If youre a salesperson struggling to close sales when you think youve done everything right, you could very well be taking missteps without knowing it. In order to help you avoid those mistakes, Tony Rea, a veteran salesperson, explains the basics of selling in this guidebook that can help you exceed expectations. Rea offers guidance on: Sales fundamentals Effectively managing the sales environment Honing your perceptive skills Communicating to infl uence The mechanics of selling to close While selling might seem straightforward, its really a complicated mix of politics, techniques, and psychology all mixed together. Figuring out how each one of those things works requires learning the craft and keeping at it. This guide can be your go-to reference for advice on fi nding creative ideas, responding to objections, and making a great fi rst impression. The techniques you learn wont just help you close more sales; they can serve to improve other areas of your life as well. Whether youre a newbie salesperson or high-level closer, you can start selling more by learning What They Dont Teach You in Sales School.