Industrial Market Segmentation
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| Author | : Jean-Marie Choffray |
| Publisher | : Forgotten Books |
| Total Pages | : 52 |
| Release | : 2018-01-29 |
| Genre | : Business & Economics |
| ISBN | : 9780267132034 |
Excerpt from A New Approach to Industrial Market Segmentation Market segmentation strategies are often used successfully in consumer markets. A procedure is presented here which segments industrial markets on the basis of the purchasing process in buying organizations. A measure ment tool, called a decision matrix, is developed and used in a segmenta tion procedure based on cluster analysis. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
| Author | : Frederick E. Webster |
| Publisher | : *Ronald Press |
| Total Pages | : 352 |
| Release | : 1984-08-10 |
| Genre | : Business & Economics |
| ISBN | : |
A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.
| Author | : Art Weinstein |
| Publisher | : Psychology Press |
| Total Pages | : 268 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : 9780789021571 |
This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximising corporate resources.
| Author | : Thomas V. Bonoma |
| Publisher | : Free Press |
| Total Pages | : 126 |
| Release | : 1984 |
| Genre | : Business & Economics |
| ISBN | : 9780669094695 |
| Author | : Claudio A. Saavedra |
| Publisher | : Springer |
| Total Pages | : 423 |
| Release | : 2018-05-27 |
| Genre | : Business & Economics |
| ISBN | : 9783319808499 |
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
| Author | : Sara Dolnicar |
| Publisher | : Springer |
| Total Pages | : 332 |
| Release | : 2018-07-20 |
| Genre | : Business & Economics |
| ISBN | : 9811088187 |
This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
| Author | : Jean Marie Choffray |
| Publisher | : |
| Total Pages | : 44 |
| Release | : 1978 |
| Genre | : |
| ISBN | : |
| Author | : Peter W Turnbull |
| Publisher | : Routledge |
| Total Pages | : 305 |
| Release | : 2013-05-07 |
| Genre | : Business & Economics |
| ISBN | : 1135124272 |
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
| Author | : Ronald Edward Frank |
| Publisher | : Prentice Hall |
| Total Pages | : 312 |
| Release | : 1972 |
| Genre | : Business & Economics |
| ISBN | : |
| Author | : Claudio A. Saavedra |
| Publisher | : Springer |
| Total Pages | : 440 |
| Release | : 2016-04-29 |
| Genre | : Business & Economics |
| ISBN | : 3319306103 |
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
