How to Utilize New Information Technology in the Global Marketplace

How to Utilize New Information Technology in the Global Marketplace
Author: Erdener Kaynak
Publisher: CRC Press
Total Pages: 298
Release: 1994-12-21
Genre: Business & Economics
ISBN: 9781560249009

How to Utilize New Information Technology in the Global Marketplace is an excellent training tool for business executives who wish to increase their skills in the field of international business. Readers will learn how to use international databases to search new markets or find information on potential markets and competitors. Executives and future executives will learn new ways of identifying new international markets through computers. Using this book to train executives is more cost-efficient than hiring consultants or international research companies. Once trained, executives are able to take their knowledge and tap into several databases and obtain up-to-date information about new international markets, including sales leads in foreign companies. Examples are included with step-by-step instructions to teach the use of various computer software packages and databases, without the complexities of the use of a computer. Some of the new technologies covered include: accessing personal computer-based databases such as National Trade Data Bank, World Trade Exporter, World Trade, and Disclosure/Worldscope the use of electronic data retrieval services expert systems in international business simulation software in international business How to Utilize New Information Technology in the Global Marketplace provides current and future executives--whether interested in international databases, expert systems software, or international business simulation software--with the technological skills they need to gain a competitive advantage in the global market.

Digital Privacy in the Marketplace

Digital Privacy in the Marketplace
Author: George Milne
Publisher: Business Expert Press
Total Pages: 269
Release: 2015-01-14
Genre: Business & Economics
ISBN: 1606498495

Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.

Current Catalog

Current Catalog
Author: National Library of Medicine (U.S.)
Publisher:
Total Pages: 1550
Release:
Genre: Medicine
ISBN:

First multi-year cumulation covers six years: 1965-70.

Index of NLM Serial Titles

Index of NLM Serial Titles
Author: National Library of Medicine (U.S.)
Publisher:
Total Pages: 1584
Release: 1984
Genre: Medicine
ISBN:

A keyword listing of serial titles currently received by the National Library of Medicine.

Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues

Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues
Author: Sharma, Ravi S.
Publisher: IGI Global
Total Pages: 471
Release: 2011-10-31
Genre: Computers
ISBN: 161350148X

Increasingly, multimedia content—from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services—is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches, many exciting applications are emerging to deliver this content as Interactive Digital Media (IDM). Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.

Information Marketing

Information Marketing
Author: Jennifer Rowley
Publisher: Taylor & Francis
Total Pages: 213
Release: 2017-07-05
Genre: Business & Economics
ISBN: 1351766929

This title was first published in 2001. Technology-led developments are changing the nature of the information marketplace. In the face of rapid change, stakeholders and players in the marketplace need to form new strategic alliances, identify new market segments, evolve new products, and, in general, manage changing relationships between suppliers and customers. This work focuses on "information marketing" - the marketing of information based products and services. It studies marketing in contexts and organizations in which information based products and services are a significant product category. Typical information based products include: books, CD's, videos, journals, journal articles, and databases and typical information based services include: libraries, business consultancy services, and web-based information services. Chapters explore concepts such as the structure of the information marketplace, relationships with customers, marketing communications, and marketing planning and strategy.

Impact Programme

Impact Programme
Author:
Publisher: DIANE Publishing
Total Pages: 64
Release: 1993-07
Genre:
ISBN: 9781568065274

Report from the Commission to the Council, the European Parliament and the Economic and Social Committee, Commission of the European Communities. Discusses the IMPACT Programme, the EC plan of action for setting up an information services market, adopted 12 December 1991. Reviews the most important trends in 1990-1991 within the following sectors: online ASCII database services, videotex services, CD-ROM publishing, and fax-based and audiotex services. Graphs and charts.

Communications Law Reform

Communications Law Reform
Author: United States. Congress. House. Committee on Commerce. Subcommittee on Telecommunications and Finance
Publisher:
Total Pages: 552
Release: 1995
Genre: Law
ISBN: