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| Author | : William J. Winston |
| Publisher | : Psychology Press |
| Total Pages | : 168 |
| Release | : 1984 |
| Genre | : Hospitals |
| ISBN | : 9780866563499 |
This groundbreaking volume explores every facet of marketing for hospitals. Experienced practitioners and marketing educators show you how to improve your current program with tips and insights that would normally take years to acquire!
| Author | : Stephen Verderber |
| Publisher | : Routledge |
| Total Pages | : 392 |
| Release | : 2010-03-31 |
| Genre | : Architecture |
| ISBN | : 1136999787 |
Captures key developments in the field of sustainable hospital architecture.
| Author | : John L. Fortenberry |
| Publisher | : Jones & Bartlett Learning |
| Total Pages | : 337 |
| Release | : 2010 |
| Genre | : Business & Economics |
| ISBN | : 0763763276 |
Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment.Ideal for undergraduate and graduate courses in health care marketing or health care strategy, the tools cover a broad spectrum of topics including product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.Each chapter focuses on a specific marketing tool and can be read as stand-alone presentation of the topic. Step-by-step guidelines take the reader through techniques that range from time-tested marketing classics to new models that will undoubtedly become classics in time.
| Author | : Vijai Kumar Singh |
| Publisher | : CRC Press |
| Total Pages | : 438 |
| Release | : 2015-02-18 |
| Genre | : Business & Economics |
| ISBN | : 1482252104 |
As developed economies enter a period of slower growth, emerging economies such as India have become prime examples of how more can be achieved with less. Bringing together experience and expertise from across the healthcare industry, this book examines innovations that can bring about real advances in the healthcare industry. Innovations in H
| Author | : Philip Kotler |
| Publisher | : John Wiley & Sons |
| Total Pages | : 416 |
| Release | : 2020-12-31 |
| Genre | : Medical |
| ISBN | : 1118448308 |
A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.
| Author | : Nelya Lukpanovna Shapekova |
| Publisher | : Cambridge Scholars Publishing |
| Total Pages | : 591 |
| Release | : 2020-07-24 |
| Genre | : Medical |
| ISBN | : 1527557286 |
This book provides essential information on a wide range of important issues in health sciences relating to child development, nutrition and dietetics, nursing, midwifery, and general health services. It also examines some issues and concerns in health management, including organizational trust in health care; artificial intelligence in healthcare, community-based rehabilitation in cerebral palsy; and digital marketing in the health sector. Contributions in each chapter are prepared by experts in the respective fields, and mirror advances in the respective field. This book sets out a number of important future tasks within the field, and supplies extensive bibliographies at the end of each chapter, as well as tables and figures that illustrate the research findings. All these make this book highly useful and a ‘must-read’ for students, researchers, and professionals in health sciences.
| Author | : Chris Bevolo |
| Publisher | : Rutledge Hill |
| Total Pages | : 288 |
| Release | : 2022-02-15 |
| Genre | : Business & Economics |
| ISBN | : 1400227089 |
On the ten-year anniversary of the release of the original Joe Public Doesn’t Care About Your Hospital book, author Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five key ways consumer health engagement may change over the coming decade, covering everything from AI and personal monitoring to consumerism, new competition, the politicization of healthcare, and growing health disparities. The book makes five bold predictions about that future, which range from exciting and promising to ominous and discouraging. Based on insights developed by a team of researchers, strategists, and futurists at Revive, the five core predictions are supported by more than 250 resource citations and input from 22 industry experts who were interviewed for the book, including health system CEOs, venture capitalists, entrepreneurs, and physicians. The purpose of the book is to spark conversation about how the future of health and healthcare in the U.S. might emerge, and how individuals and organizations might want to prepare for – or even change - that future. This is Bevolo’s seventh book, and the fourth (and final) installment in the Joe Public series. The book is scheduled for release in January 2022.
| Author | : Mario A. Pfannstiel |
| Publisher | : Springer |
| Total Pages | : 304 |
| Release | : 2016-12-16 |
| Genre | : Medical |
| ISBN | : 3319464124 |
This book demonstrates how to successfully manage and lead healthcare institutions by employing the logic of business model innovation to gain competitive advantages. Since clerk-like routines in professional organizations tend to overlook patient and service-centered healthcare solutions, it challenges the view that competition and collaboration in the healthcare sector should not only incorporate single-end services, therapies or diagnosis related groups. Moreover, the authors focus on holistic business models, which place greater emphasis on customer needs and put customers and patients first. The holistic business models approach addresses topics such as business operations, competitiveness, strategic business objectives, opportunities and threats, critical success factors and key performance indicators.The contributions cover various aspects of service business innovation such as reconfiguring the hospital business model in healthcare delivery, essential characteristics of service business model innovation in healthcare, guided business modeling and analysis for business professionals, patient-driven service delivery models in healthcare, and continuous and co-creative business model creation. All of the contributions introduce business models and strategies, process innovations, and toolkits that can be applied at the managerial level, ensuring the book will be of interest to healthcare professionals, hospital managers and consultants, as well as scholars, whose focus is on improving value-generating and competitive business architectures in the healthcare sector.
| Author | : Djakeli, Kakhaber |
| Publisher | : IGI Global |
| Total Pages | : 301 |
| Release | : 2023-12-11 |
| Genre | : Medical |
| ISBN | : |
Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the critical challenge of transforming healthcare marketing strategies in the dynamic landscape of the digital era. With innovative technologies like artificial intelligence, augmented reality, blockchain, and mobile applications reshaping the healthcare industry, this book offers practical insights and innovative methodologies to create a consumer-centric health culture. Healthcare professionals, policymakers, and marketers will find valuable guidance in bridging the gap between technology and marketing, enabling them to thrive in this ever-evolving landscape. Through its exploration of historical developments, the status, and the evolution of needs and demands in healthcare markets, the book equips readers with the tools they need to navigate the complexities of modern healthcare marketing. It covers essential topics such as patient segmentation, customer relationship management, and the integration of virtual and augmented reality in healthcare marketing and sales. By providing real-world examples and empirical research findings, Modern Healthcare Marketing in the Digital Era serves as a practical roadmap for transforming healthcare services, fostering patient-clinic partnerships, and enhancing health literacy through effective marketing efforts. With its valuable insights, this book is a vital resource for students, educators, healthcare professionals, policymakers, and researchers, empowering them to embrace digital innovations and cultivate a consumer-centric health culture for superior patient care and satisfaction.
