Useful Market Surveys and Industry Reports Issued by the United Nations Economic Commission for Africa (ECA)
Author | : James W. Wilkes |
Publisher | : |
Total Pages | : 8 |
Release | : 1970 |
Genre | : Market surveys |
ISBN | : |
Download Industry Reports full books in PDF, epub, and Kindle. Read online free Industry Reports ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : James W. Wilkes |
Publisher | : |
Total Pages | : 8 |
Release | : 1970 |
Genre | : Market surveys |
ISBN | : |
Author | : Joel Backaler |
Publisher | : Springer |
Total Pages | : 221 |
Release | : 2018-08-22 |
Genre | : Business & Economics |
ISBN | : 3319783963 |
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.
Author | : United States. Bureau of the Census |
Publisher | : |
Total Pages | : 374 |
Release | : 1971 |
Genre | : Construction industry |
ISBN | : |
Author | : Neal Schaffer |
Publisher | : HarperCollins Leadership |
Total Pages | : 288 |
Release | : 2020-03-17 |
Genre | : Business & Economics |
ISBN | : 1400216370 |
The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.
Author | : Danny Whatmough |
Publisher | : Emerald Group Publishing |
Total Pages | : 187 |
Release | : 2018-11-13 |
Genre | : Business & Economics |
ISBN | : 1787566226 |
The digital revolution has caused a seismic shift in the PR industry. It’s altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we’ve been, where we are and where we’re going. It’s a manual for practitioners looking for guidance and ideas on how best to navigate this changing space.
Author | : Kristy Sammis |
Publisher | : John Wiley & Sons |
Total Pages | : 55 |
Release | : 2015-12-14 |
Genre | : Business & Economics |
ISBN | : 1119114098 |
The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it's not just a numbers game or a 'who's who' of social media Engage with influencers once you've found them Recognize the best practices of influencer marketing and outreach If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.
Author | : Harvey Brooks |
Publisher | : National Academies Press |
Total Pages | : 281 |
Release | : 1987-02-01 |
Genre | : Political Science |
ISBN | : 0309037360 |