Influence of Social Media in a Changing Landscape of Crisis
| Author | : Konstantin Aal |
| Publisher | : Springer Nature |
| Total Pages | : 290 |
| Release | : |
| Genre | : |
| ISBN | : 3658455179 |
Influence Of Social Media In A Changing Landscape Of Crisis
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Social Media and Crisis Communication
| Author | : Yan Jin |
| Publisher | : Routledge |
| Total Pages | : 454 |
| Release | : 2022-02-25 |
| Genre | : Business & Economics |
| ISBN | : 1000542963 |
The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings. A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response.
Digital and Social Media Marketing
| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Social Media Use In Crisis and Risk Communication
| Author | : Harald Hornmoen |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 323 |
| Release | : 2018-10-01 |
| Genre | : Social Science |
| ISBN | : 1787562697 |
The ebook edition of this title is Open Access and is freely available to read online. Presenting research on social media use in crisis and risk cases: a terrorist attack, a natural disaster and an infectious disease of international concern, this book investigates how social media plays a crucial role in mitigating or preventing crises.
Crisis Management in the Age of Social Media
| Author | : Louis Capozzi |
| Publisher | : Business Expert Press |
| Total Pages | : 149 |
| Release | : 2013-07-02 |
| Genre | : Business & Economics |
| ISBN | : 160649581X |
Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing, and ultimately avoiding an “instant crisis”—an instant crisis example is when Verizon added a $2 charge for all their customers; one hour later 100,000 signatures appeared on a Twitter petition, and soon Verizon was in the middle of a huge public relations crisis. Inside this book, you’ll learn just how to manage this type of situation and meet the challenges of social media. Each chapter includes a description of a crisis, the timeliness of a good response, the effectiveness of this response, and an assessment of what works and what doesn’t. Some examples of social media crises include Apple Computer, Netflix, JetBlue, Bank of America, Fed Ex, and public figures such as Anthony Weiner, Ashton Kutcher, and Jon Bon Jovi.
The Handbook of Strategic Communication
| Author | : Carl H. Botan |
| Publisher | : John Wiley & Sons |
| Total Pages | : 404 |
| Release | : 2021-07-01 |
| Genre | : Social Science |
| ISBN | : 1118857232 |
Presents cocreational perspectives on current international practices and theories relevant to strategic communication The Handbook of Strategic Communication brings together work from leading scholars and practitioners in the field to explore the many practical, national and cultural differences in modern approaches to strategic communication. Designed to provide a coherent understanding of strategic communication across various subfields, this authoritative volume familiarizes practitioners, researchers, and advanced students with an inclusive range of international practices, current theories, and contemporary debates and issues in this dynamic, multidisciplinary field. This Handbook covers an expansive range of strategic communication models, theories, and applications, comprising two dozen in-depth chapters written by international scholars and practitioners. In-depth essays discuss the three core areas of strategic communication—public relations, marketing communication, and health communication—and their many subfields, such as political communication, issues management, crisis and risk communication, environmental and science communication, public diplomacy, disaster management, strategic communication for social movements and religious communities, and many others. This timely volume: Challenges common assumptions about the narrowness of strategic communication Highlights ongoing efforts to unify the understanding and practice of strategic communication across a range of subfields Discusses models and theories applied to diverse areas such as conflict resolution, research and evaluation, tobacco control, climate change, and counter terrorism strategic communication Examines current research and models of strategic communication, such as the application of the CAUSE Model to climate change communication Explores strategic communication approaches in various international contexts, including patient-oriented healthcare in Russia, road and tunnel safety in Norway, public sector communication in Turkey, and ethical conflict resolution in Guatemala The Handbook of Strategic Communication is an indispensable resource for practitioners, researchers, scholars, and students involved in any aspect of strategic communication across its many subfields.
The Discourse of Customer Service Tweets
| Author | : Ursula Lutzky |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 236 |
| Release | : 2021-10-21 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1350090700 |
The Discourse of Customer Service Tweets studies the discursive and pragmatic features of customer service interactions, making use of a corpus of over 1.5 million tweets from more than thirty different companies. With Twitter being used as a professional service channel by many transport operators, this book features an empirical analysis of British and Irish train companies and airlines that provide updates and travel assistance on the platform, often on a 24/7 basis. From managing crises in the midst of strike action to ensuring passengers feel comfortable on board, Twitter allows transport operators to communicate with their customers in real time. Analysing patterns of language use as well as platform specific features for their communicative functions, Ursula Lutzky enhances our understanding of customers' linguistic expectations on Twitter and of what makes for successful or unsuccessful interaction. Of interest to anyone researching discourse analysis, business communication and social media, this book's findings pave the way for practical applications in customer service.
The Palgrave Handbook of Language and Crisis Communication in Sub-Saharan Africa
| Author | : Ernest Jakaza |
| Publisher | : Springer Nature |
| Total Pages | : 571 |
| Release | : |
| Genre | : |
| ISBN | : 303143059X |
Crisis Communication in the Digital Age
| Author | : Ayse Simin Kara |
| Publisher | : Cambridge Scholars Publishing |
| Total Pages | : 116 |
| Release | : 2018-12-13 |
| Genre | : Business & Economics |
| ISBN | : 1527523268 |
Over the course of recent years, in countries with high crisis expectation and risk probabilities, such as Turkey, a significant rise in the number of crises has been observed. Since current crisis practices are incident-specific, the role of public relations is largely overlooked, and, furthermore, crisis communication studies in non-Western cultures are scarce; this book fills these gaps through two distinct studies. The first highlights crisis management types and strategies by reflecting on interview responses collected from 35 different sectors and sub-sectors in Turkey. While interview findings are used to inform strategical know-how regarding the shift from crisis to opportunity during times of turbulence, the elicited responses reveal how practitioners perceive and respond to crises in the contemporary media landscape. The second analyses the recent upheaval caused by Watsons Turkey as a case study to stress the vital role of public relations in times of crisis.
Big Crisis Data
| Author | : Carlos Castillo |
| Publisher | : Cambridge University Press |
| Total Pages | : 225 |
| Release | : 2016-07-04 |
| Genre | : Computers |
| ISBN | : 1107135761 |
Social media is invaluable during crises like natural disasters, but difficult to analyze. This book shows how computer science can help.
