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| Author | : Suzanne Weinick |
| Publisher | : The Rosen Publishing Group, Inc |
| Total Pages | : 66 |
| Release | : 2012-07-15 |
| Genre | : Juvenile Nonfiction |
| ISBN | : 1448869358 |
A digital entrepreneur not only needs to create a product of value to users, but also needs to learn to promote, sell, and stand behind the product. This book explores the role of digital marketing and getting one's product noticed in a competitive market. Digital marketing is the process of using search engines, social media, and mobile devices as part of a strategy to attract and retain customers. This book presents a variety of digital marketing techniques that can help make a name for one's app, game, blog, or website. Ideas include starting a company page on Facebook, using search engines to target customers, or microblogging on Twitter. With some creativity and know-how, teens will be on their way to marketing their digital products successfully.
| Author | : Bruce D. Keillor |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 405 |
| Release | : 2012-11-12 |
| Genre | : Business & Economics |
| ISBN | : |
This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume. Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing. Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.
| Author | : Shu Chen Hou |
| Publisher | : KOKOSHUNGSAN® |
| Total Pages | : 177 |
| Release | : |
| Genre | : Business & Economics |
| ISBN | : |
Unleash the Power of Twitter and Catapult Your Marketing Success! Are you ready to turn your Twitter presence into a marketing powerhouse? Do you want to unlock the secrets that successful brands use to dominate the Twitterverse? Look no further because "Maximize Your Twitter Presence: 101 Strategies for Marketing Success" is your ticket to Twitter stardom! 🚀 Blast Off to Twitter Success: Twitter isn't just a platform; it's a launchpad for your brand's success. Learn how to harness its real-time engagement, global reach, and diverse audience to skyrocket your marketing efforts. 📈 101 Proven Strategies: We've packed this book with 101 battle-tested strategies that cover every aspect of Twitter marketing. From crafting compelling tweets to running effective Twitter Ads, we've got you covered. 💡 Insider Secrets: Gain access to insider insights from Twitter experts who've cracked the code to Twitter success. Learn from their experiences and triumphs to supercharge your own strategy. 📣 Create Compelling Content: Crafting tweets that captivate your audience is an art, and we'll teach you the brushstrokes. Dive into tweet design, storytelling, hashtag mastery, and more to create content that converts. 📊 Data-Driven Domination: Don't fly blind! Discover the power of Twitter Analytics and use data to optimize your strategy. Uncover the metrics that matter and turn them into actionable insights. 🔥 Twitter Ads Mastery: Want to reach a broader or more targeted audience? We'll show you how to create Twitter Ads campaigns that drive results, boost your ROI, and make your competition tremble. 🌐 Global Reach, Global Impact: Twitter knows no borders, and neither should your brand. Learn to navigate cultural sensitivities, manage multilingual accounts, and connect with audiences worldwide. 🌟 Influencer Magic: Ever wondered how influencers can boost your brand? Find out how to identify, collaborate with, and measure the impact of influencers on Twitter to amplify your reach. 🤯 Trendsetters Unite: Ride the waves of Twitter trends and master the art of virality. Craft trend-related content that keeps your brand authentic and the talk of the town. 🔒 Crisis-Proof Your Brand: Prepare for Twitter storms and negative feedback with confidence. Learn to respond effectively and turn challenges into opportunities that strengthen your brand. 👥 Build a Twitter Tribe: Create a thriving Twitter community that engages with your brand. Celebrate user-generated content and turn your followers into enthusiastic brand advocates. 🔄 Cross-Pollinate for Success: Integrate Twitter seamlessly into your overall marketing strategy. Leverage other social media platforms, your website, and email marketing to achieve a holistic approach. 💬 Top 30 FAQs: Get answers to the burning questions about Twitter, covering profile management, content creation, engagement, and platform features. Ready to take your Twitter presence to the next level? "Maximize Your Twitter Presence: 101 Strategies for Marketing Success" is your roadmap to Twitter domination. Whether you're a seasoned marketer or just starting your journey, this book is your key to unlocking Twitter's full potential for your brand's growth and success. Don't miss out on this opportunity to become a Twitter marketing maestro. Grab your copy now and start maximizing your Twitter presence for unparalleled marketing success! 🚀📈🌟
| Author | : Vision Tree Psychology and Technology Education Center |
| Publisher | : Vision Tree Psychology and Technology Education Center |
| Total Pages | : 377 |
| Release | : 2024-06-21 |
| Genre | : Business & Economics |
| ISBN | : 9083440508 |
Are you ready to revolutionize your business with cutting-edge AI technology? In "13 Keys to Grow Your Business with ChatGPT, we provide a comprehensive guide to leveraging ChatGPT for business growth. This book is a must-read for entrepreneurs, business owners, and professionals looking to harness the power of AI to achieve unprecedented success. Inside this Book: Understanding ChatGPT: Learn the fundamentals of ChatGPT and how it can be integrated into various aspects of your business. Practical Applications: Discover practical, real-world applications of ChatGPT in customer service, marketing, sales, and more. Strategies for Success: Explore 13 proven strategies to enhance your business operations, improve customer engagement, and boost profitability. Case Studies: Gain insights from detailed case studies of businesses that have successfully implemented ChatGPT. Future Trends: Stay ahead of the curve with a look at the future of AI in business and how you can prepare for upcoming trends. Why Read This Book? Actionable Insights: Get step-by-step instructions and actionable tips that you can implement immediately. Expert Advice: Benefit from the extensive experience and expertise of Vision Tree Psychology and Technology Education Center. Comprehensive Guide: Whether you are a novice or an expert, this book provides valuable insights for all levels of AI understanding. Unlock the full potential of your business with the transformative power of ChatGPT. Order your copy of "13 Keys to Grow Your Business with ChatGPT" today and take the first step towards achieving your business goals. About the Organization: Vision Tree Psychology and Technology Education Center is one of the leading authority in AI and business strategy, with professionals over 10 years of experience helping businesses of all sizes achieve their goals. Located in Brussels, Belgium, Vision Tree continues to innovate and lead in the fields of AI and business development. For more information, visit www.visiontree.be.
| Author | : BusinessNews Publishing, |
| Publisher | : Business Book Summaries |
| Total Pages | : 26 |
| Release | : 2016-07-20 |
| Genre | : Business & Economics |
| ISBN | : 2511041081 |
The must-read summary of Guy Kawasaki and Peg Fitzpatrick's book: "The Art of Social Media: Power Tips for Power Users". This complete summary of the ideas from Guy Kawasaki and Peg Fitzpatrick's book "The Art of Social Media" explains how social media has become one of the most effective ways to market a product, promote a business and communicate with customers. In fact, social media is now so important that it can make or break your marketing campaign. This means that it is essential to learn how to use it effectively, by becoming a "power user". There are just three steps involved in becoming a social media power user: build your foundation, amass digital assets and then go to market as required. This summary will take you through every step to ensure you get the most out of social media and extract maximum returns for your marketing dollar. Added-value of this summary: • Save time • Understand key principles • Expand your marketing skills To learn more, read "The Art of Social Media" and learn to use social media to your advantage.
| Author | : Darin Jewell |
| Publisher | : Thames River Press |
| Total Pages | : 43 |
| Release | : 2013-05 |
| Genre | : Business & Economics |
| ISBN | : 0857280694 |
In this ebook, we discuss how to effectively use social media channels to promote your book and your brand. Twitter, for example, is the largest social bookmarking site on the Internet today, with over 500 million users in 2012. It enables users to read and reply to short text-based messages (‘tweets’), and helps users generate a following. When linked to other social media channels, such as Pinterest, for example, it can be a useful promotional tool for your book. Likewise, we explain how social cataloguing websites like Shelfari, with its book clubs and forums, and Goodreads, which allows users to rate and review books, can help you and your book to reach its intended market.
| Author | : Rajat Grover |
| Publisher | : Rajat Grover |
| Total Pages | : 167 |
| Release | : 2019-10-10 |
| Genre | : Business & Economics |
| ISBN | : 9353511097 |
Just Digital: Key to Digital Success by Rajat Grover In the digital age, marketing is no longer about who shouts the loudest but who speaks most directly to the consumer's heart and mind. In this comprehensive guide, "Just Digital" by Rajat Grover, you are invited to explore the multifaceted world of digital marketing as it transforms consumer perceptions and drives the digital economy. Spanning over 30 chapters, this book delves into the essentials of digital marketing—from understanding its basic concepts to mastering advanced strategies. It offers insights into the significant impact of digital marketing on consumer perception and details the rise of online advertising. Discover how search marketing tools are not just about visibility but about engaging effectively with your audience. Each chapter presents practical tips and strategies for optimizing your digital marketing efforts, whether through SEO, internet marketing, affiliate marketing, or the powerful platforms of YouTube and social media. Learn the nuances of e-commerce and how it intertwines with internet marketing, and gain actionable advice on leveraging blogging for outreach. For entrepreneurs and small business owners, there are dedicated sections on harnessing digital marketing to foster growth and enhance online exposure. Additionally, the book doesn't shy away from the monetary aspects of digital marketing; it provides clear pathways to monetizing your presence on platforms like YouTube, Facebook, and Google. The final chapters look forward to the future of digital marketing and offer a roadmap for getting started with YouTube marketing, including how to craft effective strategies and use keywords for success. Whether you're a budding marketer, a seasoned entrepreneur, or a business student, "Just Digital" by Rajat Grover is your key to unlocking the potential of digital marketing. Transform your understanding and practice of digital marketing with this essential read!
| Author | : Marc W. Vinyard |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 137 |
| Release | : 2022-02-25 |
| Genre | : Education |
| ISBN | : |
Demystifying Scholarly Metrics gives librarians and faculty the confidence to navigate the maze of scholarly metrics, identify quality journals in which to publish, and measure the impact of scholarly works. Both librarians and professors can be overwhelmed by the bewildering number of scholarly metrics. This user-friendly book demystifies them, helping librarians become familiar with scholarly metrics and giving them the confidence to assist faculty at their institutions. It also equips faculty authors with the knowledge to evaluate journals and use metrics to track their scholarly impact. Several controversies exist in the scholarly metrics landscape, including a disagreement between the proponents of altmetrics and traditional bibliometrics. Even more contentious debates are breaking out over predatory journals and open access publishing. Authors Mark Vinyard and Jaimie Beth Colvin, who successfully launched a faculty publishing initiative, explain which aspects of metrics are truly essential to grasp, and they place these numbers in context. They help readers identify the metrics that are the best fit for their scholarship and give librarians and professors the tools to make smart decisions in this changing scholarly metrics landscape.
| Author | : |
| Publisher | : John Wiley & Sons |
| Total Pages | : 631 |
| Release | : 2016-05-06 |
| Genre | : Business & Economics |
| ISBN | : 1119236932 |
Transform your small business into a revenue-generating machine with this step-by-step marketing resource Running a small business is a fun and rewarding experience. It’s even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen. In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commerce walk you through every single step of designing, launching, running, measuring, and improving your company’s next marketing campaign. But don’t worry—with Dummies, it’s all about learning made easy. You’ll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you’ll move on to learn how to blend different marketing methods, such as content, social, search, and traditional, to generate massive customer interest. In this book, you will: Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix Evolve past gut instincts and measure your results with hard data and reliable metrics Moving beyond individual strategies and techniques, Small Business Marketing Strategies All-in-One For Dummies shows you how to blend every tool at your disposal into one effective marketing strategy. It’s a must-read for any small business owner trying to grow their company.
| Author | : Zoe Griffin |
| Publisher | : Kings Road Publishing |
| Total Pages | : 164 |
| Release | : 2013-01-07 |
| Genre | : Biography & Autobiography |
| ISBN | : 1782193642 |
The Sunday Mirror's former showbiz gossip columnist, Zoe Griffin, explains how she quit her job and started a blog in order to work less and earn more. In this book she explains how to Get Rich Blogging and how she has done just that with her Live Like A VIP blog - which generates a six figure income. There is no need to be a technical wizard. All you need is this book, a laptop and internet access and you too could be blogging your way to wealth and happiness. Contributors include The Clothes Whisperer, The Fashion Editor at Large, Mumsnet, Tech Week, Music News and Mr Porter - all financially successful and well respected bloggers. Learn how to start a blogging business from scratch, how to create appealing content, choose a web host, attract advertisers and spread the word.
