Influences Of Social Media On Consumer Decision Making Processes In The Food And Grocery Industry
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| Author | : Tarnanidis, Theodore |
| Publisher | : IGI Global |
| Total Pages | : 336 |
| Release | : 2023-08-07 |
| Genre | : Business & Economics |
| ISBN | : 1668488698 |
In today's rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face numerous challenges in navigating the complexities of online operations and services. As social media platforms have emerged as powerful communication tools for marketing, promotion, and customer service, a fundamental shift has occurred in the marketing landscape. This transformation has granted businesses unprecedented access to monitor customer behavior and preferences. By leveraging social media communications, sellers work diligently to effectively target their desired audience by strategically positioning and categorizing data. Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry delves into the transformative power of social media and digital marketing techniques, shedding light on how businesses strategically employ online communication strategies to sway consumers' purchasing decisions. This comprehensive book explores the tireless efforts of grocery and food entrepreneurs to evaluate the far-reaching effects of social media on the consumer decision-making process. It investigates various web-based social media platforms and tools, delves into the impact of social media and mobile apps, and examines the utilization of cutting-edge Information & Communication Technologies (RFID, QR codes, NFC, cloud, SaaS, mobile devices, robots, and more) within the grocery and food sector. By studying the present landscape, this book not only sheds light on the current state of social media communications but also offers valuable insights into the future trajectory of this dynamic industry. Entrepreneurs, marketers, researchers, and policymakers alike will find this book an indispensable resource for understanding the profound impact of social media on the ever-evolving grocery and food landscape.
| Author | : Tarnanidis, Theodore |
| Publisher | : IGI Global |
| Total Pages | : 333 |
| Release | : 2024-06-24 |
| Genre | : Business & Economics |
| ISBN | : |
Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to help to engage with their target audience and to understand their evolving needs and preferences. This disconnect hinders their ability to create impactful marketing strategies that resonate with consumers and drive meaningful interactions. Consumer Experience and Decision-Making in the Metaverse offers a solution by exploring how the metaverse transforms consumer behavior and marketing practices. The book provides insights into immersive consumer experiences, virtual brand presence, data-driven personalization, and more through a collection of research. It equips readers with the knowledge and strategies to adapt to this new digital landscape and engage with consumers in innovative ways.
| Author | : Teixeira, Sandrina |
| Publisher | : IGI Global |
| Total Pages | : 338 |
| Release | : 2023-11-17 |
| Genre | : Business & Economics |
| ISBN | : 1668493268 |
In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.
| Author | : Tarnanidis, Theodore K. |
| Publisher | : IGI Global |
| Total Pages | : 460 |
| Release | : 2024-08-21 |
| Genre | : Business & Economics |
| ISBN | : |
As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towards improved marketing tactics and sustainability. To reshape marketing science, businesses must adopt more sustainable and technological approaches to marketing, through methods like data analysis, consumer behavior reporting, or targeted marketing strategies. Reshaping Marketing Science in Wholesaling and Retailing explores continuing trends in marketing science for wholesaling and retailing, such as marketing methods and principles. With a focus on data-driven insights and personalized experiences, the book focuses on sustainable options and the ethics of new retail technological innovations. This book covers topics such as e-commerce, social media, and consumer behavior, and is a useful resource for consultants, economists, business owners, policymakers, academicians, researchers, and scientists.
| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
| Author | : Tarnanidis, Theodore K. |
| Publisher | : IGI Global |
| Total Pages | : 535 |
| Release | : 2024-05-17 |
| Genre | : Business & Economics |
| ISBN | : |
Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.
| Author | : Anshu Singla |
| Publisher | : CRC Press |
| Total Pages | : 297 |
| Release | : 2024-07-31 |
| Genre | : Computers |
| ISBN | : 1040088813 |
This book comprehensively discusses the role of cloud computing in artificial intelligence‐based data‐driven systems and hybrid cloud computing for large data‐driven applications. It further explores new approaches, paradigms, and frameworks to meet societal challenges by providing solutions for critical insights into data. The text provides Internet of Things‐based frameworks and advanced computing techniques to deal with online/virtual systems. This book: • Covers the aspects of security, authentication, and prediction for data‐driven systems in heterogeneous environments. • Provides data‐driven frameworks in combination with the Internet of Things, artificial intelligence, and computing to provide critical insights and decision‐making for real‐time problems. • Showcases deep learning‐based computer vision algorithms for enhanced pattern detection in different domains based on data‐centric approaches. • Examines the role of the Internet of Things and machine learning algorithms for data‐driven systems. • Highlights the applications of data‐driven systems and cloud computing in enhancing network performance. This book is primarily written for senior undergraduates, graduate students, and academic researchers in diverse fields including electrical engineering, electronics and communications engineering, and computer science engineering.
| Author | : Silva, Carlos Francisco e |
| Publisher | : IGI Global |
| Total Pages | : 313 |
| Release | : 2023-09-07 |
| Genre | : Business & Economics |
| ISBN | : 1668466155 |
In today's globalized economy, selecting the right entry strategy is critical for companies looking to expand into foreign markets. This decision has a significant impact on a company's performance and its ability to collaborate with global supply chains. Moreover, with consumers becoming increasingly aware of the origins of products and brands, it is essential for companies to use the origin as a means to add value to their offerings. Edited by Dr. Carlos Silva, this book brings together global professionals and researchers who provide the latest empirical research findings and relevant theoretical frameworks on the subject, spanning multiple industries. Origin and Branding in International Market Entry Processes is targeted towards professionals and researchers working in the field of international management and business, providing insights and support for executives concerned with market entry, internationalization strategies, destination and origin branding, and brand expansion. The book covers a range of topics, including brand origin, country of brand origin, branding, market entry process, internationalization strategies, place branding, and digital places, among others. This book is an excellent resource for academics and professionals looking to understand the strategic role of brands and their origin in international market entry, helping readers make informed decisions on market entry strategies and branding that will ultimately improve their performance and success in global markets.
| Author | : Tarnanidis, Theodore K. |
| Publisher | : IGI Global |
| Total Pages | : 394 |
| Release | : 2024-10-04 |
| Genre | : Business & Economics |
| ISBN | : |
As luxury brands become commonplace, businesses must incorporate more sustainable practices to handle the brands continuous growth. To achieve short-term financial goals, luxury brands employ mass marketing techniques that result in the creation of "masstige" (mass prestige) brands. Sustainable luxury marketing through a cross-cultural perspective requires tailored marketing strategies for luxury brands that emphasize the exclusivity and high quality of their products while integrating eco-friendly practices. Such marketing plans may also resonate with diverse cultural values across business sectors. Cross-Cultural Perspectives on Luxury Marketing explores ongoing trends in sustainable luxury marketing using cross-cultural viewpoints. It examines the usage of immersive technologies by luxury brands and their impact on consumer relationships. This book covers topics such as consumer behavior, luxury fashion, and data analysis, and is a useful resource for consultants, policymakers, economists, business owners, sociologists, academicians, scientists, and researchers.
| Author | : Darwish, Dina |
| Publisher | : IGI Global |
| Total Pages | : 494 |
| Release | : 2024-01-25 |
| Genre | : Computers |
| ISBN | : |
Academic scholars and industry professionals alike face the formidable challenge of staying informed about emerging trends and innovations in cloud computing. The expansive realm of cloud technology has been the catalyst for several transformative changes across industries, offering unparalleled opportunities for optimization and innovation. However, even seasoned experts may find themselves daunted by the intricate web of new technologies, including green cloud computing, edge computing, cryptography in the cloud, load balancing strategies, and cloud analytics insights. Emerging Trends in Cloud Computing: Analytics, Scalability, and Service Models provides academic scholars and industry professionals with a comprehensive exploration of these critical cloud computing topics and more. This invaluable resource provides clarity and insight, serving as a guiding beacon in the ever-evolving world of cloud technology. Whether you're seeking to understand the intricacies of cloud security solutions, the nuances of scalability in cloud computing, or the various service models in the cloud, this book empowers you to navigate this dynamic field with confidence and expertise.
