Innovation Product Development And Commercialization Case Studies And Key Practices For Market Leadership
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Author | : Dariush Rafinejad |
Publisher | : J. Ross Publishing |
Total Pages | : 440 |
Release | : 2007-06-15 |
Genre | : Business & Economics |
ISBN | : 9781932159707 |
This title uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. It details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match tecnological advances to new market opportunities.
Author | : Szopa, Anna |
Publisher | : IGI Global |
Total Pages | : 338 |
Release | : 2015-09-21 |
Genre | : Business & Economics |
ISBN | : 1466684887 |
In recent years, the pace of technological growth—from the very first stages of research and development to full-scale industrial implementation—has quickened at an exponential rate. To better keep pace with rapidly-changing market demands, the gap between university research incubators and public-sector start-up companies has undergone a marked contraction. Competitive Strategies for Academic Entrepreneurship: Commercialization of Research-Based Products seeks to fill the gap in research between universities and the public, and offers cutting-edge insight into the current state of the field. Charting a course that moves from discussions of academic resistance and implications for knowledge-transfer theory to current case-studies of academic/industrial launch-pads like COTEC’s Technology Commercialization Accelerator and the Maryland Industrial Partnerships program, this publication targets an audience of academicians, administrators, researchers, entrepreneurs, and established professionals, and seeks to provide insight into the mechanisms by which the research of today becomes the household names of tomorrow.
Author | : SEABC Official |
Publisher | : SEABC Official |
Total Pages | : 790 |
Release | : |
Genre | : |
ISBN | : 9795876279 |
Proceeding: 2nd Sriwijaya Economic, Accounting, And Business Conference 2016 (November 23rd - 24th, 2016) Global Competitiveness: The Dynamics of Local, Regional, & National Changes
Author | : Amr Sukkar |
Publisher | : Business Expert Press |
Total Pages | : 198 |
Release | : 2022-08-08 |
Genre | : Business & Economics |
ISBN | : 1637422822 |
This book tries to support the elaboration and implementation of strategies and to foster SMEs and entrepreneurship development. Most of businesses fall within the category of start-up, small and medium size enterprises. Therefore, governments in part of their quest to reform the economy and related regulatory management systems as well as the entrepreneurship support ecosystem. This was done with a view to securing the national governance empowerment deemed necessary for the economic and political fostering, adaptation, growth and progress of this sector. These endeavors serve as an essential part of the economic reform needed to generally guide the economy to a balanced and sustained growth vision. This vision aims specifically at achieving a balanced and diversified skill-based economy that is ultimately dependent on knowledge, innovation and competitiveness. This obviously arises from the ventures of entrepreneurs, startups as well as small and medium size enterprises (SMEs). In this context, this book tries to support the elaboration and implementation of strategies and to foster SMEs and entrepreneurship development. This will include contribution to set a guide to illustrate the scientific way for the identification of stakeholders and dialogue platforms as well as the institutionalization of the processes and systems required to improve the regulatory framework for SME development. The book also provides the consultancy effort needed to support governments in setting targets for SME policy development and to identify strategic priorities to further improve the business environment.
Author | : David Jobber |
Publisher | : McGraw Hill |
Total Pages | : 864 |
Release | : 2019-08-01 |
Genre | : Business & Economics |
ISBN | : 1526847248 |
EBOOK: Principles and Practice of Marketing, 9e
Author | : JOBBER, DAVID/E |
Publisher | : McGraw Hill |
Total Pages | : 845 |
Release | : 2016-03-16 |
Genre | : Business & Economics |
ISBN | : 0077174151 |
EBOOK: Principles and Practice of Marketing
Author | : Guy Kawasaki |
Publisher | : Penguin |
Total Pages | : 274 |
Release | : 2019-02-26 |
Genre | : Business & Economics |
ISBN | : 0525538623 |
Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely stories of his life and the lessons we can draw from them. Guy Kawasaki has been a fixture in the tech world since he was part of Apple's original Macintosh team in the 1980s. He's widely respected as a source of wisdom about entrepreneurship, venture capital, marketing, and business evangelism, which he's shared in bestselling books such as The Art of the Start and Enchantment. But before all that, he was just a middle-class kid in Hawaii, a grandson of Japanese immigrants, who loved football and got a C+ in 9th grade English. Wise Guy, his most personal book, is about his surprising journey. It's not a traditional memoir but a series of vignettes. He toyed with calling it Miso Soup for the Soul, because these stories (like those in the Chicken Soup series) reflect a wide range of experiences that have enlightened and inspired him. For instance, you'll follow Guy as he . . . Gets his first real job in the jewelry business--which turned out to be surprisingly useful training for the tech world. Disparages one of Apple's potential partners in front of that company's CEO, at the sneaky instigation of Steve Jobs. Blows up his Apple career with a single sentence, after Jobs withholds a pre-release copy of the Think Different ad campaign: "That's okay, Steve, I don't trust you either." Reevaluates his self-importance after being mistaken for Jackie Chan by four young women. Takes up surfing at age 62--which teaches him that you can discover a new passion at any age, but younger is easier! Guy covers everything from moral values to business skills to parenting. As he writes, "I hope my stories help you live a more joyous, productive, and meaningful life. If Wise Guy succeeds at this, then that's the best story of all."
Author | : Almas Heshmati |
Publisher | : Nova Publishers |
Total Pages | : 284 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 9781600216268 |
This book serves as an international forum focusing on the transfer of technology and the exchange of ideas that are informative and enhances the practice of technology transfer to developing and newly industrialised countries. In particular the focus is on practitioners' views, management practices and strategies toward technology transfer and evaluation of their outcomes. The internal organisation and external environment that affects these practices and strategies including public policy developments, regulatory and legal issues, and development of global trends are also discussed by the experts in the field in different forms and at different levels.
Author | : |
Publisher | : |
Total Pages | : 838 |
Release | : 2007 |
Genre | : American literature |
ISBN | : |
Author | : Natasha Evers |
Publisher | : Bloomsbury Publishing |
Total Pages | : 494 |
Release | : 2020-12-12 |
Genre | : Business & Economics |
ISBN | : 1350304867 |
This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of 'technopreneurship'. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product. This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science and computing technology programmes. New to this edition: -All chapters updated to reflect the evolution of theory and practice in the field -New cases on digital entrepreneurship, growth and scaling -Extended geographical coverage of case studies -Entrepreneurial practices updated to include recent research -Strategic context of business models, business growth and scaling, digital entrepreneurship, entrepreneurial marketing, organization design and crowdfunding developed and updated.