The Routledge Companion to Consumer Behavior Analysis

The Routledge Companion to Consumer Behavior Analysis
Author: Gordon R. Foxall
Publisher: Routledge
Total Pages: 470
Release: 2015-08-20
Genre: Business & Economics
ISBN: 1317913469

The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.

Handbook of Consumer Psychology

Handbook of Consumer Psychology
Author: Curtis P. Haugtvedt
Publisher: Psychology Press
Total Pages: 1784
Release: 2018-12-07
Genre: Psychology
ISBN: 1136676201

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Value in Business

Value in Business
Author: Jeffrey Yi-Lin Forrest
Publisher: Springer Nature
Total Pages: 514
Release: 2021-10-22
Genre: Business & Economics
ISBN: 3030828980

This book uses a system-based approach to decipher and organize the concepts and conclusions relevant for creating and capturing value in business. It develops a scientific theory based on systems science and logical reasoning that is commonly employed in mathematics and natural science. The resulting new theory focuses on the organizational nature of the world and the organic and holistic feature of human organizations and their interactions. To this end, this book identifies a few axioms, instead of empirical discoveries, on which it reliably constructs the entire theory.

Board of Contract Appeals Decisions

Board of Contract Appeals Decisions
Author: United States. Armed Services Board of Contract Appeals
Publisher:
Total Pages: 1568
Release: 1993
Genre: Defense contracts
ISBN:

The full texts of Armed Services and othr Boards of Contract Appeals decisions on contracts appeals.

Economic Growth

Economic Growth
Author: Alfonso Novales
Publisher: Springer Nature
Total Pages: 664
Release: 2021-12-03
Genre: Business & Economics
ISBN: 3662639823

This is the third corrected and extended edition of a book on deterministic and stochastic Growth Theory and the computational methods needed to produce numerical solutions. Exogenous and endogenous growth, non-monetary and monetary models are thoroughly reviewed. Special attention is paid to the use of these models for fiscal and monetary policy analysis. Models under modern theories of the Business Cycle, New Keynesian Macroeconomics, and Dynamic Stochastic General Equilibrium models, can be all considered as special cases of economic growth models, and they can be analyzed by the theoretical and numerical procedures provided in the textbook. Analytical discussions are presented in full detail. The book is self-contained and it is designed so that the student advances in the theoretical and the computational issues in parallel. Spreadsheets are used to solve simple examples. Matlab files are provided on an accompanying website to illustrate theoretical results from all chapters as well as to simulate the effects of economic policy interventions. The logical structure of these program files is described in "Numerical exercise"-type of sections, where the output of these programs is also interpreted. The third edition corrects a few typographical errors, includes two new and original chapters on frequentist and Bayesian estimation, and improves some notation.

Social Goal-Objective Formation, Democracy and National Interest

Social Goal-Objective Formation, Democracy and National Interest
Author: Kofi Kissi Dompere
Publisher: Springer Science & Business Media
Total Pages: 254
Release: 2014-03-29
Genre: Technology & Engineering
ISBN: 3319051733

This book presents the development of a theory of social goal-objective formation and its relationship to national interest and social vision under a democratic decision-choice system with imperfect information structure. It provides a framework for the application of fuzzy logic and its mathematics to the analysis in resolving conflicts in individual preferences in the collective decision-choice space without violence. The book demonstrates how to use fuzzy logic and its mathematics in the study of economics, social sciences and other complex systems. It also presents the use of collaborative tools of opposites, duality, polarity, continuum in fuzzy paradigm with its logic, laws of thought and mathematics in developing a new approach to the theory of political economy in order to enhance the constructs of social decision-choice theory.