Innovative Behavior and Communication
Author | : Thomas S. Robertson |
Publisher | : Holt McDougal |
Total Pages | : 360 |
Release | : 1971 |
Genre | : Business & Economics |
ISBN | : |
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Author | : Thomas S. Robertson |
Publisher | : Holt McDougal |
Total Pages | : 360 |
Release | : 1971 |
Genre | : Business & Economics |
ISBN | : |
Author | : Hasan Dincer |
Publisher | : Springer Nature |
Total Pages | : 389 |
Release | : 2020-08-27 |
Genre | : Business & Economics |
ISBN | : 3030501310 |
This book presents various perspectives on innovative work behaviour, focusing on problem recognition, idea generation, idea promotion and the realisation of these ideas. It first highlights important corporate issues, such as uncertainty, performance management, technological infrastructure, and strategy development, and subsequently presents studies that offer solutions. Further, the book evaluates the significance of research and development, effective communication and corporate governance. Lastly, it discusses the implications of idea realisation, examining resource dependence theory, organizational trust and eco-innovations.
Author | : Christophe Loué |
Publisher | : Academic Conferences and publishing limited |
Total Pages | : 864 |
Release | : 2017-09-21 |
Genre | : |
ISBN | : 1911218557 |
Author | : Jennings Bryant |
Publisher | : Routledge |
Total Pages | : 645 |
Release | : 2002-02-01 |
Genre | : Language Arts & Disciplines |
ISBN | : 1135647372 |
This new edition updates and expands the scholarship of the 1st edition, examining media effects in
Author | : Gordon Foxall |
Publisher | : Routledge |
Total Pages | : 573 |
Release | : 2016-01-29 |
Genre | : Business & Economics |
ISBN | : 1317332962 |
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and choices. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.
Author | : James Garnett |
Publisher | : Taylor & Francis |
Total Pages | : 966 |
Release | : 2024-11-01 |
Genre | : Political Science |
ISBN | : 1040279163 |
This volume takes a communications-oriented approach to a wide range of topics encompassing organization, management, political theory and practice, business-government relations, innovation processes, and IT. Offering a balanced, international presentation, it contains authoritative contributions from world-renowned experts representing various disciplines, including administrative law, organizational and political theory, phenomenology, public and business management, educational technology, psychology, and other fields. The book addresses typically neglected subjects such as communicating through humor, drama, film, poetry, fiction, and other creative forms.
Author | : Benoît Godin |
Publisher | : Routledge |
Total Pages | : 370 |
Release | : 2015-01-09 |
Genre | : Political Science |
ISBN | : 1317928199 |
Innovation is everywhere. In the world of goods (technology), but also in the world of words: innovation is discussed in the scientific and technical literature, but also in the social sciences and humanities. Innovation is also a central idea in the popular imaginary, in the media and in public policy. Innovation has become the emblem of the modern society and a panacea for resolving many problems. Today, innovation is spontaneously understood as technological innovation because of its contribution to economic "progress". Yet for 2,500 years, innovation had nothing to do with economics in a positive sense. Innovation was pejorative and political. It was a contested idea in philosophy, religion, politics and social affairs. Innovation only got de-contested in the last century. This occurred gradually beginning after the French revolution. Innovation shifted from a vice to a virtue. Innovation became an instrument for achieving political and social goals. In this book, Benoît Godin lucidly examines the representations and meaning(s) of innovation over time, its diverse uses, and the contexts in which the concept emerged and changed. This history is organized around three periods or episteme: the prohibition episteme, the instrument episteme, and the value episteme.
Author | : Jose Ramon Saura |
Publisher | : Frontiers Media SA |
Total Pages | : 223 |
Release | : 2023-06-21 |
Genre | : Science |
ISBN | : 2832515509 |
Author | : Hubert GATIGNON |
Publisher | : Springer |
Total Pages | : 477 |
Release | : 2015-11-02 |
Genre | : Business & Economics |
ISBN | : 1137572647 |
Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.
Author | : Claudia Parvanta |
Publisher | : Jones & Bartlett Learning |
Total Pages | : 530 |
Release | : 2017-03-22 |
Genre | : Education |
ISBN | : 128414674X |
Designed for master’s level study, Public Health Communication: Critical Tools and Strategies will prepare new graduates for any entry level position in public health policy/advocacy, health communication, health promotion, social marketing, or community health education. Filled with practical examples, the book is also a valuable resource for those preparing for the CPH or CHES exams. Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science, communicating for policy and advocacy, and health literacy and numeracy. The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model, Inoculation, Sensation Value, and Cognitive Value. The most current forms of digital/multimedia/interactive channels of communication are examined.