening to the voice of your customer, but Mr. Lempert provides a refreshing guide as to how you really can do it." --Brian Perkins, Worldwide Chairman, Consumer Pharmaceuticals and Nutritionals Group, Johnson & Johnson "Is there anything more American than choice? We expect it, we demand it, we revel in it. Phil Lempert understands what your customers really want, and how you can help them find it." --Steve Rivkin, President, Rivkin & Associates coauthor, IdeaWise and Differentiate or Die
| Author | : Jerry Fodor |
| Publisher | : Blackwell Publishing |
| Total Pages | : 274 |
| Release | : 1992 |
| Genre | : Philosophy |
| ISBN | : 9780631181934 |
The main question addressed in this book is whether individuation of the contents of thoughts and linguistic expressions is inherently holistic. The authors consider arguments that are alleged to show that the meaning of a scientific hypothesis depends on the entire theory that entails it, or that the content of a concept depends on the entire belief system of which it is part. If these arguments are sound then it would follow that the meanings of words, sentences, hypotheses, predictions, discourses, dialogs, texts, thoughts and the like are merely derivative. The implications of holism about meaning for other philosophical issues (intentional explanation, translation, Realism, skepticism, etc.) will also be explored. Authors discussed include Quine, Davidson, Lewis, Bennett, Block, Field, Churchland, and others. The book is intended for all those interested in language, mind, metaphysics or epistemology.
| Author | : Robin Zasio |
| Publisher | : Rodale Books |
| Total Pages | : 243 |
| Release | : 2012-11-13 |
| Genre | : Psychology |
| ISBN | : 1609611322 |
We all have treasured possessions—a favorite pair of shoes, a much-beloved chair, an ever-expanding record collection. But sometimes, this emotional attachment to our belongings can spiral out of control and culminate into a condition called compulsive hoarding. From hobbyists and collectors to pack rats and compulsive shoppers—it is close to impossible for hoarders to relinquish their precious objects, even if it means that stuff takes over their lives and their homes. According to psychologist Dr. Robin Zasio, our fascination with hoarding stems from the fact that most of us fall somewhere on the hoarding continuum. Even though it may not regularly interfere with our everyday lives, to some degree or another, many of us hoard. The Hoarder In You provides practical advice for decluttering and organizing, including how to tame the emotional pull of acquiring additional things, make order out of chaos by getting a handle on clutter, and create an organizational system that reduces stress and anxiety. Dr. Zasio also shares some of the most serious cases of hoarding that she's encountered, and explains how we can learn from these extreme examples—no matter where we are on the hoarding continuum.
| Author | : Nir Eyal |
| Publisher | : Penguin |
| Total Pages | : 203 |
| Release | : 2014-11-04 |
| Genre | : Business & Economics |
| ISBN | : 0698190661 |
Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
| Author | : Rachel Kaplan |
| Publisher | : |
| Total Pages | : 248 |
| Release | : 1998-03 |
| Genre | : Architecture |
| ISBN | : |
Beginning with techniques for consulting the public, the authors describe and examine the natural areas, like parks and nature reserves, that so often vary in quality and show how to improve them in ways that are compatible with the environment.
